Presented by Deanna Ferrari of WordWritePresented by Deanna Ferrari of WordWrite
Communications to Redstone Highlands’ ‘Lunch Bunch’Communications to Redstone Highlands’ ‘Lunch Bunch’
February 2, 2010February 2, 2010
Social Media “101”
What is social media?
. . . A shift in how people discover, read and share news, information and
. . . A fusion of sociology and technology, transforming monologues (one
to many) into dialogues (many to many)
. . . The democratization of information, transforming people from
content readers into publishers
. . . Extremely popular because it allows people to connect in the online
world to form relationships for personal, political and business use
. . . User‐generated content (UGC) or consumer‐generated
• Twitter lets you write and read messages of up to 140
characters, or the very length of this sentence,
including all punctuation and spaces.
• Every day, millions of people use Twitter to create,
discover and share ideas with others. Now, people
are turning to Twitter as an effective way to reach
out to businesses and nonprofits, too.
• Facebook's mission is to give people the power to share and
make the world more open and connected.
• Millions of people use Facebook everyday to keep up with
friends, upload an unlimited number of photos, share links and
videos, and learn more about the people they meet.
Community Crisis Center; Elgin, IL
• Situation: In the summer of 2009, the
center had eliminated positions, drastically
cut its budget and managed its resources
responsibly, but without emergency
funding, the center would have to close --
unless it raised $150k overnight
• With help of “twelebrity” Sarah Evans, the
center raised over $160k