Social Networking Hub
“An Open platform for million niche
communities”
by Worawisut Pinyoyang
Blog : http://www.worawisut.net
Profile : http://www.linkedin.com/in/worawisut
Twitter : http://twitter.com/worawisut

Global Top 5 Social Networking
MySpace : 110M
Facebook : 97.8M
Hi5 : 70M
Orkut : 59M
Xanga : 40M
total ~ 377M

Social Networking Growth
60% of Facebook.com active users
are outside US (38M users)
45% of MySpace.com active users
are outside US (49.5M users)
Hi5.com has 70M registered users
in more than 200 countries
Asia is the most attractive market
Source : Comscore Media / USA Today

Social Networking in Asia

China : QZone.QQ.com
>100M active users
Building to support
QQ users (741.7M
registered users)

Japan : mixi.com
• 14M registered users
• 1M Communities
• 2M Pageview / day

Korea : cyworld.com
• 25% of Korea
population
• 90% of Korean teen
• Operates in the
– USA, China,
– Japan, Taiwan,
– Vietnam and Korea

Philippines : friendster.com
• 58M global registered
users
• In Asia, Friendster is
bigger than MySpace &
Facebook combined.
• 10.7M are Philippines
users
– 15 times bigger than
MySpace
– 18 times bigger than
Facebook

Vietnam : Yobanbe.zing.vn
The largest Social
Networking in
Vietnam
129,8400 active
users
20M internet
Population

How about Thai Market?

Market Size in Thailand
Internet Users in 2008
~15.4M (15% growth)
Age:18-24= 4.2M (27.22%)*
Age:25-35= 4.48M (29.10%)*
*estimated from Truehits stats

Total Social Networking Users
Estimate users in 2008 ~ 2M users
(13% of Internet Users)

Champion : Hi5.com
Registered users =
1.5M in Thailand
(75% Mkt Share)

Hi5.com Stats
• Age 18-24 [760,000]
– Female = 390,000
– Male = 370,000
• Age 25-34 [410,000]
– Female = 180,000
– Male = 230,000

Windows of Opportunity
840,000 from 4,200,000
720,000 from
4,480,000
* based on 2,000,000 Social networking users

F F F Hi5.com
100%
Age 18-24 90%
– 80,000 users 80%
(9.5%) 70%
60%
Age 25-34 50%
40%
– 310,000 users
30%
(43%)
20%
10%
0%
Age 18-24 Age 25-24
Hi5.com non Hi5.com

F 18-34
F Social Networking
25% F F F Hi5.com

F 18-34 F F
18% F Social Networking

82% F

F F Social Networking

Hi5 F F F
• Hi5 F F F F F F F
• F “ F ” F
• F F F F F
• F F F F
• F F F

Longtail Communities
Hi5.com
F F
F F
MySpace.com F a space
F

Target Segment
Longtail
Offline Online
Communities Communities
F F Black Toyota VIOS Club
F Pangya Community

Example?
F 1
a space F
300 150
F F iPhone
>10,000 F F
800

Positioning
Platform F Social
Networking F F
‘Longtail’ Social Network F F F F
Platform
Communication Tools (SMS,MSN) F

> 1000 “Longtail”
communities in Thailand

“Longtail” Social Network ?

Social Network for Fat People :
FatSecret.com
A new place for
people interested in
diets
With journals, food
and exercise diaries,
tips, recipes and
plenty of advice from
the community

Social Network for Firefighter :
FireFighterNation.com
Connecting every
firefighter &
emergency medical
service (EMS)
17,467 active
members

Social Network for Jackson State
University Alumni
A Social Networking
for Jackson State
University Alumni
1,649 active
members

Media Social Network: iMeem.com
• 16M registered users
• 25M Visitors / month
• 65,000 new register
users everyday

Music Social Network : iLike.com
• 25M registered users
• ~390,000 daily
active users by
Facebook members.

Radiohead Social Network :
Waste-central.com
• Fans & friends can
share photos, view
tour dates, and
watch videos
• 9,564 active
members

Product Concepts

Longtail
social network
Platform
Create Longtail social networking within
a single Open Platform

Communication
SMS
Activity updates instantly broadcast to their friends…
MSN Robot
All friend comments will be delivered to your MSN

Community Platform
Link all people in Social
together with
communication tools
(SMS,MSN)
Communication Personal
Contents
Profile
providing tools for
user-generated User Identity
contents (Blogging) Interests Experiences
Lifestreaming

‘Longtail’ Social Network
Corporate employee Sansiri Condo Exteen Bloggers
Land & House
Underground Music Fan Chulalongkorn
Village
Personal
Contents Communication
Profile
Open Platform

Single guy + 28 years old
In Bangkok
…
He may interested in
‘FHM Magazine’
Personal Profile

We can sell
‘Boyd Kosiyabong’ songs
to this guy
He loves reading about business,
He may interested in
‘Business Week’ magazine

activities feeds
Keep your online activities in a single place
(Hi5.com , Facebook.com , Flickr.com etc)

activities
feeds