Pocket Gamer Connects 2014_The Experience of Entering the Korean Market

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  • 1. Sebastian Kriese ! Corporate Development Manager
  • 2. Do you play games every day?
  • 3. NO
  • 4. Do you listen to music every day?
  • 5. Do you watch videos every day?
  • 6. YES
  • 7. Everybody plays, every day.
  • 8. Top Free Apps Positions
 Launch Week + #1 #1 #1 #1 7 others #1
  • 9. 34,000,000+ Users Jelly Splash Android Jelly Splash Flash Jelly Splash iOS 35.000.000 26.250.000 17.500.000 14 1/ /0 07 13 2/ /1 22 13 2/ /1 06 13 1/ /1 20 13 1/ /1 04 13 0/ /1 19 13 0/ /1 03 13 9/ /0 17 13 9/ /0 01 16 /0 8/ 13 8.750.000
  • 10. Truly Global English French German Spanish Italian Portuguese Turkish Polish Russian Dutch Norwegian Swedish Danish Korean Arabic Traditional Chinese Simplified Chinese Indonesian Japanese Thai
  • 11. Testing: Korea
  • 12. Optimise for Korea Grow Fast Understand Kakao Creating a Success Story in Korea
  • 13. Optimise for Korea
  • 14. Optimise for Korea
  • 15. Grow Fast
  • 16. Grow Fast
  • 17. Grow Fast Paid Traffic 57% 43% 14%
  • 18. Grow Fast
  • 19. Understand Kakao
  • 20. Understand Kakao
  • 21. Optimise for Korea Grow Fast Understand Kakao Creating a Success Story in Korea
  • 22. Wooga revenues • 280 employees from 40 nations • Based in Berlin, Germany • Profitable since 2012 2009 2010 2011 2012 2013
  • 23. Sebastian Kriese ! Corporate Development Manager