Product DevelopmentA Case Study on Post-it NotesKumar Srijan200602015kumar.srijan@research.iiit.ac.in
Post-it Notes• A classical example of Business Innovation.• Used simple technology, but great innovationto create a useful...
A Story
A story• Silver Spencer
A story• Silver Spencer• Arthur Fry
A story• Silver Spencer• Arthur Fry• 3M
A story• Silver Spencer• Arthur Fry• 3M• elastomeric copolymer microspheres
In 1968..• Silver Spencer, a chemist, was searching fornew, patentable adhesives• Mixed organic molecules to non standardp...
A glue that did not stick well• Failure?• Unique• Challenge?• Scientifically interesting• Hard to come up with a practical...
A practical use!• In the early seventies, 3M introduced thePost-it Bulletin Board
Post-it Bulletin Board• A piece of paper with glue sprayed over it• Stick a document without using a thumbtack!• Low sales...
Post-it Bulletin Board• Did not solve any great problem.• Bulletin boards worked fine for people.• Not much demand for a b...
• Arthur fry was trying to make a bookmark whichwon’t fly off.• Thought of using the glue.• Used time from bootlegging pol...
• While reading people used to tear a part of thebookmark and stick it near data and write notesabout the data.• This insp...
Testing for Market• Used the concept of viral marketing to testthe popularity of the product.• Give many samples to a peop...
• The company decided to test-market the product infour cities: Denver, Richmond, Tampa, and Tulsa.• Cost was an issue.• N...
• Returned to one of the test cities, virginia, andused viral marketing.• Hired people to give free samples anddemonstrate...
• Decided for a commercial launch.• Fancy words like papillon and sticky notes werediscarded.• Named as Post-it Notes to t...
Post-it Notes• Inspire spontaneity, rapid ideation, freeassociation.• Can be used to make context sensitive notes indocume...
An example: Medicine and DrugDealer• Put a note on all new items coming to thestore.• Write agenda for the day.• Pass on o...
Post-it Products• Notes– Super sticky notes– Popup notes– Note pads– Specialty notes– Portable flags
Post-it Products• Flags
Post-it Products• Dispensers• Holder• Organizers
Post-it Products• Pockets
Post-it Products• Pads– Easel pads– Self stick wall pads– Self stick table tops– Meeting notes
Post-it Products• Boards– Sticky cork boards– Sticky cork and dry easel board– Self sticky and dry easel board– Message bo...
Post it – Digital• Picture paper
Post it – Digital• Picture paper• Photo organizer – software
Post it – Digital• Picture paper• Photo organizer – software• Photo card kit.
Post it – Digital• Picture paper• Photo organizer – software.• Photo card kit.• Post-it® Digital Notes - is a simple to us...
Thank You!Questions?!
Post It Notes (Presentation for a Product Development)
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Post It Notes (Presentation for a Product Development)

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  • Business innovation - innovate to open up entire new lines of business or get into new markets!
  • In 1968, while searching for new, patentable adhesives, a chemist named Spencer Silver mixed some simple organic molecules with a reaction mixture in proportions that defied industry convention.On the molecular level, this substance resembled the pebbled skin of a basketball. This characteristic sabotaged its bonding power; the tiny spaces between the microspheres made it impossible to get complete contact between the adhesive and another surface. In layman’s terms, it was a glue that didn’t stick very well.
  • Worked fine, but left an some glue on the paper.Used chemical primer.
  • Made a prototype and distributed among librarians office staff.. Etc..
  • Papillon is french for butterfly.. But the mgmt was more concerned on making a bigger market.
  • Post It Notes (Presentation for a Product Development)

    1. 1. Product DevelopmentA Case Study on Post-it NotesKumar Srijan200602015kumar.srijan@research.iiit.ac.in
    2. 2. Post-it Notes• A classical example of Business Innovation.• Used simple technology, but great innovationto create a useful product.• Great design, easy to use – Need to teach.• Performed better than advertised.• Forerunner of Web and email – madeinformal, asynchronous communication
    3. 3. A Story
    4. 4. A story• Silver Spencer
    5. 5. A story• Silver Spencer• Arthur Fry
    6. 6. A story• Silver Spencer• Arthur Fry• 3M
    7. 7. A story• Silver Spencer• Arthur Fry• 3M• elastomeric copolymer microspheres
    8. 8. In 1968..• Silver Spencer, a chemist, was searching fornew, patentable adhesives• Mixed organic molecules to non standardproportions.• Result: “inherently tacky elastomericcopolymer microspheres”• Or Simply, a glue that didn’t stick very well.
    9. 9. A glue that did not stick well• Failure?• Unique• Challenge?• Scientifically interesting• Hard to come up with a practical application
    10. 10. A practical use!• In the early seventies, 3M introduced thePost-it Bulletin Board
    11. 11. Post-it Bulletin Board• A piece of paper with glue sprayed over it• Stick a document without using a thumbtack!• Low sales• Problem: Used to gather dust
    12. 12. Post-it Bulletin Board• Did not solve any great problem.• Bulletin boards worked fine for people.• Not much demand for a better bulletin board.• For super-fussy collectors of corporatecommunications ephemera, the Post-it BulletinBoard was a dream product
    13. 13. • Arthur fry was trying to make a bookmark whichwon’t fly off.• Thought of using the glue.• Used time from bootlegging policy at 3M.• Distributed bookmarks to specific people.• People reused  no demand for more.
    14. 14. • While reading people used to tear a part of thebookmark and stick it near data and write notesabout the data.• This inspired a new use of the glue – to transmitinformation in a more flexible and contextsensitive manner.• Bulletin boards were immobile and of limited use.• These notes were like mini bulletin boards whichcan move.• A product that people will use up!
    15. 15. Testing for Market• Used the concept of viral marketing to testthe popularity of the product.• Give many samples to a people.• People distribute and ask for more.• Results were encouraging within 3M.• Skepticism from the management – a superiorglue has superior bonding power.
    16. 16. • The company decided to test-market the product infour cities: Denver, Richmond, Tampa, and Tulsa.• Cost was an issue.• Named as ‘Press and Peel pads’• Failed in 2 cities and average in the other two.• Marketing was wrong; the product was great.
    17. 17. • Returned to one of the test cities, virginia, andused viral marketing.• Hired people to give free samples anddemonstrated their use.• Office managers, purchasing agents, lawyers, andhospital personnel.• Huge popularity and demand.
    18. 18. • Decided for a commercial launch.• Fancy words like papillon and sticky notes werediscarded.• Named as Post-it Notes to tie them with Post-itBulletin boards.• Sales of one will promote sales of another.
    19. 19. Post-it Notes• Inspire spontaneity, rapid ideation, freeassociation.• Can be used to make context sensitive notes indocuments.• Effective medium of communication.• Help in organization of data and documents.• Collecting down ideas.• Writing down instructions.• To write down memos and to-dos.• To write notices.
    20. 20. An example: Medicine and DrugDealer• Put a note on all new items coming to thestore.• Write agenda for the day.• Pass on orders.• Leave instructions on the desktop of staffmembers.• Display notices.
    21. 21. Post-it Products• Notes– Super sticky notes– Popup notes– Note pads– Specialty notes– Portable flags
    22. 22. Post-it Products• Flags
    23. 23. Post-it Products• Dispensers• Holder• Organizers
    24. 24. Post-it Products• Pockets
    25. 25. Post-it Products• Pads– Easel pads– Self stick wall pads– Self stick table tops– Meeting notes
    26. 26. Post-it Products• Boards– Sticky cork boards– Sticky cork and dry easel board– Self sticky and dry easel board– Message boards– Self stick bulletin boards
    27. 27. Post it – Digital• Picture paper
    28. 28. Post it – Digital• Picture paper• Photo organizer – software
    29. 29. Post it – Digital• Picture paper• Photo organizer – software• Photo card kit.
    30. 30. Post it – Digital• Picture paper• Photo organizer – software.• Photo card kit.• Post-it® Digital Notes - is a simple to usesoftware that lets you– make and organize lists,– plan projects step by step,– sort your notes by category,– personalize messages with photos,– even set alarms to remind you of appointments or keydates.
    31. 31. Thank You!Questions?!
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