“Bridging Casual to Core”
Samuli Snellman, Art Director
Wooga
250+ 45 55%
“Raid your friends and spend the loot on growing and
Fortifying your bustling medieval town”
City Building Tower
Defense
Offence
“Raid your friends and spend the loot on growing and
Fortifying your bustling medieval...
Theme
Making the first impression count
Progression
Rewarding through art
“Kingsbridge: Bridging Casual to Core”
Character...
Theme
Theme
Theme
Theme
Theme
Theme
Theme
Theme
Theme
Progression
Progression
Theme
Making the first impression count
Progression
Rewarding through art
“Kingsbridge: Bridging Casual to Core”
Character...
Lvl
77
Lvl
80
Lvl
41
Lvl
29
Progression
Functional mockup	
Progression
Functional mockup	
Progression
Progression
Progression
Progression
Progression
Theme
Making the first impression count
Progression
Rewarding through art
“Kingsbridge: Bridging Casual to Core”
Character...
Characters
Characters
Characters
Characters
Characters
Characters
Characters
Characters
Theme
Making the first impression count
Progression
Rewarding trough art
“Kingsbridge: Bridging Casual to Core”
Characters...
Theme
Progression
Characters
Samuli Snellman, Art Director
samuli.snellman@wooga.com
@ssnellman
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
2013 10-03-ngs-samuli snellman-bridging
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2013 10-03-ngs-samuli snellman-bridging

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For more info also check out the Gamasutra Blog: http://www.gamasutra.com/blogs/SamuliSnellman/20130702/194913/The_Art_of_Kingsbridge_Bridging_casual_to_core.php

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2013 10-03-ngs-samuli snellman-bridging

  1. 1. “Bridging Casual to Core” Samuli Snellman, Art Director Wooga
  2. 2. 250+ 45 55%
  3. 3. “Raid your friends and spend the loot on growing and Fortifying your bustling medieval town”
  4. 4. City Building Tower Defense Offence “Raid your friends and spend the loot on growing and Fortifying your bustling medieval town”
  5. 5. Theme Making the first impression count Progression Rewarding through art “Kingsbridge: Bridging Casual to Core” Characters Loveable Cannon fodder
  6. 6. Theme
  7. 7. Theme
  8. 8. Theme
  9. 9. Theme
  10. 10. Theme
  11. 11. Theme
  12. 12. Theme
  13. 13. Theme
  14. 14. Theme
  15. 15. Progression
  16. 16. Progression
  17. 17. Theme Making the first impression count Progression Rewarding through art “Kingsbridge: Bridging Casual to Core” Characters Loveable Cannon fodder
  18. 18. Lvl 77 Lvl 80 Lvl 41 Lvl 29 Progression
  19. 19. Functional mockup Progression
  20. 20. Functional mockup Progression
  21. 21. Progression
  22. 22. Progression
  23. 23. Progression
  24. 24. Progression
  25. 25. Theme Making the first impression count Progression Rewarding through art “Kingsbridge: Bridging Casual to Core” Characters Loveable Cannon fodder
  26. 26. Characters
  27. 27. Characters
  28. 28. Characters
  29. 29. Characters
  30. 30. Characters
  31. 31. Characters
  32. 32. Characters
  33. 33. Characters
  34. 34. Theme Making the first impression count Progression Rewarding trough art “Kingsbridge: Bridging Casual to Core” Characters Loveable Cannon fodders
  35. 35. Theme
  36. 36. Progression
  37. 37. Characters
  38. 38. Samuli Snellman, Art Director samuli.snellman@wooga.com @ssnellman
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