Aepona Network As A Service


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Network as a Service

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  • Aepona Network As A Service

    1. 1. Proprietary © Aepona Network as a Service
    2. 2. Aepona Platforms…… Proprietary © Aepona Are deployed with 20+ Service Providers Globally Executing 1.2 Billion revenue-generating transactions per month Supporting 2,000+ Web-based Service Providers, Application Developers, Content Providers and Enterprises Delivering $1 Billion annual revenues to operators, application partners and content providers
    3. 3. The Evolution of Aepona Proprietary © Aepona Time 2002-2006 2009 Services IN Build-Out + Parlay Gateway, Service Broker Technology Proposition Mobile Internet Over-the-Top threats Product Proposition Web 2.0 / Telco 2.0 + NaaS Enablement Business Proposition 2007 + Telecom App Server + Telecom Web Services 2008 Value July 2009: Complete NaaS Solution
    4. 4. Awards & Accolades <ul><li>&quot;At last application developers can go mobile without the nightmares. </li></ul><ul><li>The Aepona Web Services Platform joins together developers and Telcos in one easy move.&quot; </li></ul><ul><li>Source: Judging Panel GSMA 2008 </li></ul>Proprietary © Aepona World Communication Awards 2008 Best Technology Foresight October 2009 Finalist
    5. 5. Recognized Technology Leadership Proprietary © Aepona
    6. 6. NaaS Market Context How does the Telco stay relevant? Alternative Access Technologies Subscribers want niche services and content Rise of the Webcos with Over the Top services Devolution to bit-pipe is accelerating Device Players Encroaching Alternative ways of communicating
    7. 7. Mobile Operator Dilemma Proprietary © Aepona 1. Smart phone and application proliferation 2. Drives operators to upgrade network speed and capacity 3. While device and web companies take more of the value 4. Forcing mobile operators to become bit pipes and a commodity providers…
    8. 8. NaaS – Network as a Service <ul><li>An emerging business model for network operators </li></ul><ul><li>Treat network, informational and billing assets as marketable resources that can be offered to 3 rd parties on a commercial basis </li></ul><ul><li>Provide a path to monetisation for 3 rd party content/service providers and app developers </li></ul><ul><li>Enabling a 2-sided business model – revenues from both upstream and downstream customers </li></ul>Telco NaaS Enablement Platform Location SMS MMS Call Cntl Charging Sub Profile ALM Data Connect 3 rd Parties Subscribers Telco Application Mash-ups Consumer Enterprise Targeted Bundles Creates broader ecosystem generating operator revenue from both upstream and downstream customers Developers Retailers Government Media Telco-Retail ASPs Millions of Customers Thousands of Segments
    9. 9. Value Creation Opportunity for Telcos Proprietary © Aepona Network-as-a-Service / Smart Pipes are critical to operators participating in the new value creation (the $375B opportunity) <ul><li>$375B opportunity created through the 2-sided business model </li></ul><ul><li>Using the telco platform to sell to new customers </li></ul><ul><li>VAS Platform ($125B) </li></ul><ul><li>Manage user access </li></ul><ul><li>Subscriber profile info </li></ul><ul><li>Manage sales txn </li></ul><ul><li>Content delivery </li></ul><ul><li>Customer Care </li></ul><ul><li>Advertising </li></ul><ul><li>Wholesale Platform ($250B) </li></ul><ul><li>Fixed and mobile </li></ul><ul><li>Wholesale delivery of content, services, apps via channel partners (ex: NaaS cloud providers) </li></ul>$375B Opportunity
    10. 10. Platform as a Service Model already proven…. Proprietary © Aepona <ul><li>85,000 Applications </li></ul><ul><li>2 Billion Downloads </li></ul><ul><li>Estimated $1m daily revenue </li></ul><ul><li>Estimated $100m + annual profit </li></ul><ul><li>3rd-party access to Amazon resources such as billing, storage, cloud computing </li></ul><ul><li>Billing based on usage </li></ul><ul><li>540,000 registered developers end Q209, up by almost 150k from Q208. </li></ul><ul><li>Traffic generated by Amazon Web Services exceeds that generated by visits to retail store </li></ul>1373 APIS, 4119 mash-ups Avg 3-4 new mashups per day <ul><li>61,200 custom applications </li></ul><ul><li>130 million transactions daily </li></ul><ul><li>More than 40% of traffic to attributable to APIs </li></ul><ul><li>$15/user/month royalty to embed technology into ISV applications </li></ul>
    11. 11. Amazon “Platform as a Service” Model <ul><li>Amazon realised that the large-scale IT Infrastructure it had built for its retail business could be offered to “upstream” customers </li></ul><ul><li>Amazon Web Services launched in 2006 </li></ul><ul><li>Includes Elastic Computing, Simple Storage Service, Simple Database service, Flexible Payments Service, Fulfillment Service </li></ul><ul><li>540,000 registered users of Amazon Web Services (May 2009) </li></ul><ul><li>Traffic generated by Amazon Web Services now exceeds traffic to Amazon’s mainstream retail sites </li></ul><ul><li>Revenue from AWS estimated at $250M-$300M annually (source: Information Week, July 2009) </li></ul><ul><li>Wide range of business models </li></ul><ul><ul><li>Usage-based: Per Transaction, Per Hour, Per GB, Per Instance, Rental Models </li></ul></ul><ul><ul><li>Stimulate sales of Amazon products: free API access (merchant platform) – affiliate takes 4-7% of sale </li></ul></ul><ul><ul><li>Charge for physical services (e.g. fulfillment) </li></ul></ul><ul><li>Amazon Platforms: </li></ul><ul><li>Merchant Platform </li></ul><ul><ul><li>Selling Amazon products through affiliates </li></ul></ul><ul><li>Infrastructure Platform </li></ul><ul><ul><li>Storage, Elastic Computing </li></ul></ul><ul><li>Enterprise Systems Platform </li></ul><ul><ul><li>Recover cost of Amazon IT infrastructure by “leasing” to other Enterprises </li></ul></ul><ul><ul><li>Marks & Spencer point of sale network runs on Amazon </li></ul></ul><ul><li>Web Storefront </li></ul><ul><ul><li>Merchant-branded online stores, hosted on Amazon </li></ul></ul><ul><li>Fulfillment Platform </li></ul><ul><ul><li>Logistics, Shipping etc </li></ul></ul><ul><li>Labour Platform </li></ul><ul><ul><li>“ Mechanical Turk” </li></ul></ul><ul><li>Digital Media Platform </li></ul><ul><ul><li>Amazon Kindle </li></ul></ul>Proprietary © Aepona The Amazon “Flywheel”
    12. 12. NaaS Market Experience and References <ul><li>Experience in both managed (hosted) services and in-network platform deployments </li></ul><ul><li>Experience in multi-operator connectivity (US Cellular, Cricket, OneAPI Reference Implementation) </li></ul>Proprietary © Aepona 2009 2008 2007 Jun 07 Mar 08 Sep 08 Sep 09 Oct 07 Jun 08 Mar 09 Feb 09
    13. 13. The Universal Service Platform Proprietary © Aepona
    14. 14. GSM Association “OneAPI” Program <ul><li>GSMA initiative to “de-fragment” open third party access across mobile operators globally - OneAPI </li></ul><ul><li>Aepona chosen as the GSMA’s technology partner for the Reference Implementation (RI) of OneAPI </li></ul><ul><li>5 APIs defined initially </li></ul><ul><ul><li>Location, Messaging, Charging, Data Connection Profile, User Profile </li></ul></ul><ul><li>Successful launch at Mobile World Congress 2009 </li></ul><ul><li>6 operators currently integrated (Vodafone, Orange, Telenor, TIM, Telus, T-Mobile) with messaging and location APIs </li></ul><ul><li>More operators lining up for integration </li></ul><ul><li>Commercial Pilot launching in Canada Q1 2010 </li></ul><ul><ul><li>Other regions (UK, Scandinavia, SE Asia) likely to follow </li></ul></ul>Proprietary © Aepona Aepona selected by GSMA for Canada pilot ahead of the major vendors