Lululemon

418 views
367 views

Published on

Lululemon Digital Marketing Strategy

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
418
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lululemon

  1. 1. Presentation Objectives • Overview • Marketing Concept • Implementation
  2. 2. Company History • Founded 1998 • Over 200 Stores • Dennis “Chip” Wilson
  3. 3. • Active Women • Females Between 18-45 • Core Values • Integrity • Balance • Dedicated
  4. 4. Creating Conversation
  5. 5. Learn the Lulu Our Big Picture • Video Series • 4/18/2014 • Model the “Learn the Lulu” • Stream the “movement live” • Generate Press Release
  6. 6. Reaching our Target • January 1st-March 31st 2014 • Free Shirts Upon Purchase
  7. 7. Tools Keywords • • • • • • • • • • • fitness health & wellness athletic gear yoga quality gear Lululemon lululemons overpriced clothing clothing stores sweat in style sporting goods manufacture
  8. 8. The Budget 1.5 Million • 20,000 dollars a day x 73 days
  9. 9. Summary Launch Digital Marketing Campaign Online Videos Which Promote Wellness Active Living Get Moving!

×