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Many developers know how to write code in php but that doesn't mean they can write code for Wordpress.
When developing sites for clients in Wordpress, it sometimes preferably to write a custom function that will simplify data input, management and display.
The Wordpress coding framework is continually evolving and provides a number of hooks (through actions & filters) to allow developers to quickly and easily grab functions to create world class websites.
Charly will speak about the power of hooks and filters and explain some of the most common ones to use if you want to write your own custom functions, to make the management of your wordpress websites a breeze.