CRD Alumni Workshop by WorkSmart eMarketing

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Brad Kleinman of WorkSmart eMarketing discusses best practices in eMarketing and Social Media for alumni development at the Council for Resource Development National Conference.

Brad Kleinman of WorkSmart eMarketing discusses best practices in eMarketing and Social Media for alumni development at the Council for Resource Development National Conference.

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Transcript

  • 1. eMarketing Strategy Overhaul
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
  • 2. About The Speaker – Brad Kleinman
  • 3. Keynote Speech Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
  • 4. Caveat #1 – The 80/20 Principle
  • 5. Caveat #2 – Water from a Firehose
  • 6. Caveat #3 – Have Fun!
  • 7. Caveat #4 – Marketing Foundations
  • 8. Accountability
  • 9. Accountability
    Choose a partner
    Introduce yourself
    Commit to do ONE thing you learn today
    Connect outside of this workshop
    Check up with each other - MIH
  • 10. The New Web
  • 11. The New Web
    • A user driven virtual world
    • 12. User driven content
    • 13. Rich, interactive and user-friendly
    • 14. Community and Social Network
    • 15. Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • 16. The Machine is Us/ing Us
  • 17. What is Web 2.0?
  • 18. Benefits of eMarketing
    Easy to use
    Easy to quantify
    Easy to customize
    Easy to interact with users
    Time Efficient
    Cost efficient
    High Return on Investment
  • 19. Statistics & Trends
    Social media trends
    Facebook over 250M, 700K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Growth of social networking
    • Facebook – 200%
    • 20. Twitter – 1400%
  • Budget Line Increases VS Decreases
  • 21. Significant Barriers to Adoption
  • 22. Creating Your Marketing System
  • 23. Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
    Google Optimizer
  • 24. Capture Attention Immediately
  • 25. Engage your users
  • 26. Google Analytics – Tracking Success
  • 27. Tracking Goals in Google Analytics
  • 28. Using Google Website Optimizer
  • 29. Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) GET their email
  • 30. Use Email Marketing
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
    Offer a value-based monthly newsletter
  • 31. Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • 32. Organic VS Paid Search
  • 33. SEO VS PPC
  • 34. eMarketing Best Practices – SEM
    Use title tags
    Key in to your keywords
    Inbound links!
  • 35. Use Website Grader
  • 36. RSS – The common denominator
  • 37. The Technology & The tools
  • 38. Facebook – The Social Network
  • 39. Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • 40. Facebook Basics
  • 41. What’s on your mind?
  • 42. Facebook for Business – Events
  • 43. Facebook for Business – Ads
  • 44. Facebook for Business – Public Profiles
  • 45. Thank You
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com