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Alex Simard - E Commerce On The Cheap With Word Press
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Alex Simard - E Commerce On The Cheap With Word Press

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Vendre en ligne sans investir une fortune? Cest possible. Avec WordPress, Paypal, quelques plugins et les bons thèmes, vous aurez votre boutique prête en un rien de temps, sans coût de départ et sans …

Vendre en ligne sans investir une fortune? Cest possible. Avec WordPress, Paypal, quelques plugins et les bons thèmes, vous aurez votre boutique prête en un rien de temps, sans coût de départ et sans avoir à coder. Dans cette présentation, je vous guiderai à travers les étapes utilisées pour la mise sur pied de http://magasin.bddecul.com/

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  • 1. eCommerce on the cheap with WordPress Alexandre Simard brocheafoin.biz
  • 2. W(ho)TF? / T'es qui toé?
  • 3. W(hat)TF? / De kessé?
  • 4. Step 1: WordPress.com "We're gonna have some fun"
  • 5. First year compilation
  • 6. Step 2: PayPal "There's so much we can do"
  • 7. If only it were that easy...
  • 8. Nom nom, I eat FORM tags for breakfast
  • 9. Epic Shipping Rates Model Fail
  • 10. Are we screwed?
  • 11. Let's just wing it
  • 12. The buy page - Excerpt
  • 13. A business lesson It's hard to sell what you've already given away.
  • 14. Collectors items!
  • 15. Enter the cart "We're gonna party like it's 1999"
  • 16. Quickly rejected – PayPal: awkward UX, shipping still brain dead – Shopify: expensive – Yahoo Store?
  • 17. Are we screwed? By which we mean: "Are we stuck with Paypal?"
  • 18. Might as well...
  • 19. Plugins evaluated • Quick Shop • WP eCommerce • eShop • YAK for WordPress • WordPress Simple PayPal Shopping Cart
  • 20. In the end... Theme • Tarski Plugins • Akismet • Wordpress.com Stats • Codestyling Localization • WP Contact Form III • And the shopping cart winner...
  • 21. Step 3: hosted WordPress + eShop plugin "It's just you and me"
  • 22. Demo
  • 23. Lessons learned
  • 24. Yes, we can!
  • 25. Buy or Build?
  • 26. Different processes Build Buy – Needs analysis – Cursory needs analysis – Functional analysis – Product evaluations – UI Design – Product(s) approval by – Programming client – User testing – Installation and – Quality Assurance configuration – Deployment – Theming – Smoothening of rough edges
  • 27. Evaluating products quickly Steps – Do not read online reviews – Define a list of dealbreakers – Eliminate based on feature lists – Design a valid proof-of-concept test – Eliminate from proof-of-concept results Tips • Value your time • Be ruthless • Trust your instinct
  • 28. Smoothening rough edges quickly • YAGNI. No, really. • Concentrate on public facing details • Vanilla is the best flavour in the world! • Choose at which level you want to customise and stick to it • Something you can't do? YAGNI!
  • 29. The greatest lesson of all is happening to me...
  • 30. Beggars can't be choosers
  • 31. How to make it work with the client • Explain the process right from the start: pick two from fast, cheap and "good". We sacrifice "good". • Use the economic argument: the other way is orders of magnitude more expensive and the results are just as unproven • Be dictatorial: prioritise in his/her place o Corollary: get to know his/her business • Choose the right clients
  • 32. Thanks!