Your SlideShare is downloading. ×
Apple Inc. Analysis for Strategy Class
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Apple Inc. Analysis for Strategy Class

1,024
views

Published on

Apple Inc. strategy analysis for 3rd year Strategy Class at the University of Glasgow.

Apple Inc. strategy analysis for 3rd year Strategy Class at the University of Glasgow.


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,024
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
60
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Apple Inc. Analysis Strategy Group 2
  • 2. TABLE OF CONTENTS • Company overview • Hardware • Software • Supply Chain • Summary • Q&A
  • 3. COMPANY OVERVIEW $532.18b
  • 4. SHARE PRICE 700 525 350 175 0 1981 1990 2012 2000
  • 5. HARDWARE
  • 6. iPhone Pros: • Revolutionised • 250m • The the mobile phone iPhones sold since inception highest user engagement amongst all smartphone brands
  • 7. iPhone Smartphone Market Share Vendor 2011 Q2 2012 Q2 Change Samsung Apple Nokia HTC ZTE Others Total 17% 18.8% 15.4% 10.7% 1.8% 36.2% 100% 32.6% 16.9% 6.6% 5.7% 5.2% 32.9% 100% 15.6% -1.9% -8.8% -5% 3.4% -3.3%
  • 8. iPhone Solutions: • Invest more into R&D • Integrate latest technology such as NFC, Wireless Charging
  • 9. iPad Pros: • Created the tablet market • Content consumption platform • Over ! ! ! 100m units sold
  • 10. iPad Cons: • Strong competition from Microsoft Surface, Samsung Galaxy Tab & Google Nexus • Blackberry Playbook for enterprise • iPad Mini - small profit margins and might cannibalise iPad 4 sales • iPad ! 4 launch was rushed
  • 11. iPad Suggestions: • Improve iPad Mini specs • Cut down the production cost for iPad Mini • Introduce more enterprise-level features (e.g. better videoconferencing)
  • 12. iPod Problem: Too many models & the market is shrinking Solution: Streamline the diverse iPod portfolio
  • 13. SOFTWARE
  • 14. iOS Pros: • Apple mobile OS released in 2007 • Integrations Facebook with Twitter & • Passbook App • Improved Siri with restaurant info
  • 15. iOS Cons: • Problem • Apple • No ! ! with WIFI connectivity Maps disaster radical updates
  • 16. iOS Solutions: • Hire top mapping experts to work on the Maps App • Use crowd-sourcing to improve the map data ! !
  • 17. MAC OS X Pros: • 3m downloads in 4 days • Penetrated 10% users in 1 • Integration with Twitter, month Facebook • Positive reviews
  • 18. MAC OS X Cons: • Slower speeds • Problems • Mac downloading the OS OS X now is vulnerable to viruses !
  • 19. iTunes, iCloud... • Acts • 30 as a hub for media and apps billion apps sold as of Mar 2012 • iTunes 2012 generated $7.5b in sales in • Secure and safe - all data is encrypted • Competitors: Amazon & Google Play
  • 20. ACQUISITIONS • Apple acquired a number of companies including • FingerGesture • Siri • Anobit • AuthenTec
  • 21. SUPPLY CHAIN
  • 22. FOXCONN Pros: • Low production costs • Good quality production • Large scale production ability • Create ! ! a lot of jobs in China
  • 23. FOXCONN Cons: • 1000s of workers gone on strike over working conditions • Factory shut in Northern China after a mass brawl ! !
  • 24. ENVIRONMENTAL IMPACT
  • 25. APPLE STORES Strengths: • Key element of strategy • Hub for ecosystem • $4.23 ! ! ! ! billion for the final quarter of 2012
  • 26. APPLE STORES Weaknesses: • Apple stores in only 6% of the world • Competition from Microsoft, borrowed ideas: "Guru Bar” ! !
  • 27. SUPPLY CHAIN Solutions: • Continue expansion into BRIC (Brazil, Russia, India & China) • Review ! ! ! contracts with suppliers
  • 28. SUMMARY • Invest cash reserves into R&D • Continue • Continue • Keep to proactively target CSR issues expansion into BRIC countries the continuous collaboration across all devices
  • 29. “We need to innovate our way out of this.” -Steve Jobs
  • 30. QUESTIONS & ANSWERS