0
amanda blum @amandablum                                   Preso F.A.Q. amanda@howlingzoe.com                              ...
Hello World!A lame ass title, but we’re on our way            to awesome.              (or, it could suck.             But...
How websites are born…             functionality                                                  Bad ass (or just        ...
Developers think like this:#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Designers think like this:#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Everyone is                                                                            selling                            ...
step 1:                                                           What do you do#omfgihatepowerpoint Amanda Blum @howlingz...
I’msupermanIt’s allabout thecodpieceI’m the dude that’sgonna save your ass
I’m a commoncitizen whohelpsmaintainpeace & orderin Gothamthrough featsofsuperhumanstrength.
What do you do?:               To (target market), (name of               org) provides (services) by               (uniqu...
step 2:                                                           Define your visitors#omfgihatepowerpoint Amanda Blum @ho...
step 2: Define your visitors               Potential           customers/clients           return customers               ...
step 2: Define your visitors               Potential           customers/clients           return customers               ...
step 2: Superman                      Potential                       clients                   return clients            ...
step 3:                                                           Define “success points”                                 ...
step 3: Superman                                                                              Request help                ...
step 4:                                                           Create a path to buy#omfgihatepowerpoint Amanda Blum @ho...
The Four Questions:               1. Why do I want crap?               2. Why do I want *your* crap?               3. What...
step 4: Superman                                                        Why do I                          How does        ...
step 5:                                                           Revel in sitemap. Go eat ice cream.#omfgihatepowerpoint ...
Actual                                                           step 5:                                                  ...
step 4: Superman                                                        Why do I                          How does        ...
step 5: Superman                                             Homepage                                             Marketin...
step 6:                                                            Determine                                              ...
What’s missing               1. About me page               2. Testimonials               3. Cute puppies               4....
What’s actually there               1. Fewer pages               2. Less copy               3. Icons, graphics, visualizat...
Yeah, yeah. I was getting to it.               1. Sidebars               2. Footers               3. Title/Description    ...
step 7:                                                            Measure it. Test it.#omfgihatepowerpoint Amanda Blum @h...
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 8:                                                           Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe ar...
Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 8:                                                           Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe ar...
step 8:                                                           Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe ar...
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
And now, irrelevant pictures                  of cute puppies.#omfgihatepowerpoint Amanda Blum @amandablum
I really dislike powerpoint.               Joomla?!?!                 WTF?         Please enjoy these images of puppies wh...
Upcoming SlideShare
Loading in...5
×

Helloworldwcnz

1,074

Published on

Amanda Blum – Hello World! – What your site should Say. WordcampNZ 2012

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,074
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Helloworldwcnz"

  1. 1. amanda blum @amandablum Preso F.A.Q. amanda@howlingzoe.com •Yes. Slides *will* be available on online. In 10 minutes. I promise. Really. No, I’m not lying. Yes, I’m serious. And honest. So please put down the pen and pad and just enjoy. Slideshare.net/hzp •I really do try not to curse. •No, I haven’t a clue why camps continue to allow me to speak. •Of course its mine. WHY would anyone do this to their hair on purpose?#omfgihatepowerpoint Amanda Blum @amandablum
  2. 2. Hello World!A lame ass title, but we’re on our way to awesome. (or, it could suck. But I’m American. #leeway)
  3. 3. How websites are born… functionality Bad ass (or just bad) design#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  4. 4. Developers think like this:#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  5. 5. Designers think like this:#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  6. 6. Everyone is selling something#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  7. 7. step 1: What do you do#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  8. 8. I’msupermanIt’s allabout thecodpieceI’m the dude that’sgonna save your ass
  9. 9. I’m a commoncitizen whohelpsmaintainpeace & orderin Gothamthrough featsofsuperhumanstrength.
  10. 10. What do you do?: To (target market), (name of org) provides (services) by (unique methods) for (results).#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  11. 11. step 2: Define your visitors#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  12. 12. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  13. 13. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff IE6 Users#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  14. 14. step 2: Superman Potential clients return clients Gov’t agencies press Concerned citizens Rival superheros Career day organizers Friends & family Competitors (villians)#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  15. 15. step 3: Define “success points” On your site#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  16. 16. step 3: Superman Request help Potential clients Corporate account return clients Contact form Gov’t agencies Press ready photos/bio press Donate button Concerned citizens Union information Fellow superheros Sched. appt Career day organizers Blog Friends & family big screw you sign competition (villians)#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  17. 17. step 4: Create a path to buy#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  18. 18. The Four Questions: 1. Why do I want crap? 2. Why do I want *your* crap? 3. What’s your process to give me crap? 4. Give me crap.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  19. 19. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics a great scare them speaker Blog straight Friends & family big screw you sign competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villian’s girlfriend
  20. 20. step 5: Revel in sitemap. Go eat ice cream.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  21. 21. Actual step 5: Find the overlaps#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  22. 22. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics awesome scare them Blog straight Friends & family big screw you sign, competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villians girlfriend
  23. 23. step 5: Superman Homepage Marketing message, callouts return clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors Superheroes r awesome Superman rocks Services Contact For citizens Help Services Contact Form For gov’t agencies Corp Accounts Appt. Sched. For schools Superman Foundation Press Blog Union Screw You Page#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  24. 24. step 6: Determine what’s copy what’s graphic what’s plugin what’s sidebar#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  25. 25. What’s missing 1. About me page 2. Testimonials 3. Cute puppies 4. Vague, unhelpful titles 5. Picture/video pages 6. Advertising 7.Roadblocks#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  26. 26. What’s actually there 1. Fewer pages 2. Less copy 3. Icons, graphics, visualizations 4. Clear branding 5. Calls to action#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  27. 27. Yeah, yeah. I was getting to it. 1. Sidebars 2. Footers 3. Title/Description 4. Author display 5. Dynamic Content Gallery 6. Gravity Forms 7. Quotations Plugin#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  28. 28. step 7: Measure it. Test it.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  29. 29. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  30. 30. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  31. 31. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  32. 32. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  33. 33. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  34. 34. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  35. 35. step 8: Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  36. 36. Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  37. 37. step 8: Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  38. 38. step 8: Get paid.#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  39. 39. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  40. 40. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  41. 41. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  42. 42. And now, irrelevant pictures of cute puppies.#omfgihatepowerpoint Amanda Blum @amandablum
  43. 43. I really dislike powerpoint. Joomla?!?! WTF? Please enjoy these images of puppies while I speak.#omfgihatepowerpoint Amanda Blum @amandablum
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×