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Wooga: Internationality meets Agility @Zutaten 2013
 

Wooga: Internationality meets Agility @Zutaten 2013

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    Wooga: Internationality meets Agility @Zutaten 2013 Wooga: Internationality meets Agility @Zutaten 2013 Presentation Transcript

    • +
    • Key facts in a nutshellfounded 2009 in Berlin by Jens (CEO) & Philipp (CTO)social games for Facebook & Mobile50 million MAU70%  of  users  are  Female280 people // 40 nations // based in Europe’s Tech Capital Berlin
    • what do we do?
    • games!
    • 5  
    • 6  
    • games for everyone!
    • core human desire
    • 9  
    • 10  
    • 11  
    • ...why casual games?
    • No entry barriers! No installation necessary & Free to play
    • Quick – „I only have a 10 min break“ 3 min to understand the game Appointment Gaming 3 min 4 hours Short core game loop 23 hours 70 hours
    • Play anywhere, anytime!
    • Social games are disrupting thetraditional games industry Social  games   Modern  consoles     (Playsta>on,  XBOX)   Home  computers   (C64  /  Amiga)   Early   consoles   (Atari)   1970   1980   1990   2000   2010   2020   Old  world   New  world   Audience   Core  /  Heavy   Everyone   Development   Product   Service   Promo>on   Mass  adver>sing   Viral   Business  Model   One  >me  fee   Freemium  
    • ...but how do we dosuccessful games for everyone?
    • =   +  Wooga combines emotions with metrics
    • Brain Buddies Bubble Island Monster World Happy Hospital Diamond Dash Magic Land
    • 1 year ago 15 Woogas worked on Mobile
    • today 150 Woogas work on Mobile!
    • Magic Land Bubble Island Monster World Diamond Dash Pocket Village Pearl’s Peril
    • 50 million
    • =15x
    • 20 languages
    • ...and how do monsters make money?
    • Magic Wands~ 35 %!
    • Crafting with woogoo ~ 30 %!
    • Our office in Berlin
    • Small teams, huge impact §  flexible project management§  small teams of 10 - 15 people§  interdisciplinary working environment (engineers, pm & game artists) Diamond  Dash  DAU 1.200.000 1.000.000 800.000 600.000 400.000 200.000 0
    • Casual games, casual workplace§  value personality & performance over rules, team fitting §  no suits, open office space & flat hierarchies§  awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits, beer) here casual Friday happens every day.
    • Tap into your full potential how do we learn teambuilding from each other? budgets for every team to get the §  brownbag lunches people stronger §  daily standups §  weekly open team connected to each meetings other! personal development: §  budget of € 1.500 per employee / year §  2 paid days off for personal education
    • Woogas like cool party locations
    • Come and join our awesome team! Check out our open job positions: http://www.wooga.com/jobs/students