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Bennie stander-monetizing-your-word press-website
 

Bennie stander-monetizing-your-word press-website

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How do you make your website work for you? You have the audience, but your website does not generate sales or leads. This session discusses strategies and techniques to monetize your website.

How do you make your website work for you? You have the audience, but your website does not generate sales or leads. This session discusses strategies and techniques to monetize your website.

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    Bennie stander-monetizing-your-word press-website Bennie stander-monetizing-your-word press-website Presentation Transcript

    • MONETIZING YOURWORDPRESS WEBSITETreating your blog as a business
    • CAN I MAKE MONEY FROM MYBLOG….
    • CAN I MAKE MONEY FROM MYBLOG….
    • HOW CAN I MAKE MONEYFROM MY BLOG….
    • WHAT DO YOU MEAN???? Give your visitors WHAT THEY NEED
    • WHAT DO YOU MEAN???? Give your visitors VALUE
    • WHAT DO YOU MEAN???? Be a PROBLEMSOLVER
    • 2008It changed the way people acquire products and services
    • THE PLATFORM ANY GOODWEBSITE SHOULD BE BUILT ON
    • RELATIONSHIPS
    • RELATIONSHIPS • Know Your Customers • Learn From Your Customers • …and vice versa Be The Expert
    • TRUST
    • TRUST • Let Customers Know You Are A Human • Include Complete Contact Details On Your Site • Be Clear On How Your Website Can help Them
    • PERSISTENCE ‘In the confrontation between the stream and the rock, the stream always wins – not through strength, but through persistence.’
    • AUDIENCE PSYCHOLOGY • Google Analytics • Google Trends • Previously Google Insights for Search • Google Alerts • Surveys • Comments/Feedback • From your blog • From Social Media
    • TOP 5 WAYS TO MONETIZEYOUR BLOG
    • PAY PER CLICK • Google Adsense • Addynamo Now also with Pay Per Tweet
    • AFFILIATE MARKETINGNETWORKS • Offerforge • TrafficSynergy • Admarula
    • AFFILIATE MARKETINGIN-HOUSE PROGRAMS • Bidorbuy • Kalahari • DialDirect
    • AFFILIATE MARKETINGLOCAL • Create Your Own • Generate leads for local businesses in your area or niche • Make sure you monitor leads and invoice at the end of the month
    • MEMBERSHIP WEBSITE • People pay monthly/annual fee for membership to your niche website • Excellent way of generating a passive income
    • ADVERTISING • Companies pay you a fixed amount to place their banners on your blog
    • PRODUCT REVIEWS • Write product reviews for companies and place it on your blog with a link to the companies website • People trust honest reviews
    • COMPETITIONS/GIVEAWAYS &SURVEYS • Get companies to run competitions/giveaways in partnership with your blog • You can also run surveys on your blog on behalf of companies
    • E-COMMERCE • Install a shopping cart and payment gateway • Sell products and services directly from your website
    • BANNERS VS CONTEXTUAL ADS • Many websites over do banner ads (banner blindness) • Combination of both are good • No more than 3 ads “above the fold” Golden Tip Rather have a banner that link to a product review with a link to a landing page
    • BANNERS VS CONTEXTUAL ADS Golden Rule: “Good advertising does not look like advertising”
    • TRACKING & OPTIMIZING A.B.O. Always Be Optimizing
    • TRACKING & OPTIMIZING • Run your blog like a business • Monitor, measure and evaluate everything • Impressions • CTR • ROI • If something does not work – change it
    • TRACKING & OPTIMIZINGThe Beauty Of Wordpress You can change content and ads when and where you want…
    • GETTING YOUR AUDIENCE TOACT 1. Update Content Regularly 2. Integrate With Social MediaBut… 3. Incentivize Visitors To ActThe Show Social Proof 4. Most Important is… 5. Give Options 6. Highlight What You Want Them To Do
    • 7. REMARKETING Better Known As • Email Marketing • Newsletter Marketing
    • 7. REMARKETING Now You OWN The
    • 7. REMARKETING It still remains the most personalized form of effectively communicating with a client online… Hi John, Bennie here from xyz.co.za… All the best Bennie Webmaster Xyz.co.za
    • 7. REMARKETINGAdvantages of Building an Opt-in List• Build relationships with potential clients• Continuously market different products and services• Better conversion rates• Lower marketing spend• Less reliable on search engine traffic and what the next algorithm change will do to your traffic
    • 7. REMARKETINGPlugins You Can Use• Wysiya Newsletter• Contact Form 7 with Database Extension• Mailpress• PopupDomination• Feature Box
    • 7. REMARKETINGCase Study – LoanReviews.co.za• LoanReviews is a blog about different loans people can apply for in South Africa.• I started the blog about 5 months ago• Offered a free ebook that visitor can download in return for his/her email address.• In 2 weeks 75 people downloaded the ebook• A follow-up email was sent to the subscribers about what the objective is with LoanReviews and requested them to read a product review on an affiliate product.
    • 7. REMARKETINGCase Study – Results• 75 personalised emails sent with autoresponder• 59 clicked through and read the product review• 32 signed up for the free offer• Commission per sign-up was R10-00• Had no expenses (traffic came mostly from seo efforts)• Total profit = R320-00
    • CALL TO ACTION• “If You don’t ask you won’t get”• Offer Value• Be Assertive• Always be “YES”• A.B.O. – test, test and test…
    • THINK OUT OF THE BOX• Don’t be afraid to try new things• Do what your competitors won’t do• Have an objective• Measure and analize the response It’s about your audience
    • ESSENTIAL PLUGINS• Ad Injection• SEO Smart Links• WP125• Sharexy• Wysiya Newsletter
    • QUESTIONS?
    • THANK YOU!!!Bennie StanderEmail: bennie.stander@gmail.comTwitter: bennie_stander