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Cross Platform Promotion_3MG London 2013
 

Cross Platform Promotion_3MG London 2013

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    Cross Platform Promotion_3MG London 2013 Cross Platform Promotion_3MG London 2013 Presentation Transcript

    • Cross Platform Promotion Sebastian Kriese
    • Wooga:   Games  for  everyone  
    • 280 Woogas
    • 50million monthly players
    • =15x
    • 20languages
    • Now 2 years Only 34 million consoles sold last year
    • Cross Platform Connectivity 4 3 2 1
    • Cross Platform Connectivity No Transfer 4 3 2
    • Cross Platform Connectivity IP Transfer No Transfer 4 3
    • Cross Platform Connectivity IP Transfer No Transfer Partial Transfer 4
    • Starting from scratch?
    • Cross Platform Connectivity Fully SynchronizedIP Transfer No Transfer Partial Transfer
    • Challenge: Networking
    • Challenge: Login rate
    • How to keep up with Flash version?
    • 56 gems smartphones 72 gems 7” tablets 90 gems 8.9 and 10” tablets Optimized for different screen sizes
    • Score Balancing
    • On Facebook Cross Promotion Opportunities On Mobile Devices From Facebook to Mobile
    • Cross-Promotion on Facebook
    • Deep Integrations
    • Navigational Tabs
    • Top & Bottom Banner 2 bn impressions per month
    • Open Graph 25% of new users in Pearl’s Peril
    • Cross-Promotion on Mobile Devices
    • Mobile Cross Linking 2.7x higher conversion
    • Corporate Branding
    • Word of Mouth
    • From Facebook to Mobile
    • Interactive SMS Banner 35k Text messages in 5 countries
    • Facebook: Requests 1.9 mio visitors come each month from Facebook
    • Facebook: Mobile Ads
    • Facebook: Send to mobile
    • Facebook: Send to mobile
    • Any Questions?