What's Your Digital Footprint?

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Debbie Weil's keynote for IIR's The New Media Event in Dubai (Dec. 14, 2008). (Some) slide design by Ethos3.com.

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What's Your Digital Footprint?

  1. What’s your Digital Footprint? Footprint image courtesy of Dell’s digitalnomads.com
  2. Circ of NYTimes steadily declining... now about 1 million
  3. So where is everybody?
  4. Several hundred million searches a day on Google
  5. What’s your Digital Footprint?
  6. Is this a completely new world? No, but...
  7. Consumers are now in control of your brand
  8. Speak in a human voice
  9. Listen to your customers
  10. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college...
  11. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers
  12. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer...
  13. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments
  14. One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments
  15. Meet John
  16. New York
  17. Director of Marketing
  18. Problem
  19. One-way conversations.
  20. John is stuck in corporate think...
  21. No Digital Footprint
  22. John... Doesn’t exist...
  23. John, Meet Samantha.
  24. New York
  25. Director of Marketing
  26. Teaching her company how to listen
  27. Two-way conversations.
  28. She’s leading a tribe
  29. samantha samantha samantha
  30. samantha
  31. samantha
  32. Creating a digital footprint for herself AND her company
  33. and... a portable personal brand
  34. Real Examples
  35. viral video
  36. Blendtec’s viral video campaign
  37. the new customer service
  38. Email us and we’ll figure it all out for you We_Can_Help@comcast.com
  39. market with content
  40. I wanted to provide an update...
  41. I wanted to provide an update... Handling 500 calls every 30 minutes...
  42. I wanted to provide an update... Handling 500 calls every 30 minutes... global recall... 84,000 orders... full speed ahead
  43. dell.com/twitter
  44. Transparency = Trust
  45. You.
  46. Personal Brand?
  47. Fear?
  48. Risk?
  49. Cultural?
  50. Play with the free tools.
  51. Subscribe to conversations
  52. news alerts
  53. Chatter about Nakheel property development’s $20M fireworks to open Dubai’s newest resort, Atlantis
  54. Use Twitter search
  55. Start a blog
  56. Manage your Digital Trail
  57. Thank you
  58. www.debbieweil.com debbie.weil@gmail.com Follow me on @debbieweil

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