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Social media analytics – making customer insights actionable

by Business Head at p;log Pte Ltd on Jun 12, 2013

  • 404 views

Much has been said about the growth of social media – its multiple channels and the enormous scope of its content and subject matter. Social media seems to offer something for everyone. With the ...

Much has been said about the growth of social media – its multiple channels and the enormous scope of its content and subject matter. Social media seems to offer something for everyone. With the proliferation of mobile devices, social media is available everywhere and its impact is immediate.
One need look no further than the daily headlines to see that what began as an innocuous technology trend only a few short years ago has become a powerful instrument of social change.

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Social media analytics – making customer insights actionable Social media analytics – making customer insights actionable Document Transcript