Effective Social Media
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Presentation for the Greater San Antonio Chamber Business Boot Camp – 11.16.11

Presentation for the Greater San Antonio Chamber Business Boot Camp – 11.16.11

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Transcript

  • 1. Effective Social Media Business Boot Camp 11.16.11
  • 2. AgendaSocial media overviewWhy it mattersSocial media for marketingSocial media measurementProtecting yourself
  • 3. Is Social Media a Fad?
  • 4. What Social Media IsAbout the userEngagementA locatorA channel for change
  • 5. What Social Media Isn’tA silver bulletFreeA fadComplex Much different from how youcommunicate now
  • 6. Some of the MajorPlatforms
  • 7. Some of the MajorPlatforms
  • 8. Blogs by the Numbers 126 million (BlogPulse) 72% of self-employed bloggersblog to attract business Self-expression is the biggestmotivator for blogging at 71% 63% surveyed said bloggingincreased engagement
  • 9. Analytics
  • 10. Facebook by the Numbers More than 800 million active users Active user is connected to 80community pages, groups, events People spend 700 billionminutes a month on Facebook Average user has 130 friends Average user creates 90 pieces of contentmonthly
  • 11. Insights
  • 12. Twitter by the Numbers200 million Tweets daily1 million registered Twitter apps460,000 new accounts/day182 percent increase in number ofmobile users in the past year
  • 13. Monitoring
  • 14. LinkedIn by the NumbersMore than 131 million membersMore than 1 million groups A new member joins everysecond Users look for expert advice Useful for creating and collaborating
  • 15. Statistics
  • 16. YouTube by the NumbersPeople watch 2 billion videos dailyHundreds of thousands ofvideos uploaded each day35 hours of video uploadedevery minuteAverage user age range is 18-55Second-largest search engine
  • 17. YouTube by the Numbers
  • 18. Foursquare by the NumbersMore than 10 million users globallyMore than 3 million daily check-insMore than 500,000 businessesusing the Merchant PlatformIt is a mobile applicationGowalla, Facebook Places are competitors
  • 19. Google+ by the NumbersClose to 40 million usersReached 10 million users in 16 daysNow pages are availableGoogle is the king of searchPeople engage with Google in differentways
  • 20. Amazing Growth
  • 21. Amazing Growth
  • 22. Why Social Media Matters
  • 23. Paid Space
  • 24. Owned Space
  • 25. Owned Space
  • 26. Owned Space
  • 27. Owned Space
  • 28. Earned Space
  • 29. Earned Space
  • 30. Earned Space
  • 31. Earned Space
  • 32. Earned Space
  • 33. Why Social Media Matters
  • 34. The Value of Linking
  • 35. Social Media ROI
  • 36. Social Media ROI
  • 37. Social Media ROI
  • 38. Social Media ROI
  • 39. Social Media ROI
  • 40. Social Media ROI for You Define clear goals (mentions, sales leads, engagement,followers, fans) Social media product suites Make the data usable Metric tools Sentiment analysis
  • 41. Protecting Yourself
  • 42. Social Media ChallengesCell phone PaparazziYouTube filmmakersBlogger reviewsDigital information is foreverWeb publishing is instant
  • 43. Social Media SolutionsClaim your social spaceOccupy that spaceDesignate rolesCreate a policyEnforce that policyNurture that space
  • 44. Managing / PostingPosts align with the company’scurrent communications platform(s)Communication via social mediashould be consistentAll posts should follow social media policyFollow channel-specific guidelines forposting
  • 45. Getting Started
  • 46. Getting StartedGet comfortable with the platformsExperiment with the toolsDevelop a social media policyEstablish a social media teamSet roles & goalsExecute and maintain your strategy
  • 47. The Next Big Thing?
  • 48. The Next Big Thing?
  • 49. The King of Search
  • 50. Not So with Social
  • 51. Not So with Social
  • 52. Not So with Social
  • 53. Not So with Social
  • 54. Not So with Social
  • 55. Why Google+ is DifferentEdit your updatesCircles are user-friendlyHangoutsIt’s a clean slate
  • 56. Problems with Google+Not a habit“Another” social network?Previous social media failsBusiness pages are NOT good
  • 57. Why Google+ Matters+1 beats “like” in searchBusinesses will HAVE to be hereStrong bond between search and socialDirect tie to Google AnalyticsA reason to use Google ChromeEasy mobile sharing
  • 58. Questions?
  • 59. Questions? My Contact Information Sean Wood seanw@kgbtexas.com @kgbtexas @wood.seanm 210.826.8899