Mobile Marketing 2011
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Mobile Marketing 2011

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This is the concise presentation about Mobile Marketing. I made it for Social Media & Mobile Marketing Summit 2011 :)

This is the concise presentation about Mobile Marketing. I made it for Social Media & Mobile Marketing Summit 2011 :)

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Mobile Marketing 2011 Presentation Transcript

  • 1. Mobile Marketing 2011 @worawisutWednesday, January 19, 2011
  • 2. EMAIL : WORAWISUT@ME.COM TWITTER : @WORAWISUT FACEBOOK : FACEBOOK.COM/MKTHUBWednesday, January 19, 2011
  • 3. Outline • Overview • Mobile Marketing • Market • Mobile Marketing Weapons • Mobile Advertising • SMS/MMS • Location-based • Social Scanning • Branded Apps • Mobile Search MarketingWednesday, January 19, 2011
  • 4. Mobile Marketing OverviewWednesday, January 19, 2011
  • 5. Mobile Marketing is... • Personal form of Web Marketing • Targeted form of Web Marketing • Immediate form of Web Marketing • Actionable than other form of Web Marketing • Direct Marketing ChannelWednesday, January 19, 2011
  • 6. Is Mobile Marketing right for you?Wednesday, January 19, 2011
  • 7. Who is Mobile Marketing Wrong for? • Companies without the resources. • Companies without an objective. • Companies without the technical resources to handle the response. • Companies without the human resources and inventory to handle the responseWednesday, January 19, 2011
  • 8. Challenges in Mobile Marketing • Mobile Network Technologies • The Evolution of Mobile Devices , Handsets and the Operating Systems • The Mobile Web BrowsersWednesday, January 19, 2011
  • 9. Market OverviewWednesday, January 19, 2011
  • 10. 3 Key Drivers 1. Smart Phone Booming 2. Apps & Mobile Internet 3. Social Networking “~600,000 BlackBerry 12M Mobile Internet Users in Thailand 7,000,000 Facebook users in subscribers in Thailand” Thailand... 300,000 iPhone Apps. “~ 600,000 iPhone owners in 100,000 Android Apps. 500,000 Twitter users in Thailand... Thailand” 5,000,000M Apps downloaded “~3M Symbian Phones in Thailand”Wednesday, January 19, 2011
  • 11. Mobile Marketing ToolsWednesday, January 19, 2011
  • 12. Mobile Advertising • Mobile Banners and Display • Mobile Pay Per Click • Contextual Mobile Ads • Idle Screen AdvertisingWednesday, January 19, 2011
  • 13. MOBILE BANNER DISPLAY • >48,000 users to the mobile site • >36,000 video views “Armani • >2,600 store locator look ups • Average CTR: 1.22% Exchange”Wednesday, January 19, 2011
  • 14. MOBILE CONTEXTUAL ADS Google AdsWord [Content Networks]Wednesday, January 19, 2011
  • 15. MOBILE SEARCH ADVERTISING Google AdsWordWednesday, January 19, 2011
  • 16. “APPVERTISING” : APP IS A NEW MEDIA CHANNELWednesday, January 19, 2011
  • 17. SMS OPT-INWednesday, January 19, 2011
  • 18. “Checking in & Walking in” “Scanning” Walking in to > 250,000 stores in USA Collect “kickbucks” by Scanning products Redeem your kickbucks for rewards! LOCATION-BASED “ShopKick”Wednesday, January 19, 2011
  • 19. FOURSQUARE.COM • Get some special privilege when checking-in at specific “nokiadtac” venue. • Partnership : After You , Sweet Hound , iBerry DTAC NOKIA FOURSQUAREWednesday, January 19, 2011
  • 20. “StickyBits” The more you scan , the more you score... SOCIAL SCANNING Products Barcode , QR Code Scanner linked with eBay , Amazon , Google database.Wednesday, January 19, 2011
  • 21. How popular of each “Big” branded app? • Admob survey results : 70% downloaded a branded app BRANDED APPS • Prolonged & Repeat Brand Engagement • High Word of Mouth Value • Not Perceived as AdvertisingWednesday, January 19, 2011
  • 22. 4,000,000 DOWNLOADS SINCE ITS LAUNCHEDWednesday, January 19, 2011
  • 23. NokAir dtac Little Captain (Thai Airways) THAI BRANDED APPSWednesday, January 19, 2011
  • 24. Questions & AnswersWednesday, January 19, 2011