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Cross Platform Promotion_3MG London 2013

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Transcript

  • 1. Cross Platform Promotion Sebastian Kriese
  • 2. Wooga:   Games  for  everyone  
  • 3. 280 Woogas
  • 4. 50million monthly players
  • 5. =15x
  • 6. 20languages
  • 7. Now 2 years Only 34 million consoles sold last year
  • 8. Cross Platform Connectivity 4 3 2 1
  • 9. Cross Platform Connectivity No Transfer 4 3 2
  • 10. Cross Platform Connectivity IP Transfer No Transfer 4 3
  • 11. Cross Platform Connectivity IP Transfer No Transfer Partial Transfer 4
  • 12. Starting from scratch?
  • 13. Cross Platform Connectivity Fully SynchronizedIP Transfer No Transfer Partial Transfer
  • 14. Challenge: Networking
  • 15. Challenge: Login rate
  • 16. How to keep up with Flash version?
  • 17. 56 gems smartphones 72 gems 7” tablets 90 gems 8.9 and 10” tablets Optimized for different screen sizes
  • 18. Score Balancing
  • 19. On Facebook Cross Promotion Opportunities On Mobile Devices From Facebook to Mobile
  • 20. Cross-Promotion on Facebook
  • 21. Deep Integrations
  • 22. Navigational Tabs
  • 23. Top & Bottom Banner 2 bn impressions per month
  • 24. Open Graph 25% of new users in Pearl’s Peril
  • 25. Cross-Promotion on Mobile Devices
  • 26. Mobile Cross Linking 2.7x higher conversion
  • 27. Corporate Branding
  • 28. Word of Mouth
  • 29. From Facebook to Mobile
  • 30. Interactive SMS Banner 35k Text messages in 5 countries
  • 31. Facebook: Requests 1.9 mio visitors come each month from Facebook
  • 32. Facebook: Mobile Ads
  • 33. Facebook: Send to mobile
  • 34. Facebook: Send to mobile
  • 35. Any Questions?