“ Our web company offers very positive feedback on the traffic from the Facebook page, and our residents are constantly telling us that their kids/grandkids check out their photos on Facebook.” – Redstone Highlands
“ Let ’ s Talk About Social Media ” -- Long Term Living
Redstone for 30 campaign
Takeaway # 5
For SMB, B2B #SM success, measure what matters to you, don’t follow the rest
Build it and they will come: Facebook
Leverage Facebook’s viral nature – the news feed
Link to your page in your e-mail signature
Attract fans and KEEP THEM with promotions and contests!
DON’T clog news feeds and DON’T talk about YOU all the time!
Build it and they will come: Twitter
Invite friends via e-mail, Facebook, Blog, newsletters, etc.
Follow selectively – choose those related to your company
Join industry and topic groups related to your business ( www.wefollow.com )
Participate in Twitter chats related to your business (#journchat. #u30pro, #HAPPO)
Set your e-mail preferences to notify you of new followers
Takeaway # 6
For SMB, B2B #SM success: repeat your plan to add channels when you master your first
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