Network marketing used to be an off-line way of promoting products via face to face contact, where folk inducted folks they knew on to their groups - take for instance Pampered Cook, everything was all very personal. Distributors invited folk into their own homes, and held cooking demonstrations, sold kitchen utensils, which was plenty of fun.
Network marketing Internet businesses have, on the face of it, taken away that private contact aspect. This is the most important reason why some network marketers are failing on the web. The brilliant thing is you can reach an audience of millions online, old-fashioned network marketing businesses were very limited, and new network marketers who don't understand this customized way of selling are failing. So many new network marketing experts have never dealt with folks in face to face situations, and subsequently they don't understand the concept of attraction marketing.
Old style Network Marketing vs online network marketing Today
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If you mindful of one of the longest established MLM businesses called Mary Kay, back when that
company started there wasn't any Internet, everything was conducted on a face to face basis.
Distributors would ask folk into their houses, hold makeup demonstrations, most likely have a few
glasses of wine making the whole process an especially social and private affair.
Network marketing Internet business appears to be a rather impersonal process, but this is where
most new network marketing experts are hanging out. Folk fail at Internet network marketing,
because they don't understand that old concept of personal service. It's fantastic that millions of
men and women can be reached via the Internet, where off-line network marketing was extremely
limited, but sadly few new Internet promoters understand the idea of old style belly to belly
marketing. They haven't ever been in a face-to-face sales situation and accordingly they don't
have any clue what the term "attraction marketing" means.
But it's so straightforward! It's the same principle you like me, you buy from me. That is how Mary
Kay, Spoiled Chef for example.
Have stayed in the business so long, together with the many other successful MLM businesses. I
know you've seen those pink Cadillacs driven by well off looking ladies ; they did not get those
Cadillacs by selling a couple of lipsticks!
So how does the concept of attraction network marketing work online?
Primarily you set out to help folks.
The Internet remains the information road and that is what most folks are looking out for
information. They're normally attempting to find information to solve a problem. Folks are
exceptionally well-educated these days thanks to the Internet, and they actually do not purchase
the first thing that comes along, they conduct exhaustive research first, and will even visit social
media sites like Facebook and YouTube, and ask questions on forums or read articles on the
subject.
The most effective marketers understand that they should be exactly where those potential
customers are. And you won't just be stuffing things in their face and pronouncing "buy this now".
You've got to carefully gain peoples trust, by proving that you know what you're talking about and
by posting informative articles on your website or on article marketing sites and answering
questions, that is how you get the leads which are highly qualified by this time that will bring you
sales. That is attraction marketing in brief.
If you're new to the entire Internet network marketing business concept, the best thing about the
Internet is there's dozens of places you can advertise, and after you get your first few sales you
need to reinvest your earnings into your business by paying for advertising, maybe on social
2. media sites like Facebook but don't rush off and do it now. Get a system in place and follow it. All
successful Internet network marketing experts have followed a proven system.
Where are you able to get some useful guidance about network marketing and getting leads?
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