Wooga: Internationality meets Agility @Zutaten 2013
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Wooga: Internationality meets Agility @Zutaten 2013

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  • 1. +
  • 2. Key facts in a nutshellfounded 2009 in Berlin by Jens (CEO) & Philipp (CTO)social games for Facebook & Mobile50 million MAU70%  of  users  are  Female280 people // 40 nations // based in Europe’s Tech Capital Berlin
  • 3. what do we do?
  • 4. games!
  • 5. 5  
  • 6. 6  
  • 7. games for everyone!
  • 8. core human desire
  • 9. 9  
  • 10. 10  
  • 11. 11  
  • 12. ...why casual games?
  • 13. No entry barriers! No installation necessary & Free to play
  • 14. Quick – „I only have a 10 min break“ 3 min to understand the game Appointment Gaming 3 min 4 hours Short core game loop 23 hours 70 hours
  • 15. Play anywhere, anytime!
  • 16. Social games are disrupting thetraditional games industry Social  games   Modern  consoles     (Playsta>on,  XBOX)   Home  computers   (C64  /  Amiga)   Early   consoles   (Atari)   1970   1980   1990   2000   2010   2020   Old  world   New  world   Audience   Core  /  Heavy   Everyone   Development   Product   Service   Promo>on   Mass  adver>sing   Viral   Business  Model   One  >me  fee   Freemium  
  • 17. ...but how do we dosuccessful games for everyone?
  • 18. =   +  Wooga combines emotions with metrics
  • 19. Brain Buddies Bubble Island Monster World Happy Hospital Diamond Dash Magic Land
  • 20. 1 year ago 15 Woogas worked on Mobile
  • 21. today 150 Woogas work on Mobile!
  • 22. Magic Land Bubble Island Monster World Diamond Dash Pocket Village Pearl’s Peril
  • 23. 50 million
  • 24. =15x
  • 25. 20 languages
  • 26. ...and how do monsters make money?
  • 27. Magic Wands~ 35 %!
  • 28. Crafting with woogoo ~ 30 %!
  • 29. Our office in Berlin
  • 30. Small teams, huge impact §  flexible project management§  small teams of 10 - 15 people§  interdisciplinary working environment (engineers, pm & game artists) Diamond  Dash  DAU 1.200.000 1.000.000 800.000 600.000 400.000 200.000 0
  • 31. Casual games, casual workplace§  value personality & performance over rules, team fitting §  no suits, open office space & flat hierarchies§  awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits, beer) here casual Friday happens every day.
  • 32. Tap into your full potential how do we learn teambuilding from each other? budgets for every team to get the §  brownbag lunches people stronger §  daily standups §  weekly open team connected to each meetings other! personal development: §  budget of € 1.500 per employee / year §  2 paid days off for personal education
  • 33. Woogas like cool party locations
  • 34. Come and join our awesome team! Check out our open job positions: http://www.wooga.com/jobs/students