Art Bible• Big investment• Creates a vision that defines the game
Art Bible• Big investment• Creates a vision that defines the game• Explains all key key categories
How to be in Style• Quality• Consistent• Flexibility
Flexibility• Style should be flexible, not fossilized.
Flexibility• Style should be responsive to feedback and open for change.
Flexibility• Style should be sensitive to the changing objectives, players, and mediums for which one is building a game.
Take Aways• Art style should: Help guide / support the game play / people understand how the game works • Builds theme, story, setting – an immersive feeling, empathy and connection to the characters Engages the users to stay, relate, connect, spend more through amotional binding. • Increases the overall value and experience for the player • Creates a world that a person actually wants to visit. • Branding and IP • Importantly, meet the standards of the platform your on. i.e. Tight competition in mobile/tablets. More console like production values are a common thing, and players expected more immersive art
• Be in-style by: – Maintaining quality – Being consistent – Being flexible