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Do it in Style (Northern Game Summit 2012)
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Do it in Style (Northern Game Summit 2012)

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Transcript

  • 1. “Do it in style” Samuli Snellman Lead Artist
  • 2. Games I worked on
  • 3. Companies I worked with
  • 4. I’m going to talk about…• What is art style in a game?• So, Why is it important?• How to be in-style?• Wrap up: The “Take aways”
  • 5. Why is it important?• Supports gameplay• Increases the overall value and experience for the player• IP and Branding• Creates a world a person actually wants to visit (and revisit)
  • 6. How to be in Style• Quality• Consistent• Flexibility
  • 7. Quality• Style should work technically. Loading…
  • 8. Quality• Style should be understandable, immersive, and appropriate for your user.
  • 9. Quality• Style should tagline your art.
  • 10. How to be in Style• Quality• Consistent• Flexibility
  • 11. Consistency• Style should ensure that visual expectations are met and detail is where it really matters.
  • 12. ConsistencyStyleguide Art Bible
  • 13. Styleguide• For finding direction
  • 14. Styleguide• For finding direction• Eliminates what you don’t want ✗
  • 15. Styleguide• For finding direction• Eliminates what you don’t want• Keep it simple
  • 16. Art Bible• Big investment
  • 17. Art Bible• Big investment• Creates a vision that defines the game
  • 18. Art Bible• Big investment• Creates a vision that defines the game• Explains all key key categories
  • 19. How to be in Style• Quality• Consistent• Flexibility
  • 20. Flexibility• Style should be flexible, not fossilized.
  • 21. Flexibility• Style should be responsive to feedback and open for change.
  • 22. Flexibility• Style should be sensitive to the changing objectives, players, and mediums for which one is building a game.
  • 23. Take Aways• Art style should: Help guide / support the game play / people understand how the game works • Builds theme, story, setting – an immersive feeling, empathy and connection to the characters  Engages the users to stay, relate, connect, spend more through amotional binding. • Increases the overall value and experience for the player • Creates a world that a person actually wants to visit. • Branding and IP • Importantly, meet the standards of the platform your on. i.e. Tight competition in mobile/tablets. More console like production values are a common thing, and players expected more immersive art
  • 24. • Be in-style by: – Maintaining quality – Being consistent – Being flexible
  • 25. Thank you.
  • 26. Samuli Snellman Lead Artistsamuli.snellman@wooga.net

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