Friending over 50 - Ignite DC

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My first Ignite DC talk - 5 minutes, 20 slides, 15 seconds. One of the most challenging things I've ever done.

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Friending over 50 - Ignite DC

  1. 1. Boom!Friending Over 50Ignite DCDebbie Weil02.03.2011
  2. 2. fivethings
  3. 3. 1. 77 million baby boomers Seth Godin Guy Kawasaki Esther Dyson Steve Jobs
  4. 4. 10,000 turn 65 everyday“A navel-gazing moment” – New York Times
  5. 5. 2. We are not old!Gray is the new black
  6. 6. Baby boomersPete Cashmore, CEO Mashable are still cool.
  7. 7. 50 is the new 50    
  8. 8. 3. We love social media.
  9. 9. Growth rate is 100% for over-65sPhoto by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127
  10. 10. Angry Birds
  11. 11. 4. What boomers are doing
  12. 12. Grandbabies… and our children
  13. 13. 5. What is the opportunity? Baby boomers have $2 trillion of spending power.
  14. 14. Boomer PsychographicIs socialmedia thekey toimmortality? Image from iStockPhoto
  15. 15. Boomer Edition Instagram Boomer Edition Covers up gray hair Citizen Effect Boomer Edition Save the world
  16. 16. @babyboomerFor godsakes puhleeze make thefont bigger 15 seconds ago via TweetDeck
  17. 17. friending over 50
  18. 18. Privacy? Healthcare? Financial security?
  19. 19. “I get by with a little help from my friends.” – The Beatles
  20. 20. best friend38 yearsemail: debbie.weil@gmail.commobile: 202.255.1467website: www.debbieweil.comtwitter: @debbieweil

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