Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google

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Brad Kleinman discusses Best Practices in Facebook, LinkedIn and Google at Home Office Link in Beachwood.

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Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google

  1. 1. Using Facebook, LinkedIn, and Google to Market Your Business By Brad Kleinman WorkSmart eMarketing Brad@WorkSmart-eMarketing.com
  2. 2. Outline • Introduction • Stats and Trends • Facebook • LinkedIn • Google Tools – iGoogle – Google Local – Calendar – More!
  3. 3. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  4. 4. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  5. 5. Facebook is “Attention King” From AllFacebook.com
  6. 6. Facebook – The Social Network
  7. 7. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  8. 8. Facebook Basics
  9. 9. What’s on your mind?
  10. 10. Facebook for Business – Events
  11. 11. Facebook for Business – Ads
  12. 12. Facebook Ads – Step 1
  13. 13. Facebook Ads – Step 2
  14. 14. Facebook Ads – Step 3
  15. 15. Facebook Ads – Step 4
  16. 16. Facebook for Business – Public Profiles
  17. 17. Facebook Pages – Step 1 Pick a category and name
  18. 18. Facebook Pages – Step 2 Upload your picture
  19. 19. Facebook Pages – Step 3 Add your information
  20. 20. Your ‘Canvas’
  21. 21. Facebook Pages – Step 4 Customize Your Page
  22. 22. Embed custom content with FBML
  23. 23. Facebook Pages – Step 5 Publish!
  24. 24. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, and company in action customers List an event for your Write a note about grand opening sales upcoming promotions
  25. 25. Are you IN?
  26. 26. Introduction • LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
  27. 27. Features of LinkedIn Find potential clients, service Be found for business Search for jobs providers, subject opportunities experts and partners Discover inside connections that can Post and distribute Company research help you land jobs job listings and close deals Get introduced to Find high-quality other professionals Meet people through passive candidates through the people groups you know
  28. 28. Getting Started 1. Create an account 2. Fill out profile information 3. Invite your contacts 4. Make some recommendations 5. Join a group 6. Promote your profile 7. Be proactive
  29. 29. 1.) Creating your account
  30. 30. 2.) Fill out your profile • Complete your profile – Photo – Summary – Websites – Interests – Accomplishments • Make it public • Use a custom URL
  31. 31. Fill out your profile
  32. 32. Using LinkedIn
  33. 33. 3.) Invite your contacts • Locate the profile • Click ‘add to network’ • Choose how you know him/her • Create a custom message
  34. 34. Build your network
  35. 35. 4.) Make recommendations • You scratch my back, I’ll scratch yours • Don’t forget to ask • Make it personal • Use recos elsewhere!
  36. 36. 5.) Join a group
  37. 37. Groups on LinkedIn
  38. 38. Groups on LinkedIn
  39. 39. 6.) Promote your profile and grow! • Add to email signature line • Promote on Website / blog • Search your network’s connections • Ask for introductions • Join groups • Upload your contact list securely • Advanced search • Make Status updates • Use the Microsoft Outlook add-in
  40. 40. Use advanced search
  41. 41. Creating Your Marketing System

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