mLearnCon 2013 - Developer session, Geoff Stead, Head of Mobile Learning, Qualcomm

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Qualcomm Mobile Learning Developer session from mLearnCon2013: Geoff Stead, Head of Mobile Learning, offers some insights into their corporate strategy for m-learning, and together with the team, …

Qualcomm Mobile Learning Developer session from mLearnCon2013: Geoff Stead, Head of Mobile Learning, offers some insights into their corporate strategy for m-learning, and together with the team, showcases current apps

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  • 1. Showcase & developer QnA Geoff Stead, Snr Director, Mobile Learning @geoffstead Starring: Khoa Lam, Jon Brasted, Mahdi Barakat, John Polaschek
  • 2. 2 In mobile, there are no absolutes (I am sure of that!) HTML5 vs Native Tablet vs Smartphone Web vs App iOS vs Android vs BB vs Win Apple vs Samsung vs Huawei vs ZTE vs Nokia LMS vs mLMS vs no LMS etc etc etc
  • 3. 3 An m-learning ecosystem for the enterprise To support multiple vendors, and rapid iteration Authentication Social Content Analytics Hosting QC core Services Vendor supplied Fullyexternal Licensed.external
  • 4. 4 The Qualcomm Employee App Store V1: Based on Wordpress V2: Based on Drupal
  • 5. 5 The Qualcomm Employee App Store Web apps. Android apps. iOS apps Homemade apps. Vendor apps Wide range: • Engineering Development • Leadership Development • Learning • Productivity • QC Culture • QC Orientation • Reference 5,000 employee visits: 50% desktop, 30% Android, 15% iOS
  • 6. 6 “Web applications or native mobile applications”?
  • 7. 7 Depends on the content and use cases Native applications − Typically more frequent use with richer interactivity Web applications − More informational in style − Quicker to develop Web applications or native mobile applications? Mixture is best The most important thing is... Make the content look inviting
  • 8. 8 Web application New2Q Responsive design Rich visuals with bold color Customized UI widgets (e.g. loading widget) jQuery Mobile Easy, intuitive navigation Customized info popups
  • 9. 9 Native application QMaps Call shuttle Maps of Qualcomm buildings and facilities Data sync from backend database Google Maps API Other POI incl. shuttle routes Customized info popups
  • 10. 10 Native application Executive Photo Booth Take picture with CEO or CTO using Augmented Reality Camera Qualcomm VuforiaTM SDK Share by email, Facebook and Twitter
  • 11. 11 Web application Qualcomm Museum Information popups Virtual flythrough tour Embedded video using Popcorn Maker TimelineJS Timeline view Embedded videos from YouTube
  • 12. 12 Native application QMuseum (iOS only – Android in development) Videos of museum docent explaining historical significance of each station Virtual guide in walking through museum Embedded videos from YouTube GimbalTM proximity sensing
  • 13. 13 How to make this real in a business • Challenges • IT • Security • Legal • Opportunities • Find a stakeholder • Find an easy or big win (demo showcase) • Take it the top
  • 14. 14 WorkLearnMobile.org Free news, advice and resources from across the industry Nothing to sell, but better m-learning for all! Case Studies Find out what others are doing News & Views Insights from Qualcomm’s m-learning team Resources Links to all the resources that matter Expert Insights Free advice from the experts