Sebastian Kriese
Corporate Development
sebastian@wooga.com
Do you play

games every day?
NO
Do you listen to

music every day?
Do you watch

videos every day?
YES
Everybody, every day.
$12,000,000,000
It’s hits
driven.
Tens of
millions ($)
in revenue
Our Focus:

Repeatedly make hits
5 hits in 3.5 years
How?
=

+

Wooga combines heart and brains
to make the best games.
Games / year
> 60 concepts & prototypes
19
??

?

?

?

?

KPIs for

FUN
1-page pitch
… 13 months ago

23
Is it
intuitive?
Gate Meetings
Who?

uct Lead
Prod

Studio
Head Jens

3rd Party
How?
Not a pitch…
…Not a status update
uct Lead
Prod

Studio
Head Jens

3rd Party

Final decision
Games / year
> 60 concepts & prototypes

15 enter production
Is it replayable?
Ensure Meaningful Choice

=FUN!
… 11 months ago
Share internally

36
Measure engagement

Time

Ro u nd s

Pos t s
(3 week test, 60 players)

Time

4h

/player

Ro u nd s

10,000

Pos t s
Posts
Gate Meeting
Games / year
> 60 concepts & prototypes

15 enter production
10 soft launch
Gate Meeting
Measure and
Improve
Measure and Compare
Diamond Dash

1-Day
Retention
3-Day
Retention
7-Day
Retention

Jelly Splash

47 %

58 %

30 %

39 %

2...
Games / year
> 60 concepts & prototypes

15 enter production
10 soft launch
5

launch
A global hit
Or not
Games / year
> 60 concepts & prototypes

15 enter production
10 soft launch
5

launch

2

hits
We have the ability to roll-out and
scale hits broad and fast
Grow
Fast
Truly
Global
Optimise
Truly Global
English

French

German

Spanish

Italian

Portuguese

Turkish

Polish

Russian

Dutch

Norwegian

Swedish

D...
Truly Global
Grow Fast
Grow Fast
Optimise
Optimise

Bookings

Bookings / day ($)

2010-05

2010-09

2011-01

2011-05

2011-09

2012-01
Optimise

Bookings

Bookings / day ($)

2010-05

2010-09

2011-01

2011-05

2011-09

2012-01
A/B test: Introduction Fireball Boost

+90%
bookings
We have the ability to roll-out and
scale hits broad and fast
Grow
Fast
Truly
Global
Optimise
Wooga Revenues

§  250 employees from 40 nations
§  Based in Berlin, Germany
§  Profitable since 2012

2009

2010

2011
...
=

+

Wooga combines heart and brains
to make the best games.
Sebastian Kriese
Corporate Development
sebastian@wooga.com
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
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How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese

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The mobile gaming market is huge with roughly 4,000 new iOS games per month and more than 5bn USD revenue per year. But that market also has a huge number of players who want a piece of the pie making the mobile gaming industry a very hit driven business. In his talk, Sebastian Kriese Corporate Partnerships Manager at Wooga, will give some insights about what the Berlin based social and mobile game developer considers a hit game and how they manage to create at least 2 of these hits per year.

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How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese

  1. 1. Sebastian Kriese Corporate Development sebastian@wooga.com
  2. 2. Do you play games every day?
  3. 3. NO
  4. 4. Do you listen to music every day?
  5. 5. Do you watch videos every day?
  6. 6. YES
  7. 7. Everybody, every day.
  8. 8. $12,000,000,000
  9. 9. It’s hits driven.
  10. 10. Tens of millions ($) in revenue
  11. 11. Our Focus: Repeatedly make hits
  12. 12. 5 hits in 3.5 years
  13. 13. How?
  14. 14. = + Wooga combines heart and brains to make the best games.
  15. 15. Games / year > 60 concepts & prototypes
  16. 16. 19
  17. 17. ?? ? ? ? ? KPIs for FUN
  18. 18. 1-page pitch
  19. 19. … 13 months ago 23
  20. 20. Is it intuitive?
  21. 21. Gate Meetings
  22. 22. Who? uct Lead Prod Studio Head Jens 3rd Party
  23. 23. How?
  24. 24. Not a pitch…
  25. 25. …Not a status update
  26. 26. uct Lead Prod Studio Head Jens 3rd Party Final decision
  27. 27. Games / year > 60 concepts & prototypes 15 enter production
  28. 28. Is it replayable?
  29. 29. Ensure Meaningful Choice =FUN!
  30. 30. … 11 months ago
  31. 31. Share internally 36
  32. 32. Measure engagement Time Ro u nd s Pos t s
  33. 33. (3 week test, 60 players) Time 4h /player Ro u nd s 10,000 Pos t s
  34. 34. Posts
  35. 35. Gate Meeting
  36. 36. Games / year > 60 concepts & prototypes 15 enter production 10 soft launch
  37. 37. Gate Meeting
  38. 38. Measure and Improve
  39. 39. Measure and Compare Diamond Dash 1-Day Retention 3-Day Retention 7-Day Retention Jelly Splash 47 % 58 % 30 % 39 % 23 % 29 %
  40. 40. Games / year > 60 concepts & prototypes 15 enter production 10 soft launch 5 launch
  41. 41. A global hit
  42. 42. Or not
  43. 43. Games / year > 60 concepts & prototypes 15 enter production 10 soft launch 5 launch 2 hits
  44. 44. We have the ability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
  45. 45. Truly Global English French German Spanish Italian Portuguese Turkish Polish Russian Dutch Norwegian Swedish Danish Korean Arabic Traditional Chinese Simplified Chinese Indonesian Japanese Thai
  46. 46. Truly Global
  47. 47. Grow Fast
  48. 48. Grow Fast
  49. 49. Optimise
  50. 50. Optimise Bookings Bookings / day ($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
  51. 51. Optimise Bookings Bookings / day ($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
  52. 52. A/B test: Introduction Fireball Boost +90% bookings
  53. 53. We have the ability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
  54. 54. Wooga Revenues §  250 employees from 40 nations §  Based in Berlin, Germany §  Profitable since 2012 2009 2010 2011 2012 2013 est.
  55. 55. = + Wooga combines heart and brains to make the best games.
  56. 56. Sebastian Kriese Corporate Development sebastian@wooga.com
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