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WordPress In The Enterprise - WordCamp Uk 2009
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WordPress In The Enterprise - WordCamp Uk 2009


A presentation by David Coveney of Interconnect IT (visit for our shiny new SlideShare channel) on the use of WordPress within the Enterprise.

A presentation by David Coveney of Interconnect IT (visit for our shiny new SlideShare channel) on the use of WordPress within the Enterprise.

Published in Business , Technology
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  • <Leave up for a moment and allow people to take in the message....>Move on to the next frame without saying much...
  • <pause to allow people to take in the slide...>It really is just a tool. It offers no magic, no clever tricks, beyond ease of use. But it was never designed as an enterprise style solution, which means it has to be tackled in a different way... So let’s look at what we’ll cover this morning...
  • Let’s see – we have the levels of adoption for WordPress... Is it likely to grow? Is it early or late in the curve?What opportunities are going to come from WordPress in the Enterprise?And we’re going to go through some basics of implementing WP from within a culture of careful reliability, potentially high peak traffic, and wanting a hassle free approach.
  • Google Trends isn’t the be all and end all but it offers and interesting view of what people are searching for, and how much the new is talking about a subject.You can see that the WordPress market is bigger by numbers, but I can tell you now that it’s likely to be far smaller by revenue – most of those sharepoint searches are from within larger companies.There is a shortage of good implementers for both systems, but the shortage is still far greater for Sharepoint than for WordPress
  • We only know of one large corporate in the UKthat is going through a WP MU pilot on its intranet – BG Group.But... Not all big firms are so tied to their internal network. Telegraph uses Google Apps... For example. This means they worry less about integration and simply give their staff suitable tools to access their applications.Work is needed – we have just a couple of LDAP related plugins, and only that actually appears to work properly, but is poorly supported.So we have to think about where WordPress is right now.
  • <ask audience> where do you think WordPress is with regards to the enterprise space right now?<gather some responses> I think it’s low on the curve just after the Technology Trigger... i.e. Very early. There isn’t much in the way of inflated expectations, but it’s possible to hit that very early on.So let’s talk about advantages of WordPress to the Enterprise... Can anyone tell me what they think the key advantages of WP in the enterprise happen to be?
  • Well – here’s some of my own thoughts...plugins, themes, etc.Free in fact!The Telegraph, I believe, had a blogging platform from a third party that went bust... This led to all manner of problems with getting data out of the system, continuity and so on. Open source offers a solution to that risk. enthusiasts are great... But until you produce something used and reliable, an enterprise won’t be calling...Training costs are minimal for WP, in spite of its sophistication. You can generally train someone in 1-2 days to be a good WP user.Some themes are absolutely stunning in their quality and capability... This helps, a lot. Support is patchy, however – if you supply these to a client be prepared to support them...Well, I guess with all those advantages, there’s going to be opportunities? Right?
  • MS Partner network is big, powerful and full of stuff.With Google Search Appliance you buy two boxes, one a 3-5 year term. You have a hot-swap facility and if one breaks you simply package it up and send it back to be repaired while the other one takes over.
  • Read from the screen here....And now, implementations.
  • Migrating between these environments can be tricky because you can’t just search and replace.mySQL administrator and Query Browser are your friends...


  • 1. WordPressin theEnterprise
    Presented by
    David Coveney
    WordCamp UK 2009
  • 2. Introduction
    &apos;We know that communication is a problem, but the company is not going to discuss it with the employees.&apos;
    (Switching supervisor, AT&T Long Lines Division)
  • 3. Communication vs. Direction
    Companies communicate more with their customers, but they also communicate more with their own staff.
    WordPress is a tool to help with both problems.
  • 4. Key Points Today
    WordPress Adoption Levels
  • 5. WordPress vs. Sharepoint
  • 6. It looks good
    Reality is:
    Very little take up so far
    Current LDAP plugins (favourite so far is WPDirAuth) are still crude
    More Work Needed
  • 7. Where is WordPress Today?
  • 8. Advantages for WordPress
    Highly Extendable
    Open Source prevents lock-in or, worse, your supplier going bust
    Well understood by an army of enthusiasts
    Easy to use
    Plugins and themes can be excellent
  • 9. Barriers to WP in the Enterprise
    Automattic’s consultants list isn’t much of a partner network
    Nobody to sue!
    Support network is patchy and standards are highly variable
    LDAP integration/single signon could be better
    High availability plug and play solutions not yet available – think Google Search Appliance
  • 10. Opportunities
    WordPress skills requirements likely to grow
    100x more jobs on Jobserve for Sharepoint today
    WordPress is nowhere near as functional or well integrated
    Beware price pressures
    One client wanting Windows Single Signon support and better LDAP may sponsor us to write a suitable plugin for GPL release... Fingers crossed.
    Look at value added products – WP Appliances, hosted solutions, restricted access solutions, added workflow tools etc
  • 11. Implementations
    Environment Structure
  • 12. Environment Structure
  • 13. Plugins
    WPDirAuth is the biggest
    Usually need something to restyle the login
    Test plugins like crazy
    Upgrade late!
  • 14. Theming
    Generally Simple
    Needs to be professional
    Fully matching branding guidelines
    Usually... IE6 support is mandatory
  • 15. In Summary & Q&A
    Interest starting to be shown
    Could become big
    Waiting for the right tools
    Constant and rapid change of WP
    Some barriers
    Standards Setting and Recognition?
  • 16. Thanks and Goodbye!
    David Coveney
    0151 709 7977