Cross Platform Promotion_3MG London 2013
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Cross Platform Promotion_3MG London 2013

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Cross Platform Promotion_3MG London 2013 Cross Platform Promotion_3MG London 2013 Presentation Transcript

  • Cross Platform Promotion Sebastian Kriese
  • Wooga:   Games  for  everyone  
  • 280 Woogas
  • 50million monthly players
  • =15x
  • 20languages
  • Now 2 years Only 34 million consoles sold last year
  • Cross Platform Connectivity 4 3 2 1
  • Cross Platform Connectivity No Transfer 4 3 2
  • Cross Platform Connectivity IP Transfer No Transfer 4 3
  • Cross Platform Connectivity IP Transfer No Transfer Partial Transfer 4
  • Starting from scratch?
  • Cross Platform Connectivity Fully SynchronizedIP Transfer No Transfer Partial Transfer
  • Challenge: Networking
  • Challenge: Login rate
  • How to keep up with Flash version?
  • 56 gems smartphones 72 gems 7” tablets 90 gems 8.9 and 10” tablets Optimized for different screen sizes
  • Score Balancing
  • On Facebook Cross Promotion Opportunities On Mobile Devices From Facebook to Mobile
  • Cross-Promotion on Facebook
  • Deep Integrations
  • Navigational Tabs
  • Top & Bottom Banner 2 bn impressions per month
  • Open Graph 25% of new users in Pearl’s Peril
  • Cross-Promotion on Mobile Devices
  • Mobile Cross Linking 2.7x higher conversion
  • Corporate Branding
  • Word of Mouth
  • From Facebook to Mobile
  • Interactive SMS Banner 35k Text messages in 5 countries
  • Facebook: Requests 1.9 mio visitors come each month from Facebook
  • Facebook: Mobile Ads
  • Facebook: Send to mobile
  • Facebook: Send to mobile
  • Any Questions?