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CCEO Summer Conference - Marketing Overhaul

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Brad Kleinman of WorkSmart eMarketign helps Ohio Chambers overhaul their marketing strategy with this value packed 2 hour workshop!

Brad Kleinman of WorkSmart eMarketign helps Ohio Chambers overhaul their marketing strategy with this value packed 2 hour workshop!

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Transcript

  • 1. eMarketing Strategy Overhaul
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
  • 2. About The Speaker – Brad Kleinman
  • 3. Workshop Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Creating your Marketing System
    Best Practices Overview
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
    Question & Answer
  • 4. Accountability
    Choose a partner
    Introduce yourself
    Commit to do ONE thing you learn today
    Connect outside of this workshop
    Check up with each other - MIH
  • 5. What is Web 2.0?
  • 6. Statistics & Trends
    Social media trends
    Facebook over 225M, 500K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Facebook – Year to Year – 700% Growth
    Twitter Growth – Year to Year – 3712% Growth
  • 7. Budget Line Increases VS Decreases
  • 8. Significant Barriers to Adoption
  • 9. Accepting Social Media
    From Influential Marketing Blog
  • 10. Creating Your Marketing System
  • 11. Optimizing Websites for Conversion
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Capture their email
    Get them to come back
    Measure results with Google Analytics
  • 12. Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Use a good mix of text & graphics
    Track results and follow-up
  • 13. eMarketing Best Practices – SEM
    Use title tags
    Key in to your keywords
    Inbound links!
  • 14. Use Website Grader
  • 15. The Technology & The tools
  • 16. The Big Three
  • 17. Growth of The Big Three
  • 18. Facebook Stats
    General Growth
    More than 225 million active users
    More than 100 million users log on once each day
    More than 2/3rds of users are outside of college
    The fastest growing demographic is 35+ years old
    About 70% of Facebook users are outside the US
    From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes
    From Facebook.com
  • 19. Facebook is “Attention King”
    From AllFacebook.com
  • 20. Facebook – The Social Network
  • 21. Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • 22. Facebook Basics
  • 23. What’s on your mind?
  • 24. Facebook for Business – Events
  • 25. Facebook for Business – Ads
  • 26. Facebook for Business – Public Profiles
  • 27. Facebook Pages – Step 1Pick a category and name
  • 28. Facebook Pages – Step 2Upload your picture
  • 29. Facebook Pages – Step 3Add your information
  • 30. Your ‘Canvas’
  • 31. Embed custom content with FBML
  • 32. Facebook Pages – Step 4Customize Your Page
  • 33. Facebook Pages – Step 5Update it regularly!
  • 34. Using LinkedIn
  • 35. Getting Started Best Practices
    Create an account
    Fill out profile information
    Invite your contacts
    Make some recommendations
    Join a group
    Promote your profile
    Be proactive
  • 36. Using LinkedIn
  • 37. Groups on LinkedIn
  • 38. Features of LinkedIn
  • 39. Using Twitter
  • 40. Getting Started with Twitter
  • 41. Getting Started Best Practices
    Use a branded background graphic
    Use a nice headshot for your picture
    Send important updates to your cell
    http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
  • 42. Twitter Basics (Twasics)
    @ Replies
    Direct messages
    Retweeting
    TinyURLS
  • 43. Getting Started with Twitter
  • 44. Getting Started with Twitter
  • 45. Some Twitter Tips (Twips)
    90% / 10%
    Use Search.Twitter.com for real-time tweets
    Use a URL shortener
    Retweet! (RT)
    Use #hashtags
  • 46. Creating Your Marketing System
  • 47. eMarketing Strategy Overhaul
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com

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