Academia Meets Twitter by Richie Escovedo

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Richie Escovedo discusses "Academia meets Twitter" at the eMarketing Techniques Conference for Educators in Austin Texas January 28th, 2009.

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Academia Meets Twitter by Richie Escovedo

  1. 1. Academia meets Twitter Getting a handle on Twitter for communication and professional growth in an educational setting
  2. 2. Many areas within an educational institution require effective communication in order to help meet objectives. http://www.flickr.com/photos/mullenkedheim/2244574288/
  3. 3. • News Updates Athletics • Admissions • • Marketing/PR Development • • Alumni Relations Etc. • Well thanks, Captain Obvious! http://www.flickr.com/photos/goingonsix/505923699/
  4. 4. So what does this have to do with Twitter? Think of Twitter as a tool that could be a worthy addition to communication tools already in use.
  5. 5. Twitter is... • a free social messaging utility for staying connected in real-time (Twitter.com) • a social networking and micro-blogging tool Yes, but what is it? • connections, conversations, community, and content
  6. 6. For educational institutions, Twitter can be... • a cost-effective (free) option to accentuate existing messages; • a broadcasting tool to announce relevant information to specific audiences; and • a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
  7. 7. Two Types Conversationalist Broadcaster • provides a quot;voicequot; • useful if audience knows • seen as an authority and what they are getting source • another way to push • ROE - return on engagement information • a way to interact with those • works best if you have good interested in the institution information to give • all about building • could fill a need from relationships specific area or topic
  8. 8. Twitter is not... • a silver bullet for communication problems. quot;It won't replace crime alerts, regular campus e-mails or our cooperation with local news outlets to help ensure community awareness of important safety issues, but it's an important addition.quot; (quoted source from Univ. Michigan adds voice, text messaging for emergency notification)
  9. 9. Let's Explore Broadcaster Conversationalist • http://twitter.com/UOregonNews • http://twitter.com/butleradmission • • http://twitter.com/georgiasouthern http://twitter.com/ECCdistrict509 • • http://twitter.com/johnmaeda http://twitter.com/SDSU_NewsTeam • http://twitter.com/uwgbtutoring • http://twitter.com/ThunderbirdNews • http://twitter.com/UofA • http://twitter.com/MarquetteU • • http://twitter.com/mansfieldisd http://twitter.com/UTAustin Want to see more? http://twitter.pbwiki.com/Universitie s
  10. 10. Twitter and Professional Growth • Referrals • Community • Networking • Commerce • Knowledge • Serendipity
  11. 11. Twitter and Professional Growth :: Referrals
  12. 12. Twitter and Professional Growth :: Community
  13. 13. Twitter and Professional Growth :: Networking
  14. 14. Twitter and Professional Growth :: Commerce
  15. 15. Twitter and Professional Growth :: Knowledge
  16. 16. Twitter and Professional Growth :: Serendipity
  17. 17. Some extras for you... Related articles & presentation sources • Twitter in the mainstream • When is Broadcasting OK on Twitter? • Is Twitter a Tool for Alumni Relations? The Potential of Intentionally Weak Ties • Are you listening? • Twitter, Your Free Text Messaging System • Using Twitter for Higher Ed • 10 Reasons to Monitor Twitter • Question of the day: Should universities tweet? • How individuals use Twitter • Andrew Shaindlin’s 8-step plan to get your alum association on Twitter
  18. 18. Contact Richie Escovedo richie.escovedo [at] gmail.com Blog Twitter LinkedIn delicious links

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