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Going Mobile - Diamond Dash (Nordic Game 2012)
 

Going Mobile - Diamond Dash (Nordic Game 2012)

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In this presentation, the Wooga Product Manager Teemu Haila talks in-depth about his experience adapting a +16 million MAU arcade game from Facebook to iOS. He shares insights from the pre-launch ...

In this presentation, the Wooga Product Manager Teemu Haila talks in-depth about his experience adapting a +16 million MAU arcade game from Facebook to iOS. He shares insights from the pre-launch evolution of the project, and discusses the most important post-launch improvements made to Wooga’s first iOS title.

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    Going Mobile - Diamond Dash (Nordic Game 2012) Going Mobile - Diamond Dash (Nordic Game 2012) Presentation Transcript

    • Going  MobileDiamond  Dash  Post  Mortem 25.5.2012  @  NGC
    • Going  MobileDiamond  Dash  Post  Mortem 25.5.2012  @  NGC
    • Teemu  HailaJust  some  guy  @  Wooga
    • +190  people+25  na>onali>es
    • Diamond Dash iOS trailer
    • Agenda:★ Pre-­‐Launch★ Post-­‐Launch★ Fun  Facts
    • Why  iOS?
    • Project  start Pre-­‐Launch Post-­‐LaunchJune  2011 Today
    • ch un Lae-­‐Pr 5  big  challenges  to  solve
    • ch un Lae-­‐Pr Challenge  1 Diamond  Dash  feel  on  a   mobile  device.
    • Pr e-­‐ La un ch?
    • Pr e-­‐ La un ch?
    • ch un Lae-­‐Pr Redes ign U I! ?
    • Pr e-­‐ La un ch
    • Pr e-­‐ La un ch
    • ch un Lae-­‐Pr ★ Usable  by  everyone ★ Minimum  amount  of  text ★ Minimum  Ime-­‐Ill-­‐fun ★ Feels  at  home  on  iOS
    • Pr e-­‐ La un ch
    • Pr e-­‐ La un Sketch ch
    • ch un Sketch Lae-­‐Pr Mock-­‐up
    • ch un Sketch Lae-­‐Pr Mock-­‐up Test
    • ch un Sketch Lae-­‐Pr Mock-­‐up Test Implement
    • ch un Sketch Lae-­‐Pr Mock-­‐up Test Implement Test  again
    • ch un Lae-­‐Pr Challenge  2 Tutorial  design.
    • Pr e-­‐ La un ch
    • ch un Lae-­‐Pr ★ Quick  Ime-­‐Ill-­‐fun ★ Just-­‐in-­‐Ime  informaIon ★ Pacing  of  new  features
    • ch un Lae-­‐Pr ★ Quick  Ime-­‐Ill-­‐fun ★ Just-­‐in-­‐Ime  informaIon ★ Pacing  of  new  features
    • ch un Lae-­‐Pr ★ Quick  Ime-­‐Ill-­‐fun ★ Just-­‐in-­‐Ime  informaIon ★ Pacing  of  new  features
    • ch un Tutorial  Steps Lae-­‐Pr Track  this
    • ch un Lae-­‐Pr Challenge  3 Virality  and  traffic  on  iOS.
    • Pr e-­‐ La un ch?
    • ? ch un Lae-­‐Pr Facebook Connect
    • ch iPhone “ready” -> test un La - move to work on iPade-­‐Pr Project  startJune  2011 Today 1 01 v  2 No
    • ch iPhone “ready” -> test un La - move to work on iPade-­‐Pr Project  start SoL  launchJune  2011 Today 1 01 v  2 No
    • ch un Lae-­‐Pr Challenge  4 iPad  version.
    • Pr e-­‐ La un ch?
    • ch un Lae-­‐Pr ? gain! ew UI... A N
    • ch un Lae-­‐Pr ? gain! ew UI... A N
    • ch un Lae-­‐Pr Challenge  5 20MB  build  size  limit.
    • Pr e-­‐ La un ch20  MB
    • ch un Lae-­‐Pr DD iPad menu with guide
    • ch un Lae-­‐Pr Project  start SoL  launchJune  2011 Today 1 1 01 01 v  2 c  2 De No
    • ch un Lae-­‐Pr Project  start Full  launch SoL  launchJune  2011 Today 1 1 01 01 v  2 c  2 De No
    • La un ch New  Userse-­‐Pr 300000 225000 150000 75000 0 2.12.2011 5.12.2011 8.12.2011 11.12.2011 14.12.2011 17.12.2011
    • La un ch New  Userse-­‐Pr 300000 225000 150000 75000 0 2.12.2011 5.12.2011 8.12.2011 11.12.2011 14.12.2011 17.12.2011
    • Updates: - not too many It  shipped! - meaningful features ...and  then  what?Pre-­‐Launch Post-­‐Launch
    • h nc au -­‐L stPo Project  start Full  launch SoL  launch June  2011 as Today 1 ris 11 01 tm Ch 0 v  2 c  2 De No
    • h nc au -­‐L stPo v1.3 Project  start Full  launch SoL  launch June  2011 as Today 1 ris 11 01 tm Ch 0 v  2 c  2 De No
    • h nc Launch was MVP - validation au - know our weaknesses -­‐L - work on what matters stPo v1.0 Minimum  Viable  Product
    • h nc Launch was MVP - validation au - know our weaknesses -­‐L - work on what matters stPo v1.3 Viable  Product
    • Po st -­‐L au nc h
    • h au nc -­‐L New  Users stPo 300000 225000 150000 75000 0 2.12.2011 7.12.2011 12.12.2011 17.12.2011 22.12.2011 27.12.2011 1.1.2012 6.1.2012
    • h nc au -­‐L stPo Position in all games Position in all apps Source: appannie.com
    • h nc au -­‐L stPo v1.3 Project  start Full  launch SoL  launch June  2011 as Today 1 ris 11 12 01 tm Ch 0 20 v  2 c  2 b   De No Fe
    • h nc au -­‐L stPo v1.3 Project  start Full  launch SoL  launch v2.0 June  2011 as Today 1 ris 11 12 01 tm Ch 0 20 v  2 c  2 b   De No Fe
    • Gameplay video featuringnew magic powers
    • h nc Very big new feature - in-game boosts au - coin economy -­‐L Net working rewrite stPo
    • h nc au -­‐L Daily  AcIve  Users stPo
    • h nc au -­‐L stPo Position in all games Position in all apps Source: appannie.com
    • Po st -­‐L au nc h June  2011 Project  startNo v  2 01De 1 SoL  launch c  2Ch 0 ris 11 Full  launch tm as v1.3Fe b   20M 12 ar v2.0  2 01 2M ay  2 01 2 Today
    • Po st -­‐L au nc h June  2011 Project  startNo v  2 01De 1 SoL  launch c  2Ch 0 ris 11 Full  launch tm as v1.3Fe b   20M 12 ar v2.0  2 01 2M v2.0.2 ay  2 01 2 Today
    • Po st -­‐L au nc h June  2011 Project  startNo v  2 01De 1 SoL  launch c  2Ch 0 ris 11 Full  launch tm as v1.3Fe b   20M 12 ar v2.0  2 01 2M v2.0.2 ay  2 01 2 v2.1 Today
    • h Added last boost nc Finally caught up Flash au -­‐L stPo
    • h nc au -­‐L stPo Game  Balance
    • h nc au -­‐L stPo Position in all games Position in all apps Source: appannie.com
    • h nc au -­‐L stPo Position in all games Position in all apps Source: appannie.com
    • h nc Daily  AcIve  Users au -­‐L stPo
    • h nc Daily  AcIve  Users au -­‐L stPo Color  Splash Magic   Powers Launch
    • Fun  Facts
    • s ct Only 3 people fully Fa dedicated to iOS... n   ...but many many peopleFu making that possible by doing their part. Fact  1: Max.  3  dedicated  full  Imers  on  project
    • s ct Only 3 people fully Fa dedicated to iOS... n   ...but many many peopleFu making that possible by doing their part. Fact  1: Max.  3  dedicated  full  Imers  on  project
    • s ct Fa n  Fu Fact  2: No  game  design  document
    • s ct Fa n  Fu Fact  3: No  crunch  or  mandatory  overIme
    • Summary
    • Summary5x  challenges Pre-­‐Launch
    • Summary5x  challenges Major  updates Pre-­‐Launch Post-­‐Launch
    • Summary 5x  challenges Major  updates Pre-­‐Launch Post-­‐LaunchSmall  team
    • Summary 5x  challenges Major  updates Pre-­‐Launch Post-­‐LaunchSmall  team No  GDD
    • Summary 5x  challenges Major  updates Pre-­‐Launch Post-­‐LaunchSmall  team No  GDD No  crunch
    • Summary o t  d ea d! s  n updates 5x  challenges ash  iMajor   am on d  DDi Pre-­‐Launch Post-­‐Launch Small  team No  GDD No  crunch
    • Mail:  teemu.haila@wooga.net TwiVer:  @dasinf Blog:  hZp://dasinf.tumblr.comwooga.com/jobs