“It’s the content (and the writing), stupid” 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotion 6. Story - from Made to Stick
Good blogging is good writing and good writing is storytelling… Read Andrew Sullivan’s essay, “Why I Blog” in Nov. 2008 issue of The Atlantic Monthly http://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog
To blog successfully, take off your marketing or PR hat and adopt a new mindset… Deliver value without selling
Let’s define community From Seth Godin’s new book, Tribes**: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” ** Highly recommended
Blogs are one piece of the social media puzzle How do you use these tools to create community?
Get to know the tools. You’ll be ahead of the game.
- One in 5 U.S. adults has no landline - 49% of young adults (18 – 29) are cell phone only users Harris Poll April 4, 2008 Mobile
Walking the Talk How many of you have your own blogs? How many of you are Twittering?
Selected Resources <ul><li>Books </li></ul><ul><li>Groundswell (Charlene Li and Josh Bernoff 2008) </li></ul><ul><li>New Rules of Marketing & PR (David Meerman Scott 2007) </li></ul><ul><li>The Corporate Blogging Book ( Debbie Weil 2006) </li></ul><ul><li>Tribes (Seth Godin 2008) </li></ul><ul><li>Blog / Social Media Tools </li></ul><ul><li>www.blogpulse.com/trend (search/compare your brand) </li></ul><ul><li>www.technorati.com (blog search engine) </li></ul><ul><li>http://news.google.com (get email alerts for your name or brand) </li></ul><ul><li>www.twitter.com (the new micro-blogging) </li></ul><ul><li> </li></ul>
Thank you! Please visit me online www.debbieweil.com Subscribe to my blog at www.debbieweil.com/blog
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