eMarketing Best Practices for Continuing Education and Workforce Development Webinar by Intelliworks, WorkSmart eMarketing, and Virginia Western Community College

Agenda Introduction Statistics and Trends The Case for eMarketing eMarketing Techniques Case Study – Corporate College (division of Tri-C) Final Thoughts

Introduction

Statistics and Trends

The Case for eMarketing

eMarketing Techniques

Case Study – Corporate College (division of Tri-C)

Final Thoughts

Statistics & Trends Community College Trends Budgets going down Enrollment going up Administrators are primarily baby boomers

Community College Trends

Budgets going down

Enrollment going up

Administrators are primarily baby boomers

Statistics & Trends Social media trends Facebook over 100M, $10B value A blog is created every half second Over 150K videos uploaded to YouTube every day

Social media trends

Facebook over 100M, $10B value

A blog is created every half second

Over 150K videos uploaded to YouTube every day

What the heck is Web 2.0?

eMarketing Benefits Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment

Easy to use

Easy to quantify

Easy to customize

Easy to interact with users

Time Efficient

Cost efficient

High Return on Investment

Create your Marketing System

Traditional Marketing & CRM Track your customers! Make phone calls Network around the region Leverage PR department Traditional collateral Postcards Flyers Brochure

Track your customers!

Make phone calls

Network around the region

Leverage PR department

Traditional collateral

Postcards

Flyers

Brochure

eMarketing Best Practices - Microsite 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email

eMarketing Best Practices – Email Focus on users needs (80%/20%) Have a call to action Track results and follow-up

Focus on users needs (80%/20%)

Have a call to action

Track results and follow-up

eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links !

Use title tags

Key in to your keywords

Inbound links !

Use Social Media

Corporate College – Results Monthly Email Newsletter Subscriptions from ~1000 -> ~3000 Average open rate 28% (CTR 3%) Microsites More than 5000 unique visitors since February ‘07 Time on site > 3 minutes, 3.5 pages per visit Online videos More than 50 videos online Over 2000 plays, 13.8K minutes downloaded

Monthly Email Newsletter

Subscriptions from ~1000 -> ~3000

Average open rate 28% (CTR 3%)

Microsites

More than 5000 unique visitors since February ‘07

Time on site > 3 minutes, 3.5 pages per visit

Online videos

More than 50 videos online

Over 2000 plays, 13.8K minutes downloaded

More Resources Anything and everything you need is online Monthly Online Webinars Monthly newsletter (Starts January ‘09) Austin Texas eMarketing Events (1/28/09)

Anything and everything you need is online

Monthly Online Webinars

Monthly newsletter (Starts January ‘09)

Austin Texas eMarketing Events (1/28/09)

Thank you! Brad Kleinman [email_address]