Pocket Gamer Connects 2014_The Experience of Entering the Korean Market

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Pocket Gamer Connects 2014_The Experience of Entering the Korean Market

  1. 1. Sebastian Kriese ! Corporate Development Manager
  2. 2. Do you play games every day?
  3. 3. NO
  4. 4. Do you listen to music every day?
  5. 5. Do you watch videos every day?
  6. 6. YES
  7. 7. Everybody plays, every day.
  8. 8. Top Free Apps Positions
 Launch Week + #1 #1 #1 #1 7 others #1
  9. 9. 34,000,000+ Users Jelly Splash Android Jelly Splash Flash Jelly Splash iOS 35.000.000 26.250.000 17.500.000 14 1/ /0 07 13 2/ /1 22 13 2/ /1 06 13 1/ /1 20 13 1/ /1 04 13 0/ /1 19 13 0/ /1 03 13 9/ /0 17 13 9/ /0 01 16 /0 8/ 13 8.750.000
  10. 10. Truly Global English French German Spanish Italian Portuguese Turkish Polish Russian Dutch Norwegian Swedish Danish Korean Arabic Traditional Chinese Simplified Chinese Indonesian Japanese Thai
  11. 11. Testing: Korea
  12. 12. Optimise for Korea Grow Fast Understand Kakao Creating a Success Story in Korea
  13. 13. Optimise for Korea
  14. 14. Optimise for Korea
  15. 15. Grow Fast
  16. 16. Grow Fast
  17. 17. Grow Fast Paid Traffic 57% 43% 14%
  18. 18. Grow Fast
  19. 19. Understand Kakao
  20. 20. Understand Kakao
  21. 21. Optimise for Korea Grow Fast Understand Kakao Creating a Success Story in Korea
  22. 22. Wooga revenues • 280 employees from 40 nations • Based in Berlin, Germany • Profitable since 2012 2009 2010 2011 2012 2013
  23. 23. Sebastian Kriese ! Corporate Development Manager

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