Blogging on a hot topic, julianne taylor
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Julianne Taylor – Blogging on a Hot Topic Wordcampnz 2012

Julianne Taylor – Blogging on a Hot Topic Wordcampnz 2012

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Blogging on a hot topic, julianne taylor Presentation Transcript

  • 1. Blogging on a hot topicJulianne Taylorpaleozonenutrition.com
  • 2. It started with an outspoken vegan
  • 3. Who has a blog, eats mostlyfruit, and boasts superb health
  • 4. How the hell does he thrive?
  • 5. I researched him extensivelyAnalysed his dietWrote a thorough article with littlebias
  • 6. The paleo people linked to meThe 30BAD people linked to me
  • 7. 250 + comments, many long andthoughtful, from top bloggers
  • 8. Vegan Paleoscience, nutritionistThis isless than½ thepost
  • 9. Even Harley contributed, and sentme a new photo to post
  • 10. The post led to another questionthat needed addressing:Do people fail on a raw vegandiet?
  • 11. My most popular post however is onejam packed with useful informationOmega 3 and omega 630K views + 150-200 views day (74comments, many linked to it)
  • 12. What makes a popular post?• Hot topic – keeping an eye on topics of debate in my community• Answering a frequent question or confusion (look for trends in forums, comments on blogs)• Analysis and useful information (takes time and research)• Not just giving an opinion• Telling people really interesting new facts, pick a topic that intrigues or fascinates people• Encourages debate from smart people, not self promoters• Post link to comments on other blogs if you have info that helps others, helps to be known as a smart commenter first• Trial and error• Look at other bloggers’ posts that go viral and analyse them