Your SlideShare is downloading. ×
  • Like
  • Save
CCEO Summer Conference - Marketing Overhaul
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

CCEO Summer Conference - Marketing Overhaul


Brad Kleinman of WorkSmart eMarketign helps Ohio Chambers overhaul their marketing strategy with this value packed 2 hour workshop!

Brad Kleinman of WorkSmart eMarketign helps Ohio Chambers overhaul their marketing strategy with this value packed 2 hour workshop!

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. eMarketing Strategy Overhaul
    Presented by
    Brad Kleinman
  • 2. About The Speaker – Brad Kleinman
  • 3. Workshop Outline
    Web 1.0 -> Web 2.0
    Social Media Trends
    Creating your Marketing System
    Best Practices Overview
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
    Question & Answer
  • 4. Accountability
    Choose a partner
    Introduce yourself
    Commit to do ONE thing you learn today
    Connect outside of this workshop
    Check up with each other - MIH
  • 5. What is Web 2.0?
  • 6. Statistics & Trends
    Social media trends
    Facebook over 225M, 500K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Facebook – Year to Year – 700% Growth
    Twitter Growth – Year to Year – 3712% Growth
  • 7. Budget Line Increases VS Decreases
  • 8. Significant Barriers to Adoption
  • 9. Accepting Social Media
    From Influential Marketing Blog
  • 10. Creating Your Marketing System
  • 11. Optimizing Websites for Conversion
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Capture their email
    Get them to come back
    Measure results with Google Analytics
  • 12. Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Use a good mix of text & graphics
    Track results and follow-up
  • 13. eMarketing Best Practices – SEM
    Use title tags
    Key in to your keywords
    Inbound links!
  • 14. Use Website Grader
  • 15. The Technology & The tools
  • 16. The Big Three
  • 17. Growth of The Big Three
  • 18. Facebook Stats
    General Growth
    More than 225 million active users
    More than 100 million users log on once each day
    More than 2/3rds of users are outside of college
    The fastest growing demographic is 35+ years old
    About 70% of Facebook users are outside the US
    From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes
  • 19. Facebook is “Attention King”
  • 20. Facebook – The Social Network
  • 21. Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • 22. Facebook Basics
  • 23. What’s on your mind?
  • 24. Facebook for Business – Events
  • 25. Facebook for Business – Ads
  • 26. Facebook for Business – Public Profiles
  • 27. Facebook Pages – Step 1Pick a category and name
  • 28. Facebook Pages – Step 2Upload your picture
  • 29. Facebook Pages – Step 3Add your information
  • 30. Your ‘Canvas’
  • 31. Embed custom content with FBML
  • 32. Facebook Pages – Step 4Customize Your Page
  • 33. Facebook Pages – Step 5Update it regularly!
  • 34. Using LinkedIn
  • 35. Getting Started Best Practices
    Create an account
    Fill out profile information
    Invite your contacts
    Make some recommendations
    Join a group
    Promote your profile
    Be proactive
  • 36. Using LinkedIn
  • 37. Groups on LinkedIn
  • 38. Features of LinkedIn
  • 39. Using Twitter
  • 40. Getting Started with Twitter
  • 41. Getting Started Best Practices
    Use a branded background graphic
    Use a nice headshot for your picture
    Send important updates to your cell
  • 42. Twitter Basics (Twasics)
    @ Replies
    Direct messages
  • 43. Getting Started with Twitter
  • 44. Getting Started with Twitter
  • 45. Some Twitter Tips (Twips)
    90% / 10%
    Use for real-time tweets
    Use a URL shortener
    Retweet! (RT)
    Use #hashtags
  • 46. Creating Your Marketing System
  • 47. eMarketing Strategy Overhaul
    Presented by
    Brad Kleinman