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A social media campaign designed up the location-based networking service, Foursquare.

A social media campaign designed up the location-based networking service, Foursquare.

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  • 1. Foursquare’s Social Media Campaign Presented By Ashley Woodington
  • 2. • location-based social networking service
  • 3. • location-based social networking service • works with applications for iPhone and Androids.
  • 4. • location-based social networking service • works with applications for iPhone and Androids. • uses checkins to give users new info. on locations in their city
  • 5. • location-based social networking service • works with applications for iPhone and Androids. • uses checkins to give users new info. on locations in their city • and award points and badges as incentives. 
  • 6. • location-based social networking service • works with applications for iPhone and Androids. • uses checkins to give users new info. on locations in their city • and award points and badges as incentives.   
  • 7. Foursquare Founded March 2009, NY Check In Info Tips OK! We’ve got you @ Foursquare w/ Dennis Crowley and Naveen Selvaurai You’ve unlocked the “Newbie” badge In a little over a year, acquired roughly 1.8 million registered members and draws in approximately 10,000 daily.
  • 8. Foursquare Founded March 2009, NY Check In Info Tips
  • 9. Foursquare Founded March 2009, NY Check In Info Tips Initially funded by Union Square Ventures, O'Reilly & AlphaTech Ventures and has recently teamed up with Andreessen Horowitz   Three Types of Business in Mind Small, privately owned stores and restaurants Brands with retail chains Huge Multinational Marketers
  • 10. Foursquare Founded March 2009, NY Check In Info Tips
  • 11. Foursquare Founded March 2009, NY Check In Info Tips Purpose: To create, share, and communicate venues and brands in the area by turning everyday life into a game/competition
  • 12. •Works in tandem with Facebook and Twitter providing further exposure for non-users Strengths •The new deal with Andreessen Horowitz will provide further funding to expand Being such a new service, many users have been Weaknesses experiencing problems with the app and site Growing Market, Promotions for mayor's and active users, Build customer loyalty and drive traffic, Recently released Opportunities their own app store to entice big brands to jump in on the trend   Location-based networks may face a declining trend need to look at what motivates their users to share with others Threats and make it central to the application's design and user experience
  • 13. SWOT •Works in tandem with Facebook and Twitter providing further exposure for non-users Strengths •The new deal with Andreessen Horowitz will provide further funding to expand Being such a new service, many users have been Weaknesses experiencing problems with the app and site Growing Market, Promotions for mayor's and active users, Build customer loyalty and drive traffic, Recently released Opportunities their own app store to entice big brands to jump in on the trend   Location-based networks may face a declining trend need to look at what motivates their users to share with others Threats and make it central to the application's design and user experience
  • 14. Past Promotions ZAGAT Warner Bros. •trusted restaurant review service page includes official Zagat-rated tips • Valentine's Day and recommendations that users can add as to-dos to their Foursquare • tips and to-dos centered around experience romance and Valentine's Day activities as well as a badge to go with the •"Foodie Love" Badge campaign •"Meet the Mayor" online interview • Page suggested a list of romantic series that will feature discussions locations across several metro cities while with prominent Foursquare mayors promoting the Feb. 12th release of the movie  
  • 15. Consumer Behavior Theories GEO-UTILITY With the evolution of the The idea of "making something useful for Internet, users are able to find where you are right then" - Faris Yakob, exec VP-chief technology what they are looking for solving strategist at McCann Erickson the "where" problem.   Social networking sites provided the "what" factor. Now location based data is supply us with the "where."
  • 16. “The City is Your Playground” The objective for my campaign is to increase members significantly, building awareness to the fairly new social networking site, furthermore leading to collaborative promotions through various big name brands.   My theme came from the idea of foursquare the ball game.  The game is popular with children on the playground so I wanted to relate the campaign to a childhood game similar to a scavenger hunt.
  • 17. • campaign designed to entice users to compete for the ultimate prize.  • Users would be notified via e-mail about the sweepstakes as well as by promotions through the Foursquare fan page on Facebook.  • instructed to refer three people to sign up to the social media site. • Points will then be given when users sign up and have a section to credit the referral.  • Once the member has achieved the referral step, a  selected list of the top ten venues • check in at the venue in order to receive a clue provided by prior tips, as to where or what the next venue is.  • The sweepstakes will run for one month, and the first person to correctly check in at all ten venues will be awarded the "Governor" Badge. 
  • 18. Budget Being a social networking site that started from the ground up, money comes with winning the "popularity contest" Depending on the budget that the company permits, a prize of some value could be given.  Once a user has obtained the badge, Foursquare will post the 50 state winners on the home page and the governors will be eligible forspecial offerings as well as secret hotspots around their community.   Costs will accrue through employing the people to get the job done Foursquare will need to implement a way to select the top ten venues per city as well as having a way to transmit clues to the user.  
  • 19. Conclusion • This game will give incentives to users to refer friends and ultimately bring new users in, while promoting the name behind it all.  • Success can be evaluated in the number of new members as well as the PR the company will get from branching out through social networking, much like Facebook's triumphant hurdle to the top.  • With that exposure, Foursquare will be much more likely to gain attention from big brands and partner up through promotional events that will benefit both parties.