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2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
2013 01-03 sgf-mobile_first_sebastian kriese
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2013 01-03 sgf-mobile_first_sebastian kriese

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Closing Address at Social Games Forum 2013 in London "Expanding into mobile social games".

Closing Address at Social Games Forum 2013 in London "Expanding into mobile social games".

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  • 1. Mobile  First   Turning  a  web  game  developer    into  a  smartphone  &  tablet  company     Sebasan  Kriese   1  
  • 2. 2  
  • 3. 3  
  • 4. 4  
  • 5. Wooga:  Games  for  everyone  
  • 6. 50  million  ac/ve  users    70%  female,  core  age  30-­‐50  
  • 7. Team  of  260  from  37  na/ons,  in  Berlin    
  • 8. Forecast  Tablets   Units  sold  worldwide  (in  million)    180     Source:  Gartner  Inc.  (2012)    160      140      120      100      80      60      40      20     2011   2012   2013   2014   2011   2012   2013   2014   2011   2012   2013   2014    -­‐         iPad   Android   Windows  
  • 9. 10  
  • 10. 11  
  • 11. 12  
  • 12.  
  • 13. Kickoff  to  become  a  mobile  company   iPhone  /  iPad   for  all   employees  Christmas     2011   15  
  • 14. 5  learnings  from  Diamond  Dash:  our  first  mobile  game   16  
  • 15. 17  
  • 16. 1. Native Feel Redesign  UI   18  
  • 17. 1. Native Feel First  Test   19  
  • 18. 1. Native Feel Three  user  tests  per  week   20  
  • 19. 1. Native Feel Redesign  UI   21  
  • 20. 1. 2.Accessibility Quick  Access   Play  aRer  just  1   click!   22  
  • 21. 1. 2. 3.Social Facebook  Connect   23  
  • 22. MoneXzaXon  8x    Logged  in  players  are  8x  more  likely  to  spend  money   24  
  • 23. AcXvity  2x    Logged  in  players  play  twice  as  long   25  
  • 24. Virality  1.9mio    1.9mio  visitors  come  each  month  from  Facebook   26  
  • 25. 1. 2. 3. 4. iPad Tablet  opXmized   27  
  • 26. 1. 2. 3. 4. iPad Tablet  opXmized   28  
  • 27. 1. 2. 3. 4. 5.Post-Launch Treatment Daily  AcXve  Users   Dec  2011   Mar  2012   Jul  2012   29  
  • 28. 1. 2. 3. 4. 5.Post-Launch Treatment Color   Revenues     Splash Magic   Powers   Dec  2011   Mar  2012   May  2012   Jul  2012   30  
  • 29. 5  Key  Learnings  1.  NaXve  Feel   2.  Accessibility   3.  Social   Pre- Launch Post- Launch Launch 4.  iPad   5.  Post-­‐Launch  Treatment   31  
  • 30. Contact  me:    sebasXan.kriese@wooga.com  
  • 31. Join Wooga now!wooga.com/jobs

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