Wooga?
what do we do?
games!
29	  
30	  
games for everyone!
core human desire
33	  
34	  
35	  
...why casual games?
No entry barriers!No installation necessary & Free to play
Quick, I just have 10 minutes          3 min to understand the game              Short core game loop
Appointment gaming           3 min     4 hours          23 hours   70 hours
Play anywhere, anytime!
...but how do we dosuccessful games for       everyone?
=	          +Wooga combines emotions with metrics
Wooga loves FLASHBrain Buddies                Bubble Island                                Monster World                  ...
and MOBILEDiamond Dash              Bubble Island                               Monster World                             ...
...and how do monsters      make money?
Magic Wands
Crafting with WooGoo
Extra lives
What doour schools teach us?
WMSGDHtS
WMSGDHtS Why Making SocialGames Doesn’t Have     to Suck
Move fastMaking games becomesplaying gamesMake games for the other 80%
250 million modern consoles
Units sold 2012 (in million)1800                                                    17121600                              ...
1.4   billion smartphones
270 million tablets
2    billion touch devices
250 million modern consoles
1,060,000,000 MAU
50   million
Core ≠ Casual
To be continued…
Working at Wooga
140
280
Wooga cares
Wooga caresfor the players
Wooga caresfor the employees
Wooga caresfor the monsters
The Office
Berlin
Work hard, have fun
wooga.com/jobs
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
Reaching the World with awesome Games_SGAC13
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Reaching the World with awesome Games_SGAC13

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A few days have already passed since Anne, responsible for University Relations at Wooga and Jonathan, an engineer intern here in our office, travelled to lovely Stockholm to attend the Swedish Game Awards Conference.

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Reaching the World with awesome Games_SGAC13

  1. 1. Wooga?
  2. 2. what do we do?
  3. 3. games!
  4. 4. 29  
  5. 5. 30  
  6. 6. games for everyone!
  7. 7. core human desire
  8. 8. 33  
  9. 9. 34  
  10. 10. 35  
  11. 11. ...why casual games?
  12. 12. No entry barriers!No installation necessary & Free to play
  13. 13. Quick, I just have 10 minutes 3 min to understand the game Short core game loop
  14. 14. Appointment gaming 3 min 4 hours 23 hours 70 hours
  15. 15. Play anywhere, anytime!
  16. 16. ...but how do we dosuccessful games for everyone?
  17. 17. =   +Wooga combines emotions with metrics
  18. 18. Wooga loves FLASHBrain Buddies Bubble Island Monster World Happy Hospital Diamond Dash Magic Land
  19. 19. and MOBILEDiamond Dash Bubble Island Monster World Magic Land Pocket Village ?
  20. 20. ...and how do monsters make money?
  21. 21. Magic Wands
  22. 22. Crafting with WooGoo
  23. 23. Extra lives
  24. 24. What doour schools teach us?
  25. 25. WMSGDHtS
  26. 26. WMSGDHtS Why Making SocialGames Doesn’t Have to Suck
  27. 27. Move fastMaking games becomesplaying gamesMake games for the other 80%
  28. 28. 250 million modern consoles
  29. 29. Units sold 2012 (in million)1800 17121600 32% Smart-1400 phones12001000800600400 352 240 60% 200 Notebooks 125 34 0 Consoles TVs PCs (incl. Mobile Phones Tablets Notebooks)
  30. 30. 1.4 billion smartphones
  31. 31. 270 million tablets
  32. 32. 2 billion touch devices
  33. 33. 250 million modern consoles
  34. 34. 1,060,000,000 MAU
  35. 35. 50 million
  36. 36. Core ≠ Casual
  37. 37. To be continued…
  38. 38. Working at Wooga
  39. 39. 140
  40. 40. 280
  41. 41. Wooga cares
  42. 42. Wooga caresfor the players
  43. 43. Wooga caresfor the employees
  44. 44. Wooga caresfor the monsters
  45. 45. The Office
  46. 46. Berlin
  47. 47. Work hard, have fun
  48. 48. wooga.com/jobs
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