Engagement &Creative Digital Campaign                      Worawisut Pinyoyang                       Twitter : @worawisut ...
Columnist     “Marketing Hub” –      Krungthep Turakij     “Social Media Club” –      Positioning Magazine     “IT Tren...
[…Outline…]• Customer Engagement Strategy  – CASE #1: Coca-Cola vs. Pepsi  – CASE #2: AXE vs. Old Spice• Creative Marketin...
Customer Engagement StrategyListen       Join       Follow upแอบฟัง       เสือก       ติดตาม
Listen - ลูกค้านินทาWhat insights can you get and  act upon?• Your customers are telling  you everything they want  from y...
Social media monitoring tools7
The methodology of “Join”                                  Be    มีสาระบ้าง                                 Useful บางเวลา...
Follow Up“อยากรู้ อยากเห็น” “ขยัน ขยัน ขยัน” “ตอบ ตอบ ตอบ”         9
The easiest way to measure “Engagement”  Quality of Feedbacks per post  Number of Comments posted  Number of Shares “ta...
5 most engaging status updates•   Photos•   Videos•   Links•   Questions•   Interactive Apps    – Polls, Quizzes          ...
10 อันดับเพจที่มี Engagement สูงสุดในไทย                   12
มุขเสี่ยวๆขาๆ สร้าง Engagement                    13
มุขอาแฟนๆแบบขาๆ14
คาคม ข้อคิดเตือนใจ        15
รูปโดนๆ เน้นการแชร์ต่อ                         16
ถามง่ายๆ ด้วย Questions เพิ่ม % ของการมีส่วนร่วม                       17
Content is Kingคอนเทนต์ด+กระแส+โดน         ี18
แฟนเพจ = คนมีเสน่ห์ตลก มีมุขเสี่ยวๆมีสาระบ้าง มีสมองคิดอะไรคมๆได้รู้เรื่องดวง ทานายชะตาแอบโรแมนติคบ้าง ดราม่าบ้างนิดๆเกาะก...
CASE Study #1COCA COLA VS. PEPSI                  20
Coca-ColaFan : 37,002,657                   21
PepsiFan : 6,988,880                  22
1.FansCoca-Cola has more fans than Pepsi [35.45M vs. 6M]                       23
2.Engagement Pepsi has an average engagement rate of 0.06% vs. Coca-Cola’s 0.04% Pepsi has a total of 180,050 interactio...
Case #1 Take awayใช้รูป แปลกๆ สวยๆ เน้นการแชร์               25
CASE Study #2AXE VS. OLD SPICES                     26
AXEFan : 2,359,061                  27
Old SpiceFan : 1,816,784                  28
1.Fan  29
2. Content StrategyLanding Tab = VDO & Apps                          Landing Tab = WallWall display Everyone posts.       ...
3. Post Frequency and VarietyPost Frequency Old Spice made 20 posts AXE made 3 times with 54 posts, often  posting twice...
4. Engagement RateBy posting less frequently, and drawing more attention to their posts,Old Spice are able to leverage a g...
5. Response Rate AXE’s two community managers, Dan and  Laura, sign off each post personally and  even appear in various ...
CASE Study #3DTAC “WORK PLAY LOVE”                83
dtac one DIY          dtac one DIY          The most successful Facebook campaign          in Thailand. It allowed you to ...
Campaign Brief• Promote & Utilize WorkPlayLove Concept via the  online media channelCampaign Objectives   To gain awarene...
Target Audience  • Main Target : First Jobber  • 20-34 Year/ BKK-Urban / Upper-Middle Income  • Secondary Target : Online ...
Campaign Flow                                                          FB Advert : WorkPlayLove                           ...
Twitter #WorkPlayLove performance                                                         Period : Apr 28 – May 27, 2011  ...
FB Advert Performance                                     Ad Name                     Impressions          Clicks         ...
WorkPlayLove Quote Contest                             Period : May 15 – June 10, 2011                             Total U...
WorkPlayLove Submit QuotesWork : 605 quotes   Play : 341 quotes   Love : 720 quotes                                  91
dtac feel good fanpage                          12000                          10000                                      ...
Campaign Summary        Online Touch Points               User Engagement              Impression        Clicks to Website...
Learning, recommendation and conclusionTwitter influencers : ExcellentGood : many middle sizes influencers instead of few ...
Twitter + Microsite + Facebook    Contest + Facebook AdsCreate Linkage from #workplaylove           to product…
Happy AvatarOnline #4 CASE Study #4Performance Report  HAPPY FAN PAGEPeriod : 16 Jun – 31Dec, 2011Presentation Date : Dec1...
Statistics Summary: Total Fan                     Period: 16 June – 31Dec, 2011.120,000100,000                            ...
Happy Fan Page Activities                                               คนที่ allow apps: 836                             ...
JULY: Monthly Statistics: Daily New Likes     Launch: Facebook ads                  มีการเล่นกิจกรรมเพื่อโปรโมท Fanpage ใน...
June: แอพดูดวิญญาณPeriod: 29 June – 31 Aug, 2011. Play Application : 96,513 Users Photo Publish : 154,583 photos Click lik...
Sep: Happy วาดให้                                        (Period: 5 – 30 Sep, 2011)App นี้จะเปิดให้ users เข้ามากด Request...
Oct: Happy Show Time                                           (Period: 5 Oct- 4Nov, 2011)                                ...
Dec : Happy DIY Card                               (Period 16 Dec 2011 – 31 Jan 2012)User สามารถอัพโหลดรูปภาพตัวเองแล้วแต่...
Empowered Facebookfor customer engagement & loyalty
Facebook for LIVE        106
Just a video post in another siteOnly engagement with users is the “Play” button                       107
Engage current viewers and      indirectly convince their friends      or followers to attend the show             by “Liv...
Facebook Live Stream                   A viewer can interact with his                   Facebook friend and other         ...
Twitter Live WidgetA viewer can interact with other viewersand bring more followers to the show byauto-embedded URL      110
Summary of Facebook for LIVE   friends                     watch                                       watch              ...
Facebook for SHOP
Facebook Photo Album is widely used as shopping catalog                  Nothing is wrong, but there is a better way      ...
Products from an e-commerce site can bepulled to display on Facebook usingmany storefront apps      114
Social plug-in enable more  675     Baht   reaches to othersAdd to Cart                 115
Offer a deal or promotional                                  coupon to retrieve personal                                  ...
Summary of Facebook for SHOP  We can increase;   awareness by Social plug-ins or Storefront apps   conversion by Deals o...
Facebook for SUPPORT
It’s good to have comments on your Facebook Wallbut NOT for handling massive / aggressive questions                       ...
Types of support      Self Services                Enquiries             Live Supports •   FAQ / Knowledge Base    • Detai...
Transform your support modelStep I – Monitor closely & Act correctlyStep II – Have a right place for themStep III – Satisf...
Step I – Monitor closely & Act correctly                                                                       Sales Suppo...
Step II – Have a right place for them                       Instead of seeing irrelevant                       posts on Fa...
Step III – Satisfy them by your great staffReal-time interact directly to customer support staff via    Live Support Widge...
facebook for RECRUIT
Career websites have been seeking candidates                    on Social NetworksAs a company, you can do both posting a ...
Job listing apps & facebook ads can utilize power of social network to persuade the most qualified candidates127
Social CapabilityLike & Send – for public & private sharingRecommend – auto suggest your friends if they would be matched ...
Accessibility                Submission – candidates can                submit an application directly                Prof...
Direct Targetfacebook ads – directly reach the most qualified candidatesTarget ads using profile data, such as:Educational...
แนะนาหนังสือ     131
Managing DirectorDigiBox Co.,LTD (Digital Consulting & PR)Digital Strategy AdvisorDeemoc Co.,LTD (Digital Agency)http://ww...
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2012 Engagement & Creative Digital Campaign

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Transcript of "2012 Engagement & Creative Digital Campaign "

  1. 1. Engagement &Creative Digital Campaign Worawisut Pinyoyang Twitter : @worawisut Facebook : facebook.com/MktHub
  2. 2. Columnist  “Marketing Hub” – Krungthep Turakij  “Social Media Club” – Positioning Magazine  “IT Trends” – GM Biz Magazine TV Program  DigiLife TV (Nation Channel)2
  3. 3. […Outline…]• Customer Engagement Strategy – CASE #1: Coca-Cola vs. Pepsi – CASE #2: AXE vs. Old Spice• Creative Marketing Campaign – CASE #3: dtac #workplaylove – CASE #4: Happy Fan Page• Empowered Facebook 4
  4. 4. Customer Engagement StrategyListen Join Follow upแอบฟัง เสือก ติดตาม
  5. 5. Listen - ลูกค้านินทาWhat insights can you get and act upon?• Your customers are telling you everything they want from you• Tools exist to monitor everything and draw rich, unique and powerful insights• You can make it easier, make it worthwhile for customers to talk to you. 6
  6. 6. Social media monitoring tools7
  7. 7. The methodology of “Join” Be มีสาระบ้าง Useful บางเวลา Provide a benefit Be Beตลก Entertaining Interactive Make them laugh or smile Create a reason to talk ชอบยุ่งเรื่องชาวบ้าน
  8. 8. Follow Up“อยากรู้ อยากเห็น” “ขยัน ขยัน ขยัน” “ตอบ ตอบ ตอบ” 9
  9. 9. The easiest way to measure “Engagement”  Quality of Feedbacks per post  Number of Comments posted  Number of Shares “talking about this” 10
  10. 10. 5 most engaging status updates• Photos• Videos• Links• Questions• Interactive Apps – Polls, Quizzes 11
  11. 11. 10 อันดับเพจที่มี Engagement สูงสุดในไทย 12
  12. 12. มุขเสี่ยวๆขาๆ สร้าง Engagement 13
  13. 13. มุขอาแฟนๆแบบขาๆ14
  14. 14. คาคม ข้อคิดเตือนใจ 15
  15. 15. รูปโดนๆ เน้นการแชร์ต่อ 16
  16. 16. ถามง่ายๆ ด้วย Questions เพิ่ม % ของการมีส่วนร่วม 17
  17. 17. Content is Kingคอนเทนต์ด+กระแส+โดน ี18
  18. 18. แฟนเพจ = คนมีเสน่ห์ตลก มีมุขเสี่ยวๆมีสาระบ้าง มีสมองคิดอะไรคมๆได้รู้เรื่องดวง ทานายชะตาแอบโรแมนติคบ้าง ดราม่าบ้างนิดๆเกาะกระแส อินเทรนด์ข่าว ดูละครฮิตๆ 19
  19. 19. CASE Study #1COCA COLA VS. PEPSI 20
  20. 20. Coca-ColaFan : 37,002,657 21
  21. 21. PepsiFan : 6,988,880 22
  22. 22. 1.FansCoca-Cola has more fans than Pepsi [35.45M vs. 6M] 23
  23. 23. 2.Engagement Pepsi has an average engagement rate of 0.06% vs. Coca-Cola’s 0.04% Pepsi has a total of 180,050 interactions (posts and comments) to Coca-Cola’s 117,964 Pepsi used a lot of pictures to engage with its audience during October, rather than just links and text, thereby helping to generate a lot of interactions with the page. 24
  24. 24. Case #1 Take awayใช้รูป แปลกๆ สวยๆ เน้นการแชร์ 25
  25. 25. CASE Study #2AXE VS. OLD SPICES 26
  26. 26. AXEFan : 2,359,061 27
  27. 27. Old SpiceFan : 1,816,784 28
  28. 28. 1.Fan 29
  29. 29. 2. Content StrategyLanding Tab = VDO & Apps Landing Tab = WallWall display Everyone posts. Wall display own posts. Old Spice has more focus on their own posts 30
  30. 30. 3. Post Frequency and VarietyPost Frequency Old Spice made 20 posts AXE made 3 times with 54 posts, often posting twice daily.Contents Breakdown Old Spice made 16 text updates, 2 links and 2 videos AXE has a much broader approach with 42 photo updates (including albums), followed by 7 videos, 3 links, 1 poll and just 1 text update. 31
  31. 31. 4. Engagement RateBy posting less frequently, and drawing more attention to their posts,Old Spice are able to leverage a greater rate of engagement from alower amount of posts. 32
  32. 32. 5. Response Rate AXE’s two community managers, Dan and Laura, sign off each post personally and even appear in various photos and videos. This gives fans an opportunity for a dialogue with real people Old Spice posts remain in the tone of voice of the Old Spice Guy and are rarely followed up. Axe ให้ความรู้สึกว่าแฟนๆคุยอยู่กับมนุษย์ ส่วน Old Spice ให้ความรู้สึกว่าคุยกับตัวละครในโฆษณา 33
  33. 33. CASE Study #3DTAC “WORK PLAY LOVE” 83
  34. 34. dtac one DIY dtac one DIY The most successful Facebook campaign in Thailand. It allowed you to decorate yourself in Cartoon style. Monthly Active Users > 2M World Ranking : 2nd Facebook app. Popular Countries : Thailand , Malaysia & Hong Kong Result : Increased No. of Fans from 70,000 to 200,000 within a month. 84
  35. 35. Campaign Brief• Promote & Utilize WorkPlayLove Concept via the online media channelCampaign Objectives To gain awareness of the WORK PLAY LOVE campaign among target audience (20-34 / BKK-UB/Upper-Middle) To increase the number of dtac’s online channel’s fan-page 85
  36. 36. Target Audience • Main Target : First Jobber • 20-34 Year/ BKK-Urban / Upper-Middle Income • Secondary Target : Online PeopleSource: Nielsen media research: IMS 2011-1First Jobber: Sample 907 Est. Population: 4,073,000 86
  37. 37. Campaign Flow FB Advert : WorkPlayLove WorkPlayLove theme in Other Media #WorkPlayLove FB Quote Contest Official Website: With promotion detailShare on FB 87
  38. 38. Twitter #WorkPlayLove performance Period : Apr 28 – May 27, 2011 Total Influencers : 10 #WorkPlayLove Total Tweeples engage: 19,965 Total Tweet : 133,008 Average daily tweet : 4,156 Total Impression : 48,202,040#1 in Thailand Trending: 19 days#2 in Thailand Trending: 11 days(No1 Top Rank Hash Tag in Thailand Over a Month ) 88
  39. 39. FB Advert Performance Ad Name Impressions Clicks CTR % อาการติดfacebookเป็นไง? 1,479,650 633 0.043% กลเม็ดflirtชายในฝัน 1,472,162 534 0.036% ตื้อเท่านั้นที่ครองโลก!! 1,610,226 545 0.034% Period : May 13 – 31, 2011 รู้ตัวเป็นคนติดแชต อ่าน! 1,690,574 542 0.032% Buy Clicks : 4,478 อยากรู้มั้ยนายคุณชอบอะไร 1,781,627 503 0.028% Delivered Clicks : 5,176 เคล็ดลับพิชิตใจสาวสวย 1,781,944 481 0.027% Delivered Impressions 17,623,324 Click Through Rate : 0.029% เคล็ดลับให้เจ้านายรัก 1,922,433 511 0.027% อะไรสาคัญสุดในชีวิตคุณ! 1,882,357 488 0.026% ขอเสียงคนใช้ชีวิตคุ้มๆที 1,990,101 472 0.024% หนุ่มสาวชอบสังคมห้ามพลาด! 2,012,250 467 0.023% Total : 17,623,324 5,176 0.029% Highest CTR Lowest CTR 89
  40. 40. WorkPlayLove Quote Contest Period : May 15 – June 10, 2011 Total Users : 5,238 Average Daily Users : 222 Total Quote Submit : 1,666 Quote Image created : 233 Quote Image share/like: 2,248 Total Share (post+like) 3,914 Click to Website : 423 Estimated impressions* : 254,410 *50% of active users login daily. Average user has 130 friends https://www.facebook.com/press/info.php?statistics 90
  41. 41. WorkPlayLove Submit QuotesWork : 605 quotes Play : 341 quotes Love : 720 quotes 91
  42. 42. dtac feel good fanpage 12000 10000 Campaign Period 8000 6000 4000 More than Double Increasing rate ! 2000 0 5/1/11 5/3/11 5/5/11 5/7/11 5/9/11 5/11/11 5/13/11 5/15/11 5/17/11 5/19/11 5/21/11 5/23/11 5/25/11 5/27/11 5/29/11 5/31/11 6/2/11 6/4/11 6/6/11 6/8/11 6/10/11 6/12/11 6/14/11 6/16/11 6/18/11 6/20/11 6/22/11 6/24/11 6/26/11 6/28/11 6/30/11 dtac feel goood fan increase : May 15 – June 10 : 2,590 fan Average daily fan increase before campaign : 43 fan Average daily fan increase in campaign period : 100 fan • Fan still post quote and share image until now! • Fan growth rate has been higher since campaign start! 92
  43. 43. Campaign Summary Online Touch Points User Engagement Impression Clicks to Website Tweet #workplaylove 19,965 48,202,040 - workplaylove Contest 5,238 254,410 423 FB advert 5,117* 17,623,324 5,176 Total 30,320 66,079,774 5,622  Cost per user engagement : 11.5 Baht : Very Excellent (Compared to 25-30 baht CPE of Innity network)  Cost per impression : 0.005 Baht : Very Excellent (Compared to average campaign at 0.02 baht)  Cost per clicks (FB advert only) : 14.34 Baht : Good (Compared to average campaign at 20 baht) 93
  44. 44. Learning, recommendation and conclusionTwitter influencers : ExcellentGood : many middle sizes influencers instead of few big influencers create excellent result : natural quote without obvious commercial message makes people spread the words moreTo Improve : stronger linkage between #workplaylove and the package ONE D.I.Y. for example, we may use “WorkPlayLove” as the name of packageQuote Contest : Excellent (compared with investment)Good : this campaign gains a lot of user engagement and sharing without paid media supportTo Improve : enable users to share, comment and click like quote that were not created to be images will increase more buzz• Overall campaign is successful in terms of cost effectiveness on awareness of key message “WorkPlayLove” and on user engagement.• The activities were buzz naturally without paid media to drive campaign. 94
  45. 45. Twitter + Microsite + Facebook Contest + Facebook AdsCreate Linkage from #workplaylove to product…
  46. 46. Happy AvatarOnline #4 CASE Study #4Performance Report HAPPY FAN PAGEPeriod : 16 Jun – 31Dec, 2011Presentation Date : Dec12, 2011 96
  47. 47. Statistics Summary: Total Fan Period: 16 June – 31Dec, 2011.120,000100,000 101,157 97,385 92,991 80,000 74,488 60,000 49,966 40,000 30,375 20,000 5,962 Start at = 2,527 0 June July Aug Sep Oct Nov Dec *Updated 02 Dec 2011 97
  48. 48. Happy Fan Page Activities คนที่ allow apps: 836 คนที่ตอบคาถาม: 367 ตอบคาถามเกี่ยวกับ TVC Show Time App เล่นแค่ 3 weeks แล้ว Promote new TVC แจกเสื้อ หยุดเพราะเหตุการณ์น้าท่วมและนากลับมา เล่นอีกครั้งวันที่ 2-15 Dec App ดูดวิญญาณ June July Aug Sep Oct Nov DecPlay Application : 96,513 UsersPhoto Publish : 154,583 photosClick like on App: 8,273 Users Happy DIY card 16Dec-31Jan Happy วาดให้ PR: Social Festival allow apps: 14,440 accounts Total pic: 4,800 98
  49. 49. JULY: Monthly Statistics: Daily New Likes Launch: Facebook ads มีการเล่นกิจกรรมเพื่อโปรโมท Fanpage ในรายการ Saranair, Acts, Bang and ทาให้ตัวเลขการกด Like เพิ่มขึ้นจากวันละ 1,800 Play Channel ในช่วง July11 – Mid Oct, 2011. ประมาณ 200 เป็น 600 1,600 1,400 1,200 1,000 800 600 End July = 30,375 400 Start July = 5,962 200 0 *Updated Dec1, 2011 99
  50. 50. June: แอพดูดวิญญาณPeriod: 29 June – 31 Aug, 2011. Play Application : 96,513 Users Photo Publish : 154,583 photos Click like on App: 8,273 Users 100
  51. 51. Sep: Happy วาดให้ (Period: 5 – 30 Sep, 2011)App นี้จะเปิดให้ users เข้ามากด Request แล้วเลือกว่าต้องการให้ใครวาดรูปให้ โดยระบบจะดึงรูป Profile ของ user มาเพื่อวาดให้เหมือนรูปนั้นๆ จากนั้นก็จะ Tag รูปไปที่หน้าของเจ้าของรูปนั้นๆ ซึ่งจะมีรวบรวมไว้ใน Gallery ด้วย 102
  52. 52. Oct: Happy Show Time (Period: 5 Oct- 4Nov, 2011) Clip 1: แอ๊บแบ๊ว ส่งภาพ: 119 ภาพ Total Share: 2,508 ครั้ง Clip2: เที่ยวเมืองนอก ส่งภาพ: 2 ภาพ Total Share: 77 ครั้งApp นี้เป็นการให้ users เข้ามาร่วมสนุก โพสรูปภาพ หรือ คลิปวิดิโอที่ตรงกับโจทย์ที่เป็น Tips สุด Cool โดยจะมี 5 โจทย์ เปลี่ยนไปทุกสัปดาห์ แล้วถ้าภาพไหน Clip 3: แอ๊บแบ๊ว (4 days)ถูก share มากที่สุดจะได้รับโทรศัพท์มือถือ Nokia ฟรี จานวนทั้งสิ้น 30 เครื่อง ส่งภาพ: 48 ภาพ Total Share: 525 ครั้ง จานวนคนที่ Allow App: 1486 คน 103
  53. 53. Dec : Happy DIY Card (Period 16 Dec 2011 – 31 Jan 2012)User สามารถอัพโหลดรูปภาพตัวเองแล้วแต่งภาพในเป็นสไตล์ต่างๆได้ รวมทั้งสามารถตกแต่ง และเขียนคาอวยพรเองได้เพื่อส่งไปให้เพื่อนๆ 104
  54. 54. Empowered Facebookfor customer engagement & loyalty
  55. 55. Facebook for LIVE 106
  56. 56. Just a video post in another siteOnly engagement with users is the “Play” button 107
  57. 57. Engage current viewers and indirectly convince their friends or followers to attend the show by “Live” comment via Facebook & Twitter108
  58. 58. Facebook Live Stream A viewer can interact with his Facebook friend and other viewers 109
  59. 59. Twitter Live WidgetA viewer can interact with other viewersand bring more followers to the show byauto-embedded URL 110
  60. 60. Summary of Facebook for LIVE friends watch watch current viewers Live Channel followers 111
  61. 61. Facebook for SHOP
  62. 62. Facebook Photo Album is widely used as shopping catalog Nothing is wrong, but there is a better way 113
  63. 63. Products from an e-commerce site can bepulled to display on Facebook usingmany storefront apps 114
  64. 64. Social plug-in enable more 675 Baht reaches to othersAdd to Cart 115
  65. 65. Offer a deal or promotional coupon to retrieve personal information from target audience and engage them… With user’ choices of Mobile phone number Email address Facebook message boxand follow up with promotional updates via correct channel 116
  66. 66. Summary of Facebook for SHOP We can increase;  awareness by Social plug-ins or Storefront apps  conversion by Deals or Promotional coupons  loyalty by communication via SMS, Facebook messages, or e-newsletters 117
  67. 67. Facebook for SUPPORT
  68. 68. It’s good to have comments on your Facebook Wallbut NOT for handling massive / aggressive questions 119
  69. 69. Types of support Self Services Enquiries Live Supports • FAQ / Knowledge Base • Detailed information / • Urgent request / Real- • User Community correspondence time response • Lowest cost of staff • Feedback, request, or • Require dedicated staff • Most wanted by brands report a problem • Most wanted by customersAs brands communicate to clients via Facebook,so those clients prefer to do the same way. 120
  70. 70. Transform your support modelStep I – Monitor closely & Act correctlyStep II – Have a right place for themStep III – Satisfy them by your great staff 121
  71. 71. Step I – Monitor closely & Act correctly Sales Support1. Use a tool to monitor yourFacebook wall & comment 2. Escalate to relevant group Tech Support Helpdesk System 3. Agent replies on behalf of Facebook page 122
  72. 72. Step II – Have a right place for them Instead of seeing irrelevant posts on Facebook Wall, clients can: • Search on FAQs/KB • Ask a question • Report a problem • Share an idea • Vote to increase priorities • Help each others to answer questions 123
  73. 73. Step III – Satisfy them by your great staffReal-time interact directly to customer support staff via Live Support Widget facebook chat Instant messaging Email (if agent is offline) 124
  74. 74. facebook for RECRUIT
  75. 75. Career websites have been seeking candidates on Social NetworksAs a company, you can do both posting a job andincreasing your brand awareness simultaneously 126
  76. 76. Job listing apps & facebook ads can utilize power of social network to persuade the most qualified candidates127
  77. 77. Social CapabilityLike & Send – for public & private sharingRecommend – auto suggest your friends if they would be matched 128
  78. 78. Accessibility Submission – candidates can submit an application directly Profile – integration with professional social network site to retrieve profile information 129
  79. 79. Direct Targetfacebook ads – directly reach the most qualified candidatesTarget ads using profile data, such as:Educational background, Work experience, Interests and skills, Location,Experience level 130
  80. 80. แนะนาหนังสือ 131
  81. 81. Managing DirectorDigiBox Co.,LTD (Digital Consulting & PR)Digital Strategy AdvisorDeemoc Co.,LTD (Digital Agency)http://www.deemoc.comEmail : worawisut@me.comTwitter : @worawisutFacebook : facebook.com/MktHubPhone : 085-1218508 132

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