Wooga: Internationality meets Agility @Zutaten 2013
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Wooga: Internationality meets Agility @Zutaten 2013

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Wooga: Internationality meets Agility @Zutaten 2013 Wooga: Internationality meets Agility @Zutaten 2013 Presentation Transcript

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  • Key facts in a nutshellfounded 2009 in Berlin by Jens (CEO) & Philipp (CTO)social games for Facebook & Mobile50 million MAU70%  of  users  are  Female280 people // 40 nations // based in Europe’s Tech Capital Berlin
  • what do we do?
  • games!
  • 5  
  • 6  
  • games for everyone!
  • core human desire
  • 9  
  • 10  
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  • ...why casual games?
  • No entry barriers! No installation necessary & Free to play
  • Quick – „I only have a 10 min break“ 3 min to understand the game Appointment Gaming 3 min 4 hours Short core game loop 23 hours 70 hours
  • Play anywhere, anytime!
  • Social games are disrupting thetraditional games industry Social  games   Modern  consoles     (Playsta>on,  XBOX)   Home  computers   (C64  /  Amiga)   Early   consoles   (Atari)   1970   1980   1990   2000   2010   2020   Old  world   New  world   Audience   Core  /  Heavy   Everyone   Development   Product   Service   Promo>on   Mass  adver>sing   Viral   Business  Model   One  >me  fee   Freemium  
  • ...but how do we dosuccessful games for everyone?
  • =   +  Wooga combines emotions with metrics
  • Brain Buddies Bubble Island Monster World Happy Hospital Diamond Dash Magic Land
  • 1 year ago 15 Woogas worked on Mobile
  • today 150 Woogas work on Mobile!
  • Magic Land Bubble Island Monster World Diamond Dash Pocket Village Pearl’s Peril
  • 50 million
  • =15x
  • 20 languages
  • ...and how do monsters make money?
  • Magic Wands~ 35 %!
  • Crafting with woogoo ~ 30 %!
  • Our office in Berlin
  • Small teams, huge impact §  flexible project management§  small teams of 10 - 15 people§  interdisciplinary working environment (engineers, pm & game artists) Diamond  Dash  DAU 1.200.000 1.000.000 800.000 600.000 400.000 200.000 0
  • Casual games, casual workplace§  value personality & performance over rules, team fitting §  no suits, open office space & flat hierarchies§  awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits, beer) here casual Friday happens every day.
  • Tap into your full potential how do we learn teambuilding from each other? budgets for every team to get the §  brownbag lunches people stronger §  daily standups §  weekly open team connected to each meetings other! personal development: §  budget of € 1.500 per employee / year §  2 paid days off for personal education
  • Woogas like cool party locations
  • Come and join our awesome team! Check out our open job positions: http://www.wooga.com/jobs/students