Using Facebook, LinkedIn, and
Google to Market Your Business
By Brad Kleinman
WorkSmart eMarketing
Brad@WorkSmart-eMarketing.com

Outline
• Introduction
• Stats and Trends
• Facebook
• LinkedIn
• Google Tools
– iGoogle
– Google Local
– Calendar
– More!

Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

Facebook is “Attention King”
From AllFacebook.com

Facebook – The Social Network

Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

Facebook Basics

What’s on your mind?

Facebook for Business – Events

Facebook for Business – Ads

Facebook Ads – Step 1

Facebook Ads – Step 2

Facebook Ads – Step 3

Facebook Ads – Step 4

Facebook for Business – Public Profiles

Facebook Pages – Step 1
Pick a category and name

Facebook Pages – Step 2
Upload your picture

Facebook Pages – Step 3
Add your information

Your ‘Canvas’

Facebook Pages – Step 4
Customize Your Page

Embed custom content with FBML

Facebook Pages – Step 5
Publish!

Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of your
products, employees, and
company in action
customers
List an event for your Write a note about
grand opening sales upcoming promotions

Are you IN?

Introduction
• LinkedIn is an online network of more than 30
million experienced professionals from around
the world, representing 150 industries

Features of LinkedIn
Find potential
clients, service Be found for business
Search for jobs
providers, subject opportunities
experts and partners
Discover inside
connections that can Post and distribute
Company research
help you land jobs job listings
and close deals
Get introduced to
Find high-quality other professionals Meet people through
passive candidates through the people groups
you know

Getting Started
1. Create an account
2. Fill out profile information
3. Invite your contacts
4. Make some recommendations
5. Join a group
6. Promote your profile
7. Be proactive

1.) Creating your account

2.) Fill out your profile
• Complete your profile
– Photo
– Summary
– Websites
– Interests
– Accomplishments
• Make it public
• Use a custom URL

Fill out your profile

Using LinkedIn

3.) Invite your contacts
• Locate the profile
• Click ‘add to network’
• Choose how you know him/her
• Create a custom message

Build your network

4.) Make recommendations
• You scratch my back, I’ll scratch yours
• Don’t forget to ask
• Make it personal
• Use recos elsewhere!

5.) Join a group

Groups on LinkedIn

Groups on LinkedIn

6.) Promote your profile and grow!
• Add to email signature line
• Promote on Website / blog
• Search your network’s connections
• Ask for introductions
• Join groups
• Upload your contact list securely
• Advanced search
• Make Status updates
• Use the Microsoft Outlook add-in

Use advanced search

Creating Your Marketing System