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eMarketing Techniques at the Speed of Light (For Businesses) - by Brad Kleinman
 

eMarketing Techniques at the Speed of Light (For Businesses) - by Brad Kleinman

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Brad Kleinman discusses eMarketing Techniques at the Speed of Light - for businesses, at the eMarketing Techniques Conference on January 29th, 2009 in Austin Texas.

Brad Kleinman discusses eMarketing Techniques at the Speed of Light - for businesses, at the eMarketing Techniques Conference on January 29th, 2009 in Austin Texas.

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    eMarketing Techniques at the Speed of Light (For Businesses) - by Brad Kleinman eMarketing Techniques at the Speed of Light (For Businesses) - by Brad Kleinman Presentation Transcript

    • eMarketing Techniques for Businesses How to take advantage of the web to grow your organization
    • Connect to each other!
      • Tweeting? Use “#austinconference” hashtag
        • For real-time conversation, go to:
        • http://www.hashtags.org/tag/austinconference
      • Rate speakers? Use @talkr
        • @talkr #lastname 1-5 optional description.
        • Ex: @talkr #kleinman 3 Captivating presentation
      • Want to test out Mozes and get text updates?
        • Text “emarketing” to 66937
        • 3X Breakout time updates, 2X polls (first one at 9AM)
    • Keynote Speech Outline
      • Accountability
      • Web 1.0 -> Web 2.0
      • Social Media Trends
      • Benefits of eMarketing
      • Creating your Marketing System
      • Specific eMarketing Techniques
        • Website Optimization
        • Email Marketing
        • Search Engine Optimization
        • Social Media Optimization
    • Caveat #1 – The 80/20 Principle
    • Caveat #2 – Water from a Firehose
    • Caveat #3 – Have Fun!
    • Caveat #4 – Marketing Foundations
    • Accountability
    • Accountability
      • Choose a partner
      • Introduce yourself
      • Commit to do ONE thing you learn today
      • Connect outside of this workshop
      • Check up with each other - MIH
    • The New Web
    • The New Web
      • A user driven virtual world
        • User driven content
        • Rich, interactive and user-friendly
        • Community and Social Network
        • Incorporation of Video and Mobile
      • Ex. Blogs, wikis, social networks, online video, etc
    • The Machine is Us/ing Us
    • Who was the person of the year in 2006?
      • Conduit/Feedburner
      • iContact/Constant Contact
      • LinkedIn/Facebook
      • PBWiki/WetPaint
      • Digg/StumbleUpon
      • Upcoming.org/Confabb
      • Technorati/Blogger
    • Statistics & Trends
      • Social media trends
        • Facebook over 150M, $15B value
        • A blog is created every half second
        • Over 150K videos uploaded to YouTube every day
        • 75% of adults 18-24 are on social networks
    • Benefits of eMarketing
      • Easy to use
      • Easy to quantify
      • Easy to customize
      • Easy to interact with users
      • Time Efficient
      • Cost efficient
      • High Return on Investment
    • Creating a Marketing System
    • Optimizing Websites for Conversion
      • Design
        • Capture viewers attention immediately
        • Make sure you have a call-to-action
        • Get them to come back
      • Analysis
        • Google Analytics
        • Google Optimizer
    • Capture Attention Immediately
    • Engage your users
    • Google Analytics – Tracking Success
    • Tracking Goals in Google Analytics
    • Use Google Website Optimizer
    • Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) GET their email
    • Use Email Marketing
      • Cost effective
        • ~ 500 = $15/month
      • View opens and clicks
        • Know exactly who opened it and when
      • Develops relationships
        • You open email from people you trust
      • Offer a value-based monthly newsletter
    • Email Marketing Best Practices
      • Focus on users needs (80%/20%)
      • Have a call to action
      • Track results and follow-up
    • Tips from the Tweetisphere
    • Managing Relationships
      • Customer Relationship Management
        • Knowledge is power
        • Gathering inquiries from website
        • Synchronize with email marketing
        • Create a follow-up protocol
        • Coordinate with your team
    • Organic VS Paid Search
    • SEO VS PPC
    • eMarketing Best Practices – SEM
      • Use title tags
      • Key in to your keywords
      • Inbound links !
    • eMarketing Best Practices – SEM
      • Page title
      • Keyword density
      • H1 , H2, H3 tags
      • Bold text
      • Anchor text
      • Keyword phrase or theme for each page
      • Robot friendly page URL
    • Use Website Grader
    • Getting Started with Social Media
      • What is it?
      • POST Strategy
      • Some of our favorites:
        • YouTube
        • LinkedIn
        • Facebook
        • Twitter
        • Blogs
    • RSS – The common denominator
    • Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
    • The Technology & The tools
    • Using Blogs
    • Using Video
    • Using Twitter
    • Using LinkedIn and Facebook
    • Creating a Marketing System
    • Thank you! Brad Kleinman [email_address]