2013 07-24 casual-connect_needle_in_haystack_slideshare

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There are lots of talks about the process of prototyping, but no hints on how to evaluate them to make the decisions. In this talk Antti Hattara, Head of Studio at Wooga, will tell how to evaluate prototypes and recognize the ones with great potential from the rest Antti will talk about the mobile developer’s creative and agile approach to finding those needles in a haystack and how good projects are put to rest and great ones given that all-important green light.

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2013 07-24 casual-connect_needle_in_haystack_slideshare

  1. 1. Finding the Needle in the Haystack: Recognizing prototypes with potential Antti Hattara, Head of Studio
  2. 2. How to make a prototype? 2
  3. 3. How to evaluate a prototype? 3
  4. 4. 4
  5. 5. 1 year ago… 5
  6. 6. 6
  7. 7. Continue? 7
  8. 8. 8 Casual, mass-market mobile games at
  9. 9. 9 ?
  10. 10. FUN 10 (+ Market Potential)
  11. 11. KPIs for FUN? ? ? ? ? ? 11
  12. 12. 3 Phase Framework 12 1 One-page ideas 2 Prototype with scoring 3 Prototype with competition
  13. 13. 1One-Page Ideas 13
  14. 14. 14
  15. 15. 1-page pitch 15
  16. 16. 16 … 13 months ago
  17. 17. 17 þ Opportunity þ Objective Evaluating 1-pagers Clear concept specification Estimated market potential
  18. 18. 18 … 13 months ago
  19. 19. 2Prototype with scoring 19
  20. 20. Answer… 20
  21. 21. Is it intuitive? 21
  22. 22. Check with user tests 22
  23. 23. Is it replayable? 23
  24. 24. 24 Ensure Meaningful Choice =FUN!
  25. 25. Prototype with scoring 25
  26. 26. 26 … 11 months ago
  27. 27. Another example 27
  28. 28. 28 Resource management prototype
  29. 29. One more example 29
  30. 30. 30 Fighter Prototype
  31. 31. 31 Evaluating a prototype with scoring? þ Replayable þ Intuitive §  Excitement §  Works without tutorial §  Meaningful choice §  Learning curve §  Improving scores
  32. 32. 3Prototype with competition 32
  33. 33. depth of design Evaluate… & extendibility 33
  34. 34. Share internally 34
  35. 35. Create a Facebook test group 35 LINES internal
  36. 36. Measure engagement 36 Time PostsRounds
  37. 37. 37 Time Rounds Posts 4h /player 10,000 (3 week test, 60 players)
  38. 38. Posts 38
  39. 39. Reward$$$ 39
  40. 40. 3 Phase Framework 40 §  Objective §  Opportunity §  Intuitive §  Replayable §  Depth of design §  Extendibility 2 Prototype with scoring 1 One-page ideas 3 Prototype with competition
  41. 41. 41 July 2012 Sep. 2012 Dec. 2012 2 Prototype with scoring 1 One-page ideas 3 Prototype with competition
  42. 42. 42
  43. 43. August 22nd
  44. 44. Find the slides on twitter: @wooga We are hiring: wooga.com/jobs
  45. 45. Christmas Release 45
  46. 46. 46

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