Secrets to Smarter Blogging

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Presented by WW CEO Paul Furiga at the annual PA Business Tech Conference

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Secrets to Smarter Blogging

  1. 1. Secrets to Smarter Blogging: How to build readership and get noticed on the web Paul Furiga Pennsylvania Business Technology Conference | November 18, 2010
  2. 2. I have a blog, now what? <ul><li>It’s time to let the world know it exists! </li></ul><ul><li>It’s time to learn a new language: SEO </li></ul><ul><li>And it’s time to think about how your diet can help promote your blog . . . </li></ul>
  3. 3. What it means to promote your blog <ul><li>Be Strategic. . . </li></ul><ul><li>That helps you stay focused </li></ul><ul><li>And it helps you effectively employ blogging to supercharge your existing marketing and promotion efforts. </li></ul>
  4. 4. How to promote your blog strategically <ul><li>Take advantage of technology </li></ul><ul><li>Connect to Facebook, LinkedIn and Twitter </li></ul><ul><li>One click broadcasts to many channels </li></ul>
  5. 5. How to promote your blog strategically <ul><li>Be friendly! </li></ul><ul><li>Engage your visitors in a conversation </li></ul><ul><li>Have a blogroll and cross post </li></ul>
  6. 6. How to promote your blog strategically <ul><li>Be topical! </li></ul><ul><li>Get you some Google Juice! </li></ul><ul><li>Use Google Alerts and also cross posts to top blogs in your industry </li></ul>
  7. 7. Staying focused: Opening the SEO hood <ul><li>SEO = Search Engine Optimization </li></ul><ul><li>Keywords, keywords, keywords </li></ul><ul><li>Use Google AdWords </li></ul><ul><li>Be reasonable </li></ul><ul><ul><li>(no more than 10 keywords a post) </li></ul></ul><ul><ul><li>Don’t repeat like a robot </li></ul></ul>
  8. 8. Staying focused: Change your diet! <ul><li>Not all blog posts are equal </li></ul><ul><li>Nor should they be! </li></ul><ul><li>Variety is more than the spice of life, it’s a proven, successful blogging strategy </li></ul>
  9. 9. Staying focused: Your new blog diet <ul><li>Raisin Bran – Basic, Everyday Posts </li></ul><ul><ul><li>How-to posts </li></ul></ul><ul><ul><li>Rich in keywords </li></ul></ul><ul><ul><li>Get good at whipping them out </li></ul></ul><ul><ul><li>Make sure they’re useful </li></ul></ul>
  10. 10. Staying focused: Your new blog diet <ul><li>Spinach – Healthy, Thoughtful Posts </li></ul><ul><ul><li>Should establish your site as a thought leader in the industry </li></ul></ul><ul><ul><li>Put time into them </li></ul></ul><ul><ul><li>Don’t do too many </li></ul></ul>
  11. 11. Staying focused: Your new blog diet <ul><li>Roasts – Big Blog Projects </li></ul><ul><ul><li>Lots of work </li></ul></ul><ul><ul><li>Lots of links, discussion and attention </li></ul></ul><ul><ul><li>Pick them well </li></ul></ul>
  12. 12. Staying focused: Your new blog diet <ul><li>Tabasco – Posts That Start Fires </li></ul><ul><ul><li>Make a bold statement </li></ul></ul><ul><ul><li>Be prepared to defend yourself </li></ul></ul><ul><ul><li>Lots of comments and links </li></ul></ul><ul><ul><li>Too many of these posts could lose trust </li></ul></ul>
  13. 13. Staying focused: Your new blog diet <ul><li>Chocolate Cake – The Sweet Stuff </li></ul><ul><ul><li>These posts make your blog fun </li></ul></ul><ul><ul><li>A chance to poke fun at yourself </li></ul></ul><ul><ul><li>Lots of traffic/links </li></ul></ul><ul><ul><li>Often video, images </li></ul></ul>
  14. 14. Staying focused: Hire a chef! <ul><li>You don’t have to do this all by yourself </li></ul><ul><ul><li>A company blog lends itself to many voices </li></ul></ul><ul><ul><li>PR firms frequently help by turning your ideas into blogs </li></ul></ul><ul><ul><li>Take the approach that makes sense for you and your business </li></ul></ul>
  15. 15. Recap: Promoting your blog <ul><li>Be Strategic. . . </li></ul><ul><li>Stay focused </li></ul><ul><li>Consider your diet </li></ul><ul><li>Remember: The goal is to help you effectively employ blogging to supercharge your existing marketing and promotion efforts </li></ul>
  16. 16. Resources for promoting your blog <ul><li>www.hubspot.com </li></ul><ul><li>WordPress, TypePad </li></ul><ul><li>Google AdWords </li></ul><ul><li>Your handouts </li></ul><ul><li>You don’t need a Bible or a manual to get started! </li></ul>
  17. 17. Thank you! Questions? Comments? <ul><li>Linked In: </li></ul><ul><ul><li>www.linkedin.com/in/paulfuriga www.linkedin.com/companies/wordwrite-communications </li></ul></ul><ul><li>Twitter: </li></ul><ul><ul><li>@paulfuriga, @wordwritepr </li></ul></ul><ul><li>Online: </li></ul><ul><ul><li>www.wordwritepr.com </li></ul></ul><ul><ul><li>www.wordwritepr.com/blogstorytelling </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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