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2013 07-24 casual-connect_needle_in_haystack_slideshare
 

2013 07-24 casual-connect_needle_in_haystack_slideshare

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There are lots of talks about the process of prototyping, but no hints on how to evaluate them to make the decisions. In this talk Antti Hattara, Head of Studio at Wooga, will tell how to evaluate ...

There are lots of talks about the process of prototyping, but no hints on how to evaluate them to make the decisions. In this talk Antti Hattara, Head of Studio at Wooga, will tell how to evaluate prototypes and recognize the ones with great potential from the rest Antti will talk about the mobile developer’s creative and agile approach to finding those needles in a haystack and how good projects are put to rest and great ones given that all-important green light.

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    2013 07-24 casual-connect_needle_in_haystack_slideshare 2013 07-24 casual-connect_needle_in_haystack_slideshare Presentation Transcript

    • Finding the Needle in the Haystack: Recognizing prototypes with potential Antti Hattara, Head of Studio
    • How to make a prototype? 2
    • How to evaluate a prototype? 3
    • 4
    • 1 year ago… 5
    • 6
    • Continue? 7
    • 8 Casual, mass-market mobile games at
    • 9 ?
    • FUN 10 (+ Market Potential)
    • KPIs for FUN? ? ? ? ? ? 11
    • 3 Phase Framework 12 1 One-page ideas 2 Prototype with scoring 3 Prototype with competition
    • 1One-Page Ideas 13
    • 14
    • 1-page pitch 15
    • 16 … 13 months ago
    • 17 þ Opportunity þ Objective Evaluating 1-pagers Clear concept specification Estimated market potential
    • 18 … 13 months ago
    • 2Prototype with scoring 19
    • Answer… 20
    • Is it intuitive? 21
    • Check with user tests 22
    • Is it replayable? 23
    • 24 Ensure Meaningful Choice =FUN!
    • Prototype with scoring 25
    • 26 … 11 months ago
    • Another example 27
    • 28 Resource management prototype
    • One more example 29
    • 30 Fighter Prototype
    • 31 Evaluating a prototype with scoring? þ Replayable þ Intuitive §  Excitement §  Works without tutorial §  Meaningful choice §  Learning curve §  Improving scores
    • 3Prototype with competition 32
    • depth of design Evaluate… & extendibility 33
    • Share internally 34
    • Create a Facebook test group 35 LINES internal
    • Measure engagement 36 Time PostsRounds
    • 37 Time Rounds Posts 4h /player 10,000 (3 week test, 60 players)
    • Posts 38
    • Reward$$$ 39
    • 3 Phase Framework 40 §  Objective §  Opportunity §  Intuitive §  Replayable §  Depth of design §  Extendibility 2 Prototype with scoring 1 One-page ideas 3 Prototype with competition
    • 41 July 2012 Sep. 2012 Dec. 2012 2 Prototype with scoring 1 One-page ideas 3 Prototype with competition
    • 42
    • August 22nd
    • Find the slides on twitter: @wooga We are hiring: wooga.com/jobs
    • Christmas Release 45
    • 46