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How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
 

How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese

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The mobile gaming market is huge with roughly 4,000 new iOS games per month and more than 5bn USD revenue per year. But that market also has a huge number of players who want a piece of the pie making ...

The mobile gaming market is huge with roughly 4,000 new iOS games per month and more than 5bn USD revenue per year. But that market also has a huge number of players who want a piece of the pie making the mobile gaming industry a very hit driven business. In his talk, Sebastian Kriese Corporate Partnerships Manager at Wooga, will give some insights about what the Berlin based social and mobile game developer considers a hit game and how they manage to create at least 2 of these hits per year.

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    How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese Presentation Transcript

    • Sebastian Kriese Corporate Development sebastian@wooga.com
    • Do you play games every day?
    • NO
    • Do you listen to music every day?
    • Do you watch videos every day?
    • YES
    • Everybody, every day.
    • $12,000,000,000
    • It’s hits driven.
    • Tens of millions ($) in revenue
    • Our Focus: Repeatedly make hits
    • 5 hits in 3.5 years
    • How?
    • = + Wooga combines heart and brains to make the best games.
    • Games / year > 60 concepts & prototypes
    • 19
    • ?? ? ? ? ? KPIs for FUN
    • 1-page pitch
    • … 13 months ago 23
    • Is it intuitive?
    • Gate Meetings
    • Who? uct Lead Prod Studio Head Jens 3rd Party
    • How?
    • Not a pitch…
    • …Not a status update
    • uct Lead Prod Studio Head Jens 3rd Party Final decision
    • Games / year > 60 concepts & prototypes 15 enter production
    • Is it replayable?
    • Ensure Meaningful Choice =FUN!
    • … 11 months ago
    • Share internally 36
    • Measure engagement Time Ro u nd s Pos t s
    • (3 week test, 60 players) Time 4h /player Ro u nd s 10,000 Pos t s
    • Posts
    • Gate Meeting
    • Games / year > 60 concepts & prototypes 15 enter production 10 soft launch
    • Gate Meeting
    • Measure and Improve
    • Measure and Compare Diamond Dash 1-Day Retention 3-Day Retention 7-Day Retention Jelly Splash 47 % 58 % 30 % 39 % 23 % 29 %
    • Games / year > 60 concepts & prototypes 15 enter production 10 soft launch 5 launch
    • A global hit
    • Or not
    • Games / year > 60 concepts & prototypes 15 enter production 10 soft launch 5 launch 2 hits
    • We have the ability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
    • Truly Global English French German Spanish Italian Portuguese Turkish Polish Russian Dutch Norwegian Swedish Danish Korean Arabic Traditional Chinese Simplified Chinese Indonesian Japanese Thai
    • Truly Global
    • Grow Fast
    • Grow Fast
    • Optimise
    • Optimise Bookings Bookings / day ($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
    • Optimise Bookings Bookings / day ($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
    • A/B test: Introduction Fireball Boost +90% bookings
    • We have the ability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
    • Wooga Revenues §  250 employees from 40 nations §  Based in Berlin, Germany §  Profitable since 2012 2009 2010 2011 2012 2013 est.
    • = + Wooga combines heart and brains to make the best games.
    • Sebastian Kriese Corporate Development sebastian@wooga.com