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Using social media for business development

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Presentation to Allied Members of the Hospital Council of Western Pennsylvania

Presentation to Allied Members of the Hospital Council of Western Pennsylvania


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  • Thanks for intro Interactive topic, it will be an interactive session -- you’re meeting planners, you like that, right? Show of hands: Here to hear about topic? To hear me? Be honest, first day of the Fairmont? Well, me too!
  • Before we get started, what are our expectations. Here are mine. Others? We’ll leave plenty of time for questions
  • How many of you are on Facebook? Twitter? Linked In? How many know if their company is on Facebook, Twitter or Linked In? How many of you believe your companies don’t “get” social media? Maybe this short video will provide some perspective
  • How many of you are on Facebook? Twitter? Linked In? How many know if their company is on Facebook, Twitter or Linked In? How many of you believe your companies don’t “get” social media? Maybe this short video will provide some perspective
  • Let’s get out our pens and pencils, because this where we are going to start moving. First, some road rules.
  • And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
  • And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
  • And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
  • And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • Transcript

    • 1. Business Development With Social Media For the Allied Business Members Of the Hospital Council of Western Pennsylvania Paul Furiga WordWrite Communications • May 13, 2010
    • 2. Where we’re going today
      • An overview of social media
      • Which social media are right for your role?
      • How to get started with the right social media
      • Making social media part of your ongoing business development
      • A "to do" list that you can use the moment you return to the office.
    • 3. Social media: Why should I care ?
    • 4. Social media: Why I should care
      • Equalman Social Media Revolution video
    • 5. Our road map for today
      • Your social media strategy should be about your “story” — what’s right for you and your organization will be different than for the person next to you
      • Figure out where you’re going then get started
      • It’s about driving business results
    • 6. Social Media: The routes to success
      • The “Big Three”:
        • Facebook
        • Twitter
        • YouTube
      • Specialized sites:
        • Kiva
        • Linked In
        • Ning
      • i
        • Customer loyalty
        • Real-time information
        • Seeing is believing
      • : d sites:
        • Online giving
        • Sales!
        • Specialized interests
    • 7. Sales? Did you say sales? Let’s focus on Linked In
      • Based on the allied membership
      • Based on who you’re trying to reach
      • Because it’s about business development
    • 8. Let’s go to the numbers
      • Who’s on Linked In:
        • 65 million members (a new one each second)
        • College Grad/Post Grad: 80.1%
      • What do they do?
        • Business Decision Maker: 49%
        • Most popular job categories:
          • C-Level Executives 7.8%
          • EVP/SVP 6.5%
          • Senior Management 14.1%
          • Middle Management 18.2%
          • Source: Linked In
    • 9. OK, but how do I make Linked In work for me?
      • It’s “Facebook for grown-ups” — FORTUNE magazine
      • Ideal for seeing “who knows who”
      • Reveals the relationship patterns that lead to complex sales
      • Directly generates opportunities via:
        • Connections
        • Referrals
        • Expertise/search results
    • 10. How to get started:
      • Create/improve your profile
      • Make/add connections
      • Get/give recommendations
      • Create/join groups
      • Remember: “Give to get”
    • 11. Tips and tricks: WRONG!
      • An incomplete profile
      • No profile photo, or one that doesn't show your face
      • No website, blog, or Twitter links
      • Profiles that are kept private or choose not to outline the person's name
      • No Connections and Recommendations
      • Obvious lack of interactivity on LinkedIn
      • No LinkedIn groups or use of LinkedIn Applications
      • No Contact Settings or Personal Information
    • 12. Tips and tricks: Better
      • A complete profile
      • My profile photo looks like me!
      • Website, blog, and Twitter links
      • Notice my profile has my name AND e-mail so that shows even in short search results
      • 660 Connections and 40 Recommendations
      • Notice my Linked In activity
      • 30 LinkedIn groups and Slideshare, my blog, Twitter and Trip It applications
      • Contact Settings and Personal Information (not shown in this slide)
    • 13. Example: Group Allow sharing of common interests Helps build new connections Establishes your credibility Makes it easier for connections to refer and/or work with you.
    • 14. Example: Questions & Answers
      • Enables you to share expertise
      • Good answers earn points that push you higher in search results
      • That generates leads
    • 15. Example: Applications/Activity
      • Applications create additional activity on your Linked In profile
      • That builds credibility, expertise, search ranking
      • They show who you are and build your brand
      • They create connections, referrals, leads
    • 16. Your Linked In to-do list:
        • Build up your profile
        • Make connections
        • Get (and give) recommendations
        • Join (and form) groups
        • Participate (give to get)
        • Develop the relationships that lead to business
    • 17. Your Linked In bonus:
        • Join our group!
        • Make Linked In part of your involvement in the council
    • 18. Thank you! Questions?
      • Linked In:
      • www.linkedin.com/in/paulfuriga www.linkedin.com/companies/wordwrite-communications
      • Twitter:
      • @paulfuriga / @wordwritepr
      • Online:
      • www.wordwritepr.com
      • www.wordwritepr.com/blogstorytelling