0
Philipp Stelzer
June 20 2014, Berlin
3,000,000
1,500,000
0	
  
June – August 2009
Monthly Active Users – Brain Buddies
2010 2011 2012 2013 2014
Mobile
Facebook
75%46%32%1%
Mobile
Share
Mobile First Company
0
500
1000
1500
2000
2500
2012 2013* 2014* 2015* 2016* 2017*
DeviceSalesinMillions
PC Tablets Smartphones
PC, Tablet, Smar...
0
50
100
150
200
250
300
2012 2013 2014 2015 2016
Freemium
Paid Apps
Advertising
Revenue Mobile Games in Germany
Source: M...
Source: Screenshot, iTunes AppStore Canada, 22.02.2014
The Free-to-Play Business Model
Give your service away for free,
acquire a lot of customers very
efficiently, then offer prem...
“Hit Filter” development process:
Only work on potential hits
Prototypes
Production
Soft launch
Launch
40
10
7
3
2 Hits
Tens of
millions ($)
in revenue
It’s hits
driven.
Revenue Mobile Apps in April by Publisher
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
...
Mobile games, free-to-play….I don’t know….
Repeatedly creating hits.
Philipp Stelzer
Philipp.Stelzer@wooga.net | @lookinginsight
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
Startup Weekend_Makers and Games_Philipp Stelzer
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Transcript of "Startup Weekend_Makers and Games_Philipp Stelzer"

  1. 1. Philipp Stelzer June 20 2014, Berlin
  2. 2. 3,000,000 1,500,000 0   June – August 2009 Monthly Active Users – Brain Buddies
  3. 3. 2010 2011 2012 2013 2014 Mobile Facebook 75%46%32%1% Mobile Share Mobile First Company
  4. 4. 0 500 1000 1500 2000 2500 2012 2013* 2014* 2015* 2016* 2017* DeviceSalesinMillions PC Tablets Smartphones PC, Tablet, Smartphone Sales * Estimated. Source: IDC, Dec 2013
  5. 5. 0 50 100 150 200 250 300 2012 2013 2014 2015 2016 Freemium Paid Apps Advertising Revenue Mobile Games in Germany Source: Mücke, Sturm & Copmany, 2014
  6. 6. Source: Screenshot, iTunes AppStore Canada, 22.02.2014
  7. 7. The Free-to-Play Business Model Give your service away for free, acquire a lot of customers very efficiently, then offer premium priced value added services. Fred Wilson, shortened Fred Wilson, shortened
  8. 8. “Hit Filter” development process: Only work on potential hits Prototypes Production Soft launch Launch 40 10 7 3 2 Hits
  9. 9. Tens of millions ($) in revenue
  10. 10. It’s hits driven.
  11. 11. Revenue Mobile Apps in April by Publisher 0 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 3.500.000 4.000.000 4.500.000 (iOS / Germany only) Source: Appannie.com
  12. 12. Mobile games, free-to-play….I don’t know….
  13. 13. Repeatedly creating hits. Philipp Stelzer Philipp.Stelzer@wooga.net | @lookinginsight
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