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Social Media in Hospital Organizations: Should you be on Facebook, etc.?
 

Social Media in Hospital Organizations: Should you be on Facebook, etc.?

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Best practices and key issues in social media use in hospital organizations; presentation by Paul Furiga of WordWrite Communications to marketing and public relations leaders of member institutions of ...

Best practices and key issues in social media use in hospital organizations; presentation by Paul Furiga of WordWrite Communications to marketing and public relations leaders of member institutions of the Hospital Council of Western Pennsylvania.

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  • Thanks for intro Interactive topic, it will be an interactive session -- you’re meeting planners, you like that, right? Show of hands: Here to hear about topic? To hear me? Be honest, first day of the Fairmont? Well, me too!
  • How many of you are on Facebook? Twitter? Linked In? How many know if their company is on Facebook, Twitter or Linked In? How many of you believe your companies don’t “get” social media? Maybe this short video will provide some perspective
  • How many of you are on Facebook? Twitter? Linked In? How many know if their company is on Facebook, Twitter or Linked In? How many of you believe your companies don’t “get” social media? Maybe this short video will provide some perspective
  • And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
  • If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you

Social Media in Hospital Organizations: Should you be on Facebook, etc.? Social Media in Hospital Organizations: Should you be on Facebook, etc.? Presentation Transcript

  • Social Media in Hospital Organizations: Do you need to be on Facebook, Twitter, etc.? And do you need a social media policy? For PR and Marketing Executives Of the Hospital Council of Western Pennsylvania Paul Furiga WordWrite Communications • June 11, 2010
  • Social media: Why should I care ?
    • This is the view of “digital immigrants”
    • “ Digital natives” think differently
    • Which are you?
  • Social media: Why I should care
    • Equalman Social Media Revolution video
  • The issues for hospital organizations:
    • Can you spell HIPAA???
    • Can you be social without being personal (can you spell HIPAA???)
    • Health information is one of the top three categories of Internet search
    • If you are not part of the conversation, someone else is telling your story
    • Oh yeah, how do I police these other people who are telling my story?
  • Can you spell HIPAA?
    • Privacy considerations are real
    • The “space” is new, not the the issue, if you are in marketing or PR
    • What is new:
      • Any employee can do it
      • Any patient/family member can do it
      • You will never completely control it
  • Can you be social and not personal?
    • Yes, other hospitals are doing it, so can you
    • The key is how you engage
    • “ Permission marketing” lives on Facebook and other social media
  • Why you need to be in social media
    • After porn, health is the most frequently searched topic on the Internet (and social media)
    • Especially after health care reform, your hospital organization is the “front door” to health care for the communities you serve
    • Your Internet presence is the “digital front door” to your hospital. Social media are the digital highways that lead people to your front door
  • Example: Mayo Clinic
  • Example: UC San Diego
  • Example: VCU Medical
  • Around here example #1
  • Around here example #2
  • Avoid the conversation at your peril
  • People do the darnedest things!
      • Your employees’ behavior is a legitimate issue — sometimes
      • You need a policy!
        • Internal
        • External
        • Who’s responsible?
  • Sample SM Communication Policy
      • From the Texas Hospital Association (portion):
      • “ The corporate communications division is responsible for the management and oversight of official THA social media communications, as part of its responsibility for management of THA’s overall communications initiatives.”
  • Thank you! Questions?
    • Linked In:
    • www.linkedin.com/in/paulfuriga www.linkedin.com/companies/wordwrite-communications
    • Twitter:
    • @paulfuriga / @wordwritepr
    • Online:
    • www.wordwritepr.com
    • www.wordwritepr.com/blogstorytelling
    • [email_address]