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eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
eMarketing Techniques Conference Workbook
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eMarketing Techniques Conference Workbook

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Use this workbook to develop your strategy and track your progress in implementing eMarketing Techniques.

Use this workbook to develop your strategy and track your progress in implementing eMarketing Techniques.

Published in: Education, Technology, Business
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  • 1. eMarketing Techniques for Business Accountability Workbook NORTHCENTERL TECHNICAL COLLEGE
  • 2. eMarketing Techniques for Business 1. EMAIL MARKETING N O T E S:
  • 3. eMarketing email marketing Techniques for Business Techniques Newsletter Name: Date for Launch: Frequency of Campaigns: Goals and Metrics: __Open Rate __Click thru rate __Bounce rate __Conversion rate __Referral rate __Revenue __Transactions __Subscriptions __Unsubscribe Past experiences and results: Target Market: Subject Options. 1. 2. 3.
  • 4. eMarketing email marketing Techniques for Business Production of Email: Campaign Email List: Upload new lists, new contacts and new information Conduct list hygiene Segment list Create group lists Message Creation Create HTML Version Create Rich Text Format Create plain Text version Include unsubscriber link and message Include referral / send to a friend link Include change email / update profile link Include change format preferences link (HTML, TEXT) Create PDF vesion of newsletter and articles Obtain necessary approvals
  • 5. eMarketing email marketing Techniques for Business Website /Server: Create profile update page Create landing page, survery page, referral form page Post images to server Modify as necessary, post on website (newsletters) create HTML vesions of articles and update article index and links Post PDF online/ on website Proofing / Quality Assurance / Schedule Spell Check Copy (including subject linke) Proof read copy Check all links Check for consistent pricing and product info with website Send proof f html, play text and rtf vesions Send test messages to key email clients, domain accounts Check forms (if used) Schedule for delivery
  • 6. eMarketing email marketing Techniques for Business Send to your self CAN-SPAM proof Test in email clients Post Distribution Monitor distribution Monitor bounces and unsubscribers Monitor open rates, clicks and website activity Reply to challenge-response messages Respond to email comments and feedback Follow up / Reporting / Learning Update reporting spreadsheet Analyze results/compare to previous messages and target goals Determine specific learning from campaign results / testing Outline strategies for new campaign newsletter
  • 7. eMarketing email marketing action plan Techniques WEEK ____ ___/___/___ for Business market segment value add/promotion subject line options comments goals/objectives results changes for future campaign:
  • 8. eMarketing email marketing action plan Techniques WEEK ____ ___/___/___ for Business market segment value add/promotion subject line options comments goals/objectives results changes for future campaign:
  • 9. eMarketing Techniques for Business 2. BLOGGING N O T E S:
  • 10. eMarketing blogging Techniques for Business Newsletter Domain: Blog Name / Title: (Keyword rich, Unique and Descriptive) Dates for Launch: Frequency of Posting (circle one): Bi-Weekly Weekly Bi-Monthly Monthly Blog Platform (circle one): Blogger.com WordPress TypePad LiveJournal (Choose based on access to hosting/server, ease of use and level of tech saviness) Audience: (What words readers would use to describe blog and who are those people?) Purpose (circle one): Build following Increase media coverage Search engine visibility Increase sales Increase brand awareness Increase traffic Create sales leads (Why does your blog exist, Clearly state purpose for readers to easily/quickly understand – give the company a brand / voice)
  • 11. eMarketing blogging Techniques for Business Content Planning: (Content should support the purpose and be appropriate for audience. Define topics and personality.) Design (comments for designer): (Be sure to have easy navigation and archiving system, in conjunction with rest of marketing materials) Comments by readers: (How often do you plan to review comments? Do they need to be approved before posting?) Organization of blog: (Create meaningful category lists that are user friendly. Integrate Featured articles from past) Marketing overview: (What blogs do you plan to comment on? What will you do to let readers know you exist?) Past experiences and results of:
  • 12. eMarketing blogging Techniques for Business •Install or Sign up for Blog •Identify 20-30 blogs with similar characteristics such as: Week 1 •page rank •comment count •subject matter •regularly updated •Sign up for a feedreader (igoogle, netvibes, google reader) Week 2 •Create a technorati account •save favorite sites and comments through del.icis.us •create notes and make comments •Determine your voice / personality for the blog •Install google analytics Week 3 •update blog with past articles written for various mediums •sigh up for feedburner and integrate into blog •Review favorite blogs and comment on at least three-five posts •record your findings and what you liked/didn't like about them •Create blog schedule for next week Week 4 •Use Digg, Newsvine, and reddit to submit posts you have written •Review your favorite blogs and attempt to find three new blogs. •Comment on three - five posts •Create blog schedule for next week •Promote Blog amongst followers, customers, visitors and friends/family Week 5 through email •Analzye statistics on feedburner and google analtyics •Review visitors comments and posts to further your blogs effectiveness •Review favorite blogs and comment on at least three-five posts •Create blog schedule for next week •Begin to invite other experts to post articles on your blog bi monthly Week 6 •Integrate video, slideshows, widgets and other resource tools for your readers •Review your favorite blogs and attempt to find three new blogs. •Comment on three - five posts •Create blog schedule for next week
  • 13. eMarketing email marketing action plan Techniques for Business WEEK ____ ___/___/___ market segment value add/promotion subject line options comments goals/objectives results changes for future campaign:
  • 14. eMarketing email marketing action plan Techniques for Business WEEK ____ ___/___/___ market segment value add/promotion subject line options comments goals/objectives results changes for future campaign:
  • 15. eMarketing Techniques for Business 3. RSS FEEDS N O T E S:
  • 16. eMarketing RSS Readers Techniques for Business Google offers the ability to create a personalized iGoogle page that gives you at-a-glace access to key information from Google and across the web. On this self-designed page, you can choose and organized content such as: - Your latest Gmail messages - Headlines from Google News and other top news sources - Weather, forecasts, stock quotes, and move show times - Bookmarks for quick access to your favorite sties from any computer - Your own section with content you find from across the web Netvibes is a customized website page with information the user wants to see and include. With the intent of replacing your internet browser homepage, netvibes offers the registered user modules that integrate RSS Feeds, Widgets (such as calendars and email readers) and much more. Netvibes essentially is a desktop on the internet, integrating the most important functions on the internet that you want to use, in one place Google Reader constantly checks your favorite news sites and blogs for new content, making it easier to keep up with your ever-expanding reading list of content from across the web. You can: - Sort your reading list based on what’s most relevant to you - organize what you read with labels and starts - Quickly share interesting items with friends via email or by blogging directly from your reader If you're just into reading, you'll find thousands of Associated Press articles posted and indexed faster than any site on the web. If you'd like to discuss the news, you'll find places to chat and comment within every article. If you'd like to write your own column - and collect ad revenue from it - Newsvine will publish it for you. And finally, if you'd like to create your own public trail of interesting stories you've read around the web, seeding Newsvine is for you.

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