Friending over 50 - Ignite DC
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Friending over 50 - Ignite DC

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My first Ignite DC talk - 5 minutes, 20 slides, 15 seconds. One of the most challenging things I've ever done.

My first Ignite DC talk - 5 minutes, 20 slides, 15 seconds. One of the most challenging things I've ever done.

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Friending over 50 - Ignite DC Friending over 50 - Ignite DC Presentation Transcript

  • Boom!Friending Over 50Ignite DCDebbie Weil02.03.2011
  • fivethings
  • 1. 77 million baby boomers Seth Godin Guy Kawasaki Esther Dyson Steve Jobs View slide
  • 10,000 turn 65 everyday“A navel-gazing moment” – New York Times View slide
  • 2. We are not old!Gray is the new black
  • Baby boomersPete Cashmore, CEO Mashable are still cool.
  • 50 is the new 50    
  • 3. We love social media.
  • Growth rate is 100% for over-65sPhoto by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127
  • Angry Birds
  • 4. What boomers are doing
  • Grandbabies… and our children
  • 5. What is the opportunity? Baby boomers have $2 trillion of spending power.
  • Boomer PsychographicIs socialmedia thekey toimmortality? Image from iStockPhoto
  • Boomer Edition Instagram Boomer Edition Covers up gray hair Citizen Effect Boomer Edition Save the world
  • @babyboomerFor godsakes puhleeze make thefont bigger 15 seconds ago via TweetDeck
  • friending over 50
  • Privacy? Healthcare? Financial security?
  • “I get by with a little help from my friends.” – The Beatles
  • best friend38 yearsemail: debbie.weil@gmail.commobile: 202.255.1467website: www.debbieweil.comtwitter: @debbieweil