CodeFest 2014_Mobile Game Development
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CodeFest 2014_Mobile Game Development

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CodeFest 2014_Mobile Game Development CodeFest 2014_Mobile Game Development Presentation Transcript

  • Krzysztof Szafranek Mobile  Game   Development Wooga @szafranek
  • Кжыштоф   Шафранек Roche Nokia Wooga 2001 2005 2009 2012 Web
  • Na&ve  development
  • Launched on 22. August 2013
  • Over 45 million installs
  • 3 million daily active users
  • 4 billion rounds played
  • 0.5 trillion seconds
  • 14k years
  • Mul>-­‐pla@orm  strategy QA  without  testers Data-­‐driven  design
  • Mul>-­‐pla@orm
  • http://xkcd.com/1174/
  • 0 50 100 150 200 2012 2013 Indexed  Downloads Android iOS 0 50 100 150 200 2012 2013 Indexed  Revenue Downloads App  Revenue Source: AppAnnie 2013 Retrospective
  • Objective C for Android Native performance Open Source
  • UIKit animation performance Some tweaks required Cocos Builder
  • 1. Do you need an app or responsive website? Mileage  may  vary...
  • 2. Which platforms do you need to support? Mileage  may  vary...
  • 3. Can you deliver quality user experience on all supported platforms? Mileage  may  vary...
  • Data-­‐driven
  • HiPPO Highest Paid Person’s Opinion Sam Howzit, flickr
  • Analyst for every live game Business Intelligence team Open access to data
  • No. Measure all  the  things?
  • Demographics Retention Bookings (revenue) New users
  • Errors Session length Engagement Churn rate Marketing effectiveness ...
  • GAME   CLIENTS NGINXNGINXNGINX LOAD   BALANCER APACHE   KAFKA EXASOL DASHBOARDS MYSQL MAIL  REPORTS
  • A/B  tests
  • You  can’t  A/B  test your  way  out  of  bad  design www.dvdrewinder.com
  • QA  without   testers
  • PAIR  PROGRAMMING UNIT  TESTS INTEGRATION  TESTS CONTINUOUS  BUILDS INTERNAL  RELEASE STAGING LIVE
  • CONTINUOUS  BUILDS INTEGRATION  TESTS UNIT  TESTS Jenkins
  • CONTINUOUS  BUILDS STAGING INTERNAL  RELEASE LIVE
  • CONTINUOUS  BUILDS STAGING INTERNAL  RELEASE LIVE INTEGRATION  TESTS PAIR  PROGRAMMING UNIT  TESTS
  • Bugs  will  happen...
  • Do  you  really  need  an  app? Test,  but  move  fast Measure  what’s  useful Thank you! @szafranek www.wooga.com