Cross Platform Promotion_3MG London 2013

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Cross Platform Promotion_3MG London 2013

  1. 1. Cross Platform Promotion Sebastian Kriese
  2. 2. Wooga:   Games  for  everyone  
  3. 3. 280 Woogas
  4. 4. 50million monthly players
  5. 5. =15x
  6. 6. 20languages
  7. 7. Now 2 years Only 34 million consoles sold last year
  8. 8. Cross Platform Connectivity 4 3 2 1
  9. 9. Cross Platform Connectivity No Transfer 4 3 2
  10. 10. Cross Platform Connectivity IP Transfer No Transfer 4 3
  11. 11. Cross Platform Connectivity IP Transfer No Transfer Partial Transfer 4
  12. 12. Starting from scratch?
  13. 13. Cross Platform Connectivity Fully SynchronizedIP Transfer No Transfer Partial Transfer
  14. 14. Challenge: Networking
  15. 15. Challenge: Login rate
  16. 16. How to keep up with Flash version?
  17. 17. 56 gems smartphones 72 gems 7” tablets 90 gems 8.9 and 10” tablets Optimized for different screen sizes
  18. 18. Score Balancing
  19. 19. On Facebook Cross Promotion Opportunities On Mobile Devices From Facebook to Mobile
  20. 20. Cross-Promotion on Facebook
  21. 21. Deep Integrations
  22. 22. Navigational Tabs
  23. 23. Top & Bottom Banner 2 bn impressions per month
  24. 24. Open Graph 25% of new users in Pearl’s Peril
  25. 25. Cross-Promotion on Mobile Devices
  26. 26. Mobile Cross Linking 2.7x higher conversion
  27. 27. Corporate Branding
  28. 28. Word of Mouth
  29. 29. From Facebook to Mobile
  30. 30. Interactive SMS Banner 35k Text messages in 5 countries
  31. 31. Facebook: Requests 1.9 mio visitors come each month from Facebook
  32. 32. Facebook: Mobile Ads
  33. 33. Facebook: Send to mobile
  34. 34. Facebook: Send to mobile
  35. 35. Any Questions?

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