Stealing your heartEating your brain
=   +
Aint	   No	   Way	   to	   Treat	   A	   Lady,	   Dark	   Lady,	   Disco	   Lady,	   Dude	   Looks	  Like	   a	   Lady,	  ...
Aint	  No	  Way	  to	  Treat	  A	  Lady,	  Dark	  Lady,	  Disco	  Lady,	  Dude	  Looks	  Like	  a	  Lady,	  For	  My	  Lad...
Aint	  No	  Way	  to	  Treat	  A	  Lady,	  Dark	  Lady,	  Disco	  Lady,	  Dude	  Looks	  Like	  a	  Lady,	  For	  My	  Lad...
I got 99 problemsand the LADY is one.                       I got 99 problems                       and the lady is one.
=   +
All-time DAU Monster World2.500.000	  2.000.000	  1.500.000	  1.000.000	    500.000	            0	  
New user funnel      Tutorial Steps      New Users last 24 hours            60.000      Step 1 – Flash begins             ...
All-time DAU Diamond Dash mobile
control_group1	  spellbook	  spellbook_double_amount	  
f=~ã=~äï~óë=íÜÉ=ä~ëíK=jáãáãáK=iáÑÉ=áë=ëÜáíK=^åÇ=~ää=íÜÉ=çíÜÉê=Ö~êÇÉåë=äççâ=ëç=ìÖäóK==
No inactive friends AB-Test: Daily Active Users       1-­‐day-­‐retenMon	         3-­‐day-­‐retenMon	         7-­‐day-­‐re...
=   +
ThePowerOfLove
Money is not enough!
Who is playing our games?                              Male	                                30%	                   Female	...
A scene from the life ofan Indie-MacBook-Girl
The boss is busy,let´s play some games!
 	  	  	  	  	  Baby-­‐Monke                                    y	  
Awwwwww!
CAT sells! - Sex
“Just	  so	  you	  know,	  	  	  the	  people	  who	  talk	  that	  way	  	  think	  that	  monkeys	  can	  do	  	  	  	  ...
Meet the bad guy:Robert the robot
It needs HEART and BRAINto create engaging games.
=   +
Timo Driestimo.dries@wooga.net
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013
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Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013

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Numbers aren’t exciting to most people. On their own, numbers don’t make a great game experience. Mix in a little heart, though, a dash of emotion, and suddenly the experience comes to life. Combining the two in game development is essential, and having one without the other more often than not results in failure. In this talk, Timo Dries will look at what numbers to pay closer attention to and which ones to ignore, as well as revealing how carefully adding some heart to these numbers can pay dividends.

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Transcript of "Stealing Your Heart, Eating your Brain_Casual Connect-Hamburg_2013"

  1. 1. Stealing your heartEating your brain
  2. 2. = +
  3. 3. Aint   No   Way   to   Treat   A   Lady,   Dark   Lady,   Disco   Lady,   Dude   Looks  Like   a   Lady,   For   My   Lady,     Foxy   Lady,   Green   Eyed   Lady,   Ladies  Love   Outlaws,   Lady,   Lady   Be   Good   (or   Oh,   Lady   Be   Good),   Lady  Down   on   Love,   Lady   Evil,   Lady   Godiva,   Lady   in   Red,   Lady   Is   A  Tramp,  Lady  Luck,  Lady  Love  Me  One  More  Time,  Lady  Madonna,  Lady   Marmalade,   Lady   of   the   Night,   Lady   Samantha,   Lady  Willpower,  Lay  Lady  Lay,  Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,   Luck   Be   A   Lady   Tonight,   No   Way   to   Treat   a   Lady,   Oh  My  Lady,  Red  Roses  for  a  Blue  Lady,  Shes  a  Lady  and  Shes  Mine,  SophisMcated   Lady,   Sweet   Lady,   Sweet   Painted   Lady,   That   Lady,  The   Lady   is   Dancing   With   Me,   The   Lady   Wore   Black,   Three   Times  a  Lady,  To  a  Lady  Asking  Foolish  QuesMons,  Treat  Her  Like  a  Lady,  Why  Lady  Why  
  4. 4. Aint  No  Way  to  Treat  A  Lady,  Dark  Lady,  Disco  Lady,  Dude  Looks  Like  a  Lady,  For  My  Lady,    Foxy  Lady,  Green  Eyed  Lady,  Ladies  Love  Outlaws,  Lady,  Lady  Be  Good  (or  Oh,  Lady   Be   Good),   Lady   Down   on   Love,   Lady   Evil,   Lady   Godiva,   Lady   in   Red,   Lady   Is   A  Tramp,   Lady   Luck,   Lady   Love   Me   One   More   Time,   Lady   Madonna,   Lady   Marmalade,  Lady   of   the   Night,   Lady   Samantha,   Lady   Willpower,   Lay   Lady   Lay,   Linda   Was   A   Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,  Oh  My  Lady,   Red   Roses   for   a   Blue   Lady,   Shes   a   Lady   and   Shes   Mine,   SophisMcated   Lady,  Sweet   Lady,   Sweet   Painted   Lady,   That   Lady,   The   Lady   is   Dancing   With   Me,   The   Lady  Wore  Black,  Three  Times  a  Lady,  To  a  Lady  Asking  Foolish  QuesMons,  Treat  Her  Like  a  Lady,   Why   Lady   Why,   Foxy   Lady,   Green   Eyed   Lady,   Ladies   Love   Outlaws,   Lady,   Lady   Be  Good  (or  Oh,  Lady  Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady   Is   A   Tramp,   Lady   Luck,   Lady   Love   Me   One   More   Time,   Lady   Madonna,   Lady  Marmalade,   Lady   of   the   Night,   Lady   Samantha,   Lady   Willpower,   Lay   Lady   Lay,   Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,   Oh   My   Lady,   Foxy   Lady,   Green   Eyed   Lady,   Ladies   Love   Outlaws,   Lady,   Lady   Be  Good  (or  Oh,  Lady  Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady   Is   A   Tramp,   Lady   Luck,   Lady   Love   Me   One   More   Time,   Lady   Madonna,   Lady  Marmalade,   Lady   of   the   Night,   Lady   Samantha,   Lady   Willpower,   Lay   Lady   Lay,   Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,  Oh  My  Lady  
  5. 5. Aint  No  Way  to  Treat  A  Lady,  Dark  Lady,  Disco  Lady,  Dude  Looks  Like  a  Lady,  For  My  Lady,    Foxy  Lady,  Green  Eyed  Lady,  Ladies  Love  Outlaws,  Lady,  Lady  Be  Good  (or  Oh,  Lady  Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady  Is  A  Tramp,  Lady  Luck,  Lady  Love  Me  One  More  Time,  Lady  Madonna,  Lady  Marmalade,  Lady  of  the  Night,  Lady  Samantha,  Lady  Willpower,  Lay  Lady  Lay,  Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,  Oh  My  Lady,  Red  Roses  for  a  Blue  Lady,  Shes  a  Lady  and  Shes  Mine,  SophisMcated  Lady,  Sweet  Lady,  Sweet  Painted  Lady,  That  Lady,  The  Lady  is  Dancing   With   Me,   The   Lady   Wore   Black,   Three   Times   a   Lady,   To   a   Lady   Asking   Foolish   QuesMons,   Treat   Her   Like   a   Lady,   Why   Lady  Why,  Foxy  Lady,  Green  Eyed  Lady,  Ladies  Love  Outlaws,  Lady,  Lady  Be  Good  (or  Oh,  Lady  Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady  Is  A  Tramp,  Lady  Luck,  Lady  Love  Me  One  More  Time,  Lady  Madonna,  Lady  Marmalade,  Lady  of  the  Night,  Lady  Samantha,  Lady  Willpower,  Lay  Lady  Lay,  Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,  Oh  My  Lady,  Foxy  Lady,  Green  Eyed  Lady,  Ladies  Love  Outlaws,  Lady,  Lady  Be  Good  (or  Oh,  Lady  Be  Good),  Lady   Down   on   Love,   Lady   Evil,   Lady   Godiva,   Lady   in   Red,   Lady   Is   A   Tramp,   Lady   Luck,   Lady   Love   Me   One   More   Time,   Lady  Madonna,  Lady  Marmalade,  Lady  of  the  Night,  Lady  Samantha,  Lady  Willpower,  Lay  Lady  Lay,  Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,  Oh  My  Lady,  Aint  No  Way  to  Treat  A  Lady,  Dark  Lady,  Disco  Lady,  Dude   Looks   Like   a   Lady,   For   My   Lady,     Foxy   Lady,   Green   Eyed   Lady,   Ladies   Love   Outlaws,   Lady,   Lady   Be   Good   (or   Oh,   Lady   Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady  Is  A  Tramp,  Lady  Luck,  Lady  Love  Me  One  More  Time,  Lady  Madonna,  Lady  Marmalade,  Lady  of  the  Night,  Lady  Samantha,  Lady  Willpower,  Lay  Lady  Lay,  Linda  Was  A  Lady,  LiKle  Old  Lady  From  Pasadena,  Luck  Be  A  Lady  Tonight,  No  Way  to  Treat  a  Lady,  Oh  My  Lady,  Red  Roses  for  a  Blue  Lady,  Shes  a  Lady  and  Shes  Mine,  SophisMcated  Lady,  Sweet  Lady,  Sweet  Painted  Lady,  That  Lady,  The  Lady  is  Dancing  With  Me,  The  Lady  Wore  Black,  Three  Times   a   Lady,   To   a   Lady   Asking   Foolish   QuesMons,   Treat   Her   Like   a   Lady,   Why   Lady   Why,   Foxy   Lady,   Green   Eyed   Lady,   Ladies   Love  Outlaws,   Lady,   Aint   No   Way   to   Treat   A   Lady,   Dark   Lady,   Disco   Lady,   Dude   Looks   Like   a   Lady,   For   My   Lady,     Foxy   Lady,   Green   Eyed  Lady,  Ladies  Love  Outlaws,  Lady,  Lady  Be  Good  (or  Oh,  Lady  Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady  Is  A  Tramp,  Lady  Luck,  Lady  Love  Me  One  More  Time,  Lady  Madonna,  Lady  Marmalade,  Lady  of  the  Night,  Lady  Samantha,  Lady   Willpower,   Lay   Lady   Lay,   Linda   Was   A   Lady,   LiKle   Old   Lady   From   Pasadena,   Luck   Be   A   Lady   Tonight,   No   Way   to   Treat   a   Lady,  Oh  My  Lady,  Red  Roses  for  a  Blue  Lady,  Shes  a  Lady  and  Shes  Mine,  SophisMcated  Lady,  Sweet  Lady,  Sweet  Painted  Lady,  That  Lady,  The  Lady  is  Dancing  With  Me,  The  Lady  Wore  Black,  Three  Times  a  Lady,  To  a  Lady  Asking  Foolish  QuesMons,  Treat  Her  Like  a  Lady,  Why  Lady  Why,  Foxy  Lady,  Green  Eyed  Lady,  Ladies  Love  Outlaws,  Lady,  Aint  No  Way  to  Treat  A  Lady,  Dark  Lady,  Disco  Lady,  Dude   Looks   Like   a   Lady,   For   My   Lady,     Foxy   Lady,   Green   Eyed   Lady,   Ladies   Love   Outlaws,   Lady,   Lady   Be   Good   (or   Oh,   Lady   Be  Good),  Lady  Down  on  Love,  Lady  Evil,  Lady  Godiva,  Lady  in  Red,  Lady  Is  A  Tramp,  Lady  Luck,  Lady  Love  Me  One  More  Time,  Lady  Madonna,  Lady  Marmalade,  Lady  of  the  Night  
  6. 6. I got 99 problemsand the LADY is one. I got 99 problems and the lady is one.
  7. 7. = +
  8. 8. All-time DAU Monster World2.500.000  2.000.000  1.500.000  1.000.000   500.000   0  
  9. 9. New user funnel Tutorial Steps New Users last 24 hours 60.000 Step 1 – Flash begins 93 % Step 2 – Loading complete 70% Step 3 – First planting complete 61% Step 4 – First harvest complete 56% Step 5 – Mr T’s magic applied 55% Step 6 – Second harvest complete 54% Step 7 – Level 2 reached 53% Step 8 – Tutorial complete 50% Step 9 – Level 3 reached 44%
  10. 10. All-time DAU Diamond Dash mobile
  11. 11. control_group1  spellbook  spellbook_double_amount  
  12. 12. f=~ã=~äï~óë=íÜÉ=ä~ëíK=jáãáãáK=iáÑÉ=áë=ëÜáíK=^åÇ=~ää=íÜÉ=çíÜÉê=Ö~êÇÉåë=äççâ=ëç=ìÖäóK==
  13. 13. No inactive friends AB-Test: Daily Active Users 1-­‐day-­‐retenMon   3-­‐day-­‐retenMon   7-­‐day-­‐retenMon  
  14. 14. = +
  15. 15. ThePowerOfLove
  16. 16. Money is not enough!
  17. 17. Who is playing our games? Male   30%   Female   70%  
  18. 18. A scene from the life ofan Indie-MacBook-Girl
  19. 19. The boss is busy,let´s play some games!
  20. 20.            Baby-­‐Monke y  
  21. 21. Awwwwww!
  22. 22. CAT sells! - Sex
  23. 23. “Just  so  you  know,      the  people  who  talk  that  way    think  that  monkeys  can  do                    this.”
  24. 24. Meet the bad guy:Robert the robot
  25. 25. It needs HEART and BRAINto create engaging games.
  26. 26. = +
  27. 27. Timo Driestimo.dries@wooga.net
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