CRD Alumni Workshop by WorkSmart eMarketing

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Brad Kleinman of WorkSmart eMarketing discusses best practices in eMarketing and Social Media for alumni development at the Council for Resource Development National Conference.

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CRD Alumni Workshop by WorkSmart eMarketing

  1. 1. eMarketing Strategy Overhaul<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />
  2. 2. About The Speaker – Brad Kleinman<br />
  3. 3. Keynote Speech Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />
  4. 4. Caveat #1 – The 80/20 Principle<br />
  5. 5. Caveat #2 – Water from a Firehose<br />
  6. 6. Caveat #3 – Have Fun!<br />
  7. 7. Caveat #4 – Marketing Foundations<br />
  8. 8. Accountability<br />
  9. 9. Accountability<br />Choose a partner<br />Introduce yourself<br />Commit to do ONE thing you learn today<br />Connect outside of this workshop<br />Check up with each other - MIH <br />
  10. 10. The New Web<br />
  11. 11. The New Web<br /><ul><li>A user driven virtual world
  12. 12. User driven content
  13. 13. Rich, interactive and user-friendly
  14. 14. Community and Social Network
  15. 15. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
  16. 16. The Machine is Us/ing Us<br />
  17. 17. What is Web 2.0?<br />
  18. 18. Benefits of eMarketing<br />Easy to use<br />Easy to quantify<br />Easy to customize<br />Easy to interact with users<br />Time Efficient<br />Cost efficient<br />High Return on Investment<br />
  19. 19. Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Growth of social networking<br /><ul><li> Facebook – 200%
  20. 20. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
  21. 21. Significant Barriers to Adoption<br />
  22. 22. Creating Your Marketing System<br />
  23. 23. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />Google Optimizer<br />
  24. 24. Capture Attention Immediately<br />
  25. 25. Engage your users<br />
  26. 26. Google Analytics – Tracking Success<br />
  27. 27. Tracking Goals in Google Analytics<br />
  28. 28. Using Google Website Optimizer<br />
  29. 29. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) GET their email<br />
  30. 30. Use Email Marketing<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />Offer a value-based monthly newsletter<br />
  31. 31. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
  32. 32. Organic VS Paid Search<br />
  33. 33. SEO VS PPC<br />
  34. 34. eMarketing Best Practices – SEM<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
  35. 35. Use Website Grader<br />
  36. 36. RSS – The common denominator<br />
  37. 37. The Technology & The tools<br />
  38. 38. Facebook – The Social Network<br />
  39. 39. Getting Started<br />Edit your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />
  40. 40. Facebook Basics<br />
  41. 41. What’s on your mind?<br />
  42. 42. Facebook for Business – Events<br />
  43. 43. Facebook for Business – Ads<br />
  44. 44. Facebook for Business – Public Profiles<br />
  45. 45. Thank You<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />

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