×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Transmedia sizzles with generation z

by Business Head at p;log Pte Ltd on Jun 06, 2013

  • 903 views

The Youth Report ...

The Youth Report
How brands like Doritos & Adidas are wooing Generation Z

Transforming Maple Leaf
The CPG giant overcame crisis,embraced marketing and became a food innovator.

Stuck in a Mad Men era
Think diversity in the workplace is nolonger a problem? Think again.

Editorial: Time for an “engagement” reality check?
Upfront:
- HMV Canada fights extinction
- tweets as currency
- brands’ 3D printing plans
- SpongeBob and Ben & Jerry’s go socially niche with
Instagram and Vine
- The Shopper Marketing Forum offered up serious insight,
while The Shopper Innovation Awards rewarded it

Forum
- The debate of age vs. experience
- move beyond user generated content to reach youth
- BBDO’s Peter Ignazi taps into the hottest (er, coldest)
youth influencers: the undead

Statistics

Views

Total Views
903
Views on SlideShare
903
Embed Views
0

Actions

Likes
3
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Transmedia sizzles with generation z Transmedia sizzles with generation z Document Transcript