Academia meets Twitter
Getting a handle on Twitter for communication and
professional growth in an educational setting
Many areas within an educational institution require effective
communication in order to help meet objectives.
• News Updates
• Alumni Relations
Well thanks, Captain Obvious!
So what does this have to do with Twitter?
Think of Twitter as a tool
that could be a worthy
addition to communication
tools already in use.
• a free social messaging utility for staying connected in real-time
• a social networking and micro-blogging tool
Yes, but what is it?
• connections, conversations, community, and content
For educational institutions, Twitter can be...
• a cost-effective (free) option to accentuate existing messages;
• a broadcasting tool to announce relevant information to specific
• a (brief) conversational tool to appropriately respond to relevant
inquiries and follow-up questions or comments.
• provides a quot;voicequot;
• useful if audience knows
• seen as an authority and
what they are getting
• another way to push
• ROE - return on engagement
• a way to interact with those
• works best if you have good
interested in the institution
information to give
• all about building
• could fill a need from
specific area or topic
Twitter is not...
• a silver bullet for communication problems.
quot;It won't replace crime alerts, regular campus e-mails or our cooperation with local
news outlets to help ensure community awareness of important safety issues, but it's
an important addition.quot;
(quoted source from Univ. Michigan adds voice, text messaging for emergency notification)
Twitter and Professional Growth :: Serendipity
Some extras for you...
Related articles & presentation sources
• Twitter in the mainstream
• When is Broadcasting OK on Twitter?
• Is Twitter a Tool for Alumni Relations? The Potential of
Intentionally Weak Ties
• Are you listening?
• Twitter, Your Free Text Messaging System
• Using Twitter for Higher Ed
• 10 Reasons to Monitor Twitter
• Question of the day: Should universities tweet?
• How individuals use Twitter
• Andrew Shaindlin’s 8-step plan to get your alum association on