Strategies, Tips, & Tricks:Content Creation & Blog Marketing
About Me• Nick Coe (@nick_coe)   • Marketing & Advertising   • Traditional & Digital
Bigger Picture    Average person online 60 hours/month         94 domains, 3K webpages         25 hours viewing content
Your Visitors…                   Thus, your                 content must…     1. Show Benefit ASAP (Content Strategy)     ...
How?• Think of your blog as a cupcake…                                     Passion Areas                                  ...
Starting Point - Research                       • Topics – Far & Wide                          • Social Sites             ...
Basic Structure General                  Featured Image                  Headline                  Intro                  ...
Structure With Style • Old marketing principle    • A.I.D.A.Attention: grab the reader’s attention!       Interest: quickl...
More Tips• Don’t sell, teach• Make it digestible• “Would I read (and share) it?”
Content Summary • Headline + Featured Image  Attention    • Tip: Check DIGG headlines & test, test, test… • Featured Imag...
Spreading the word  • “Build and they will come?” • If content is king, design is queen, then…
“…Context is GOD” – Gary V.               • Not what you deliver, but how                  • Engagement                  •...
Marketing• Outbound Marketing          • Inbound Marketing   • Interruption                 • Attraction (Accessibility!) ...
Inbound Marketing                    Source: seomoz.org
Inbound Marketing      • SEO         • Quality, not Quantity         • Eye on traffic – Google Analytics         • Plugin ...
Inbound Marketing    • Email       • Most valuable online, social property       • Plugin Tip: “WP Autoresponder & Newslet...
Resources• Content   • Copyblogger   • Problogger   • Quora thread – “What are good books and blogs for     learning copyw...
Thanks!             Thanks!          Any Questions?
Upcoming SlideShare
Loading in...5
×

Strategies, Tips, & Tricks: Content Creation & Blog Marketing - Nick Coe WordCamp Edmonton 2011

424
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
424
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Give perspective on current internet user trends & behaviorhttp://www.huffingtonpost.com/2010/06/22/internet-usage-statistics_n_620946.html-156 Million
  • Thus, regardless of who your audience is, you must always assume two thing - your users are, and will always be, selfish and lazy. They don’t care about you, who you are
  • 8/10 people read headline, 2/10 read the rest
  • -“Build and they will come?”No!-Users don’t care about you, but they do care what others say about you (Friends, Family, Influencers, thought leaders)-Be known, likeable, & trustworthy
  • How do you engage with your audience?Inbound marketing – Contenthttp://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
  • Strategies, Tips, & Tricks: Content Creation & Blog Marketing - Nick Coe WordCamp Edmonton 2011

    1. 1. Strategies, Tips, & Tricks:Content Creation & Blog Marketing
    2. 2. About Me• Nick Coe (@nick_coe) • Marketing & Advertising • Traditional & Digital
    3. 3. Bigger Picture Average person online 60 hours/month 94 domains, 3K webpages 25 hours viewing content
    4. 4. Your Visitors… Thus, your content must… 1. Show Benefit ASAP (Content Strategy) 2. Be Accessible (Marketing Strategy)
    5. 5. How?• Think of your blog as a cupcake… Passion Areas Shared Topics Related Topics Main Subject
    6. 6. Starting Point - Research • Topics – Far & Wide • Social Sites • Relevant forumsTip: “Google Keywords” • High Volume • Keywords – Go Niche • Low CompetitionTip: Twitter • Search Engines • Search hashtags • Social “SEO Moz Keyword Difficulty Tool” • Intuition
    7. 7. Basic Structure General Featured Image Headline Intro Body Conclusion Specific
    8. 8. Structure With Style • Old marketing principle • A.I.D.A.Attention: grab the reader’s attention! Interest: quickly address benefits Desire: confirm their interest Action: show them what to do next
    9. 9. More Tips• Don’t sell, teach• Make it digestible• “Would I read (and share) it?”
    10. 10. Content Summary • Headline + Featured Image  Attention • Tip: Check DIGG headlines & test, test, test… • Featured Image + First sentence  Interest • Tip: Keywords to the front, thumbnail + excerpt • Body  Desire • Tip: KISS, be concise, use lists • Post-Body  Action • Tip: “Social Sharing” & “Related Posts” plugins
    11. 11. Spreading the word • “Build and they will come?” • If content is king, design is queen, then…
    12. 12. “…Context is GOD” – Gary V. • Not what you deliver, but how • Engagement • Listening • People don’t care about you… • But they care what others say • Friends, family • Influencers, thought leaders
    13. 13. Marketing• Outbound Marketing • Inbound Marketing • Interruption • Attraction (Accessibility!) • Advertising • Search, Social • Telemarketers VS. • Email, Other Tip: hubspot.com/marketing-resources
    14. 14. Inbound Marketing Source: seomoz.org
    15. 15. Inbound Marketing • SEO • Quality, not Quantity • Eye on traffic – Google Analytics • Plugin Tip – “SEO Pack” • Social • Produce “pointable” content • Engage, listen, optimize • Plugin Tip: “WP To Twitter”, “Wordbooker”
    16. 16. Inbound Marketing • Email • Most valuable online, social property • Plugin Tip: “WP Autoresponder & Newsletter” • Mailchimp • Other - “Sweat Marketing” • Guest blogging (yours + others) • Plugin Tip: “User Capabilities” • Comment marketing, forums • Infographics, Video, eBooks
    17. 17. Resources• Content • Copyblogger • Problogger • Quora thread – “What are good books and blogs for learning copywriting?”• Marketing • Hubspot • Duct Tape Marketing • SEOMoz
    18. 18. Thanks! Thanks! Any Questions?

    ×