Beachwood Chamber (BBDC) eMarketing Techniques - WorkSmart eMarketing

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    Beachwood Chamber (BBDC) eMarketing Techniques - WorkSmart eMarketing - Presentation Transcript

    1. eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today Brad Kleinman and David Toth
    2. Agenda
      • Accountability
      • Web 1.0 -> Web 2.0
      • Social Media Trends
      • Benefits of eMarketing
      • Creating your Marketing System
      • Specific eMarketing Techniques
        • Websites
        • Email Marketing
        • Search Engine Marketing
        • Social Media Optimization
      • Q & A
    3. 4 Caveats…
      • 80/20
      • Water from a Firehose
      • Have fun!
      • Foundations
    4. Accountability
    5. Accountability
      • Choose a partner
      • Introduce yourself
      • Commit to do ONE thing you learn today
      • Connect outside of this workshop
      • Check up with each other - MIH
    6. The New Web
    7. The New Web
      • A user driven virtual world
        • User driven content
        • Rich, interactive and user-friendly
        • Community and Social Network
        • Incorporation of Video and Mobile
      • Ex. Blogs, wikis, social networks, online video, etc
    8. The Machine is Us/ing Us
    9. Who was the person of the year in 2006?
      • Conduit/Feedburner
      • iContact/Constant Contact
      • LinkedIn/Facebook
      • PBWiki/WetPaint
      • Digg/StumbleUpon
      • Upcoming.org/Confabb
      • Technorati/Blogger
    10. Statistics & Trends
      • Social media trends
        • Facebook over 122M, $10B value
        • A blog is created every half second
        • Over 150K videos uploaded to YouTube every day
    11. Benefits of eMarketing
      • Easy to use
      • Easy to quantify
      • Easy to customize
      • Easy to interact with users
      • Time Efficient
      • Cost efficient
      • High Return on Investment
    12. Creating a Marketing System
    13. Optimizing Websites for Conversion
      • Design
        • Capture viewers attention immediately
        • Make sure you have a call-to-action
        • Get them to come back
      • Analysis
        • Google Analytics
        • Google Optimizer
    14. Capture Attention Immediately
    15. Have a call-to-action
    16. Google Analytics – Tracking Success
    17. Tracking Goals in Google Analytics
    18. Use Google Website Optimizer
    19. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
    20. Use Email Marketing
      • Cost effective
        • ~ 500 = $15/month
      • View opens and clicks
        • Know exactly who opened it and when
      • Develops relationships
        • You open email from people you trust
      • Offer a value-based monthly newsletter
    21. Email Marketing Best Practices
      • Focus on users needs (80%/20%)
      • Have a call to action
      • Track results and follow-up
    22. Tips from the Tweetisphere
    23. Organic VS Paid Search
    24. SEO VS PPC
    25. eMarketing Best Practices – SEM
      • Use title tags
      • Key in to your keywords
      • Inbound links !
    26. eMarketing Best Practices – SEM
      • Page title
      • Keyword density
      • H1 , H2, H3 tags
      • Bold text
      • Anchor text
      • Keyword phrase or theme for each page
      • Robot friendly page URL
    27. Getting Started with Social Media
      • What is it?
      • POST Strategy
      • How are businesses using it?
      • Some of our favorites:
        • YouTube
        • LinkedIn
        • Facebook
        • Twitter
        • Blogs
    28. Getting Started with Social Media
    29. RSS – The common denominator
    30. The Technology & The tools
    31. Thank you! Brad Kleinman and David Toth [email_address] [email_address]

    + WorkSmart Integrated MarketingWorkSmart Integrated Marketing, 10 months ago

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