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CodeFest 2014_Mobile Game Development
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CodeFest 2014_Mobile Game Development

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    CodeFest 2014_Mobile Game Development CodeFest 2014_Mobile Game Development Presentation Transcript

    • Krzysztof Szafranek Mobile  Game   Development Wooga @szafranek
    • Кжыштоф   Шафранек Roche Nokia Wooga 2001 2005 2009 2012 Web
    • Na&ve  development
    • Launched on 22. August 2013
    • Over 45 million installs
    • 3 million daily active users
    • 4 billion rounds played
    • 0.5 trillion seconds
    • 14k years
    • Mul>-­‐pla@orm  strategy QA  without  testers Data-­‐driven  design
    • Mul>-­‐pla@orm
    • http://xkcd.com/1174/
    • 0 50 100 150 200 2012 2013 Indexed  Downloads Android iOS 0 50 100 150 200 2012 2013 Indexed  Revenue Downloads App  Revenue Source: AppAnnie 2013 Retrospective
    • Objective C for Android Native performance Open Source
    • UIKit animation performance Some tweaks required Cocos Builder
    • 1. Do you need an app or responsive website? Mileage  may  vary...
    • 2. Which platforms do you need to support? Mileage  may  vary...
    • 3. Can you deliver quality user experience on all supported platforms? Mileage  may  vary...
    • Data-­‐driven
    • HiPPO Highest Paid Person’s Opinion Sam Howzit, flickr
    • Analyst for every live game Business Intelligence team Open access to data
    • No. Measure all  the  things?
    • Demographics Retention Bookings (revenue) New users
    • Errors Session length Engagement Churn rate Marketing effectiveness ...
    • GAME   CLIENTS NGINXNGINXNGINX LOAD   BALANCER APACHE   KAFKA EXASOL DASHBOARDS MYSQL MAIL  REPORTS
    • A/B  tests
    • You  can’t  A/B  test your  way  out  of  bad  design www.dvdrewinder.com
    • QA  without   testers
    • PAIR  PROGRAMMING UNIT  TESTS INTEGRATION  TESTS CONTINUOUS  BUILDS INTERNAL  RELEASE STAGING LIVE
    • CONTINUOUS  BUILDS INTEGRATION  TESTS UNIT  TESTS Jenkins
    • CONTINUOUS  BUILDS STAGING INTERNAL  RELEASE LIVE
    • CONTINUOUS  BUILDS STAGING INTERNAL  RELEASE LIVE INTEGRATION  TESTS PAIR  PROGRAMMING UNIT  TESTS
    • Bugs  will  happen...
    • Do  you  really  need  an  app? Test,  but  move  fast Measure  what’s  useful Thank you! @szafranek www.wooga.com