0
Finding the Needle in the Haystack:
Recognizing prototypes with potential
Antti Hattara, Head of Studio
How to
make a prototype?
2
How to
evaluate a prototype?
3
4
1 year ago…
5
6
Continue?
7
8
Casual, mass-market mobile games
at
9
?
FUN
10
(+ Market Potential)
KPIs for
FUN?
? ?
?
?
?
11
3 Phase Framework
12
1
One-page
ideas
2
Prototype
with scoring
3
Prototype
with competition
1One-Page Ideas
13
14
1-page pitch
15
16
… 13 months ago
17
þ
Opportunity
þ
Objective
Evaluating 1-pagers
Clear concept specification Estimated market potential
18
… 13 months ago
2Prototype with scoring
19
Answer…
20
Is it intuitive?
21
Check with
user tests
22
Is it replayable?
23
24
Ensure Meaningful Choice
=FUN!
Prototype with scoring
25
26
… 11 months ago
Another example
27
28
Resource management prototype
One more example
29
30
Fighter Prototype
31
Evaluating a prototype
with scoring?
þ
Replayable
þ
Intuitive
§  Excitement
§  Works without tutorial
§  Meaningfu...
3Prototype with competition
32
depth of design
Evaluate…
&
extendibility
33
Share internally 34
Create a Facebook test group
35
LINES internal
Measure engagement
36
Time PostsRounds
37
Time Rounds Posts
4h
/player
10,000
(3 week test, 60 players)
Posts
38
Reward$$$
39
3 Phase Framework
40
§  Objective
§  Opportunity
§  Intuitive
§  Replayable
§  Depth of design
§  Extendibility
2
Pr...
41
July 2012 Sep. 2012 Dec. 2012
2
Prototype
with scoring
1
One-page
ideas
3
Prototype
with competition
42
August 22nd
Find the slides on twitter: @wooga
We are hiring: wooga.com/jobs
Christmas Release
45
46
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2013 07-24 casual-connect_needle_in_haystack_slideshare

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There are lots of talks about the process of prototyping, but no hints on how to evaluate them to make the decisions. In this talk Antti Hattara, Head of Studio at Wooga, will tell how to evaluate prototypes and recognize the ones with great potential from the rest Antti will talk about the mobile developer’s creative and agile approach to finding those needles in a haystack and how good projects are put to rest and great ones given that all-important green light.

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Transcript of "2013 07-24 casual-connect_needle_in_haystack_slideshare"

  1. 1. Finding the Needle in the Haystack: Recognizing prototypes with potential Antti Hattara, Head of Studio
  2. 2. How to make a prototype? 2
  3. 3. How to evaluate a prototype? 3
  4. 4. 4
  5. 5. 1 year ago… 5
  6. 6. 6
  7. 7. Continue? 7
  8. 8. 8 Casual, mass-market mobile games at
  9. 9. 9 ?
  10. 10. FUN 10 (+ Market Potential)
  11. 11. KPIs for FUN? ? ? ? ? ? 11
  12. 12. 3 Phase Framework 12 1 One-page ideas 2 Prototype with scoring 3 Prototype with competition
  13. 13. 1One-Page Ideas 13
  14. 14. 14
  15. 15. 1-page pitch 15
  16. 16. 16 … 13 months ago
  17. 17. 17 þ Opportunity þ Objective Evaluating 1-pagers Clear concept specification Estimated market potential
  18. 18. 18 … 13 months ago
  19. 19. 2Prototype with scoring 19
  20. 20. Answer… 20
  21. 21. Is it intuitive? 21
  22. 22. Check with user tests 22
  23. 23. Is it replayable? 23
  24. 24. 24 Ensure Meaningful Choice =FUN!
  25. 25. Prototype with scoring 25
  26. 26. 26 … 11 months ago
  27. 27. Another example 27
  28. 28. 28 Resource management prototype
  29. 29. One more example 29
  30. 30. 30 Fighter Prototype
  31. 31. 31 Evaluating a prototype with scoring? þ Replayable þ Intuitive §  Excitement §  Works without tutorial §  Meaningful choice §  Learning curve §  Improving scores
  32. 32. 3Prototype with competition 32
  33. 33. depth of design Evaluate… & extendibility 33
  34. 34. Share internally 34
  35. 35. Create a Facebook test group 35 LINES internal
  36. 36. Measure engagement 36 Time PostsRounds
  37. 37. 37 Time Rounds Posts 4h /player 10,000 (3 week test, 60 players)
  38. 38. Posts 38
  39. 39. Reward$$$ 39
  40. 40. 3 Phase Framework 40 §  Objective §  Opportunity §  Intuitive §  Replayable §  Depth of design §  Extendibility 2 Prototype with scoring 1 One-page ideas 3 Prototype with competition
  41. 41. 41 July 2012 Sep. 2012 Dec. 2012 2 Prototype with scoring 1 One-page ideas 3 Prototype with competition
  42. 42. 42
  43. 43. August 22nd
  44. 44. Find the slides on twitter: @wooga We are hiring: wooga.com/jobs
  45. 45. Christmas Release 45
  46. 46. 46
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