Cross Platform Promotion
Sebastian Kriese
Wooga:	
  
Games	
  for	
  everyone	
  
280 Woogas
50million monthly
players
=15x
20languages
Now 2 years
Only 34 million consoles sold last year
Cross Platform Connectivity
4
3
2
1
Cross Platform Connectivity
No Transfer
4
3
2
Cross Platform Connectivity
IP Transfer
No Transfer
4
3
Cross Platform Connectivity
IP Transfer
No Transfer Partial Transfer
4
Starting from scratch?
Cross Platform Connectivity
Fully SynchronizedIP Transfer
No Transfer Partial Transfer
Challenge: Networking
Challenge: Login rate
How to keep up with Flash version?
56 gems
smartphones
72 gems
7” tablets
90 gems
8.9 and 10” tablets
Optimized for different screen sizes
Score Balancing
On Facebook
Cross Promotion Opportunities
On Mobile Devices From Facebook to Mobile
Cross-Promotion on Facebook
Deep Integrations
Navigational Tabs
Top & Bottom Banner
2 bn
impressions per
month
Open Graph
25%
of new users in
Pearl’s Peril
Cross-Promotion on Mobile Devices
Mobile Cross Linking
2.7x
higher conversion
Corporate Branding
Word of Mouth
From Facebook to Mobile
Interactive SMS Banner
35k
Text messages
in 5 countries
Facebook: Requests
1.9 mio
visitors come each
month from Facebook
Facebook: Mobile Ads
Facebook: Send to mobile
Facebook: Send to mobile
Any Questions?
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
Cross Platform Promotion_3MG London 2013
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Cross Platform Promotion_3MG London 2013

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Cross Platform Promotion_3MG London 2013

  1. 1. Cross Platform Promotion Sebastian Kriese
  2. 2. Wooga:   Games  for  everyone  
  3. 3. 280 Woogas
  4. 4. 50million monthly players
  5. 5. =15x
  6. 6. 20languages
  7. 7. Now 2 years Only 34 million consoles sold last year
  8. 8. Cross Platform Connectivity 4 3 2 1
  9. 9. Cross Platform Connectivity No Transfer 4 3 2
  10. 10. Cross Platform Connectivity IP Transfer No Transfer 4 3
  11. 11. Cross Platform Connectivity IP Transfer No Transfer Partial Transfer 4
  12. 12. Starting from scratch?
  13. 13. Cross Platform Connectivity Fully SynchronizedIP Transfer No Transfer Partial Transfer
  14. 14. Challenge: Networking
  15. 15. Challenge: Login rate
  16. 16. How to keep up with Flash version?
  17. 17. 56 gems smartphones 72 gems 7” tablets 90 gems 8.9 and 10” tablets Optimized for different screen sizes
  18. 18. Score Balancing
  19. 19. On Facebook Cross Promotion Opportunities On Mobile Devices From Facebook to Mobile
  20. 20. Cross-Promotion on Facebook
  21. 21. Deep Integrations
  22. 22. Navigational Tabs
  23. 23. Top & Bottom Banner 2 bn impressions per month
  24. 24. Open Graph 25% of new users in Pearl’s Peril
  25. 25. Cross-Promotion on Mobile Devices
  26. 26. Mobile Cross Linking 2.7x higher conversion
  27. 27. Corporate Branding
  28. 28. Word of Mouth
  29. 29. From Facebook to Mobile
  30. 30. Interactive SMS Banner 35k Text messages in 5 countries
  31. 31. Facebook: Requests 1.9 mio visitors come each month from Facebook
  32. 32. Facebook: Mobile Ads
  33. 33. Facebook: Send to mobile
  34. 34. Facebook: Send to mobile
  35. 35. Any Questions?
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