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Gamification season1

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  • 1. Gamification Starbucks Daisy
  • 2. What is Gamification? The process of game-thinking and game mechanics to engage users and solve problems. Gamification is applied Fun elements which used in game Gamification is influencing player motivation and behavior
  • 3. Game Mechanics 1. point most important element in gamification system 2. Levels levels indicate progress 3. Leaderboards The purpose of a leaderboard is to make simple comparisons 4. Badges to signaling status and to collecting 5. Onboarding Onboarding is the act of bringing a novice into your system 6. challenges/quests Challenges and quests give players direction for what to do within the world of the gamified experience. 7. Engagement loops how he leaves it and—perhaps even more importantly—what brings him back again.
  • 4. Gamification case: Starbucks Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world.
  • 5. Gamification case: Starbucks Game mechanics in starbucks : My Starbucks Rewards 1. Point In Starbucks, point=star Earn Stars on grocery store purchases. Collect star, your level is up.
  • 6. Gamification case: Starbucks Game mechanics in starbucks : My Starbucks Rewards 2. Level There are three level. As you collect Stars, you move up to bigger benefits.
  • 7. Gamification case: Starbucks Game mechanics in starbucks : My Starbucks Rewards 3. challenges/quests GET 3O STARS TO GO GOLD EARN 30 MORE STARS ANYTIME IN YOUR FIRST YEAR AS A GOLD-LEVEL MEMBER YOU ARE NOW GOLD FOR ANOTHER YEAR!
  • 8. Gamification case: Starbucks Game mechanics in starbucks : My Starbucks Rewards 4. Collecting Thare are various cards. you can collect cards.
  • 9. Reference BOOK 『Gamification by Design』 , O'Reilly Media , 2011 Website http://www.starbucks.com